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Final Business Case Presentation PPM School of Management

Aditya Laksmana / Frisca Listyaningtyas / Hanif Widyanto Magister Manajemen Universitas Indonesia
Jakarta, October 31, 2013

WHATS NEXT?

CIPAGANTI

2020

Leading Integrated Transport Solutions Provider in South East Asia


Wide-ranging fleets connecting land, air, and sea

Total Company Assets of up to IDR 100 Trillion

it all begins here CITRA GRAHA IDR 1 Trillion+ Listed Company


Total Assets IPO in mid-2013

CIPAGANTI
Under PT CCG

5 Subsidiaries

10 Provinces+

Rapid Expansion

REVENUE

STRUCTURE

CIPAGANTI
CITRA GRAHA
Contribution 2012 No

Line of Business
Land Transportation Heavy Equipment Leasing/Rental Tour and Tourism Mining

Contribution 2011

1 2 3 4

68.01% 29.55% 1.44% 1.00% 100%

71.44% 23.57% 4.55% 0.43% 100%


Source: IPO Note p. 79

CIPAGANTIBCGMATRIX
High Taksi Max Rental Cargo Tour & Ticketing

Company Condition
Land transportation contributes 71,44% from total revenue Tour and tourism only 4,55% Heavy Equipment 23,57%, with decreasing growth Mining 0.43%

Market Growth

Shuttle & Travel


STARS

QUESTION MARK
DOGS

Heavy Equipment

Mining

CASH COWS

Market Condition
Low High Market Share Low

Growth in tourism industry Promising growth for transportation services

in all CCGs lines of business


Questions abound:

Double-digit growth
1) Focus or diversify? 2) Whats next?

With an ambitious plan

Masukan dr robin whats nextnya apa harus sudah keliatan disini kita mau ngapain

the answer:

1) Focus or diversify?
Our IFE/EFE Analysis:

FOCUS!
3
4
Tour and Tourism: Hold and Maintain Integrate with Land Transport! Mining: Hold and Maintain

1 2

Land Transportation: Grow and Build!

Heavy Equipment Rental: Hold and Maintain

2) Whats next?

GROWTH!
HOW?

NEEDS TO BE DONE.

something

introducing

Connect!
Pertimbangin ini jadi cover depan

transport solutions

integrated

society

for connected

CONCEPTUAL FRAMEWORK
transportation portal + online booking + online payment cost of branch

Search
Integrating

Plan

Book

Pay
Cipaganti 2020: Top integrated transport company in Asia Pacific

CIPAGANTIs existing otojasa fleets: Car


Rental, Shuttle, Travel, Taxi + Tour & Ticketing

Future Expansion Plan: Airlines, Intercity Bus, Cooperation with PT KAI

CIPAGANTIBMC

Key Partners

Key Activities B2B: Corporate Trip/Business Travel B2C: Digital campaign and promotion Key resources Highly qualified, passionate employees; Strong IT Infrastructure

Value Proposition

Costumer Relationships

Costumer Segments

Cooperation with partners: Flight: Citilink, Tiger Air, Lion Air, Garuda Indonesia, Air Asia, etc. Train: PT KAI

An easy to use application for searching, planning, booking, and payment in transportation solution in South East Asia

Cipaganti Frequent Traveller

Channels
Website, phone, branch, social media

Tourist Traveler (low cost transportation, comfy, flexible schedule) Business (on time schedule, strategic place, easy booking and payment) Student (low cost, easy to find hub) Others (secuity, fleet point)

Cost Structure

Revenue Streams

Investments in IT system for Cipaganti Connect Expansion plan (airlines, intercity bus)

Tariffs (bus, shuttle/travel, taxi), Profit-sharing from flight, train tickets Revenues from hotel bookings

MAINBENEFITS
Cipaganti (Internal)
Tracking customer need Forecast demmand Fulfil ocupacy Integrated line businesses Reduce cost, secure revenue

Customers (External)
One-stop transportation solutions Cheaper alternatives Connect to various destinations with trusted providers Provide estimated budget

Partners (External)
Integrated to CiConnect Real-time transaction Mutual partnership

CIPAGANTI
Cipaganti as a leading Integrated Transport Solutions Provider in Asia Pacific

2020

THANK YOU!
#CipagantiConnect

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