Documente Academic
Documente Profesional
Documente Cultură
REPORT WRITING
Introduction
The final step in the research process is the preparation and presentation of the research report. The most important part of the research process. If the report is confusing or poorly written, all the time and effort spent in gathering and analyzing data will be useless.
Appendix
The purpose of the appendix is to provide a place for material, which is not absolutely essential to the body of the report. This material is typically more specialized and complex than material presented in the main report, and it is designed to serve the needs of the technically oriented reader. The appendix will frequently contain copies of the data collection forms, details of the sampling plan, estimates of statistical error, interviewer instructions, and detailed statistical tables associated with the data analysis process.
DATA PRESENTATION
Describing figures or a technical procedure, graphic aids can help communicate this information to audience more quickly. Graphic aids used in research reports (tables and graphs) make report easier to read, understand, and improve its physical appearance. General Guidelines for Presenting Graphic Aids It is best to place an illustration within the text if the reader will need to refer to it while reading the report. If the information is supplemental it can be placed in the appendix. All graphic aids should contain the following elements: Table/figure number permits easy location in the report. Title should indicate the contents of the table/figure. Box head & stub head. Box head contains the captions of tables columns, stub head contains the labels for the rows. Footnotes explain a particular section in the table/ figure.
DATA PRESENTATION
Data can be presented in tabular or graphic form. Graphical form presents the data in terms of visually interpreted ways. Graphics call attention to important points that cant be explained clearly in table. They are a quick and attractive means of conveying numbers, trends, and relationships. Select the best graphic format. Pie, bar, & line charts are used most frequently in business communication They provide direct visual representation of complex data.
ORAL PRESENTATION
Check all equipment (e.g., lights, microphones, projectors, and other visual aid equipment) thoroughly before the presentation. Analyze you audience. How will they react to the research findings? Will they be in agreement? Hostile? Indifferent? Gauge your opening statements accordingly.
Its usually wise to begin a presentation with ideas about which there is agreement.
Practice the presentation several times. If possible, have someone comments on how to improve its effectiveness. Start the presentation with an overview tell the audience what you are going to tell them. Face the audience at all times.
Remember to ask the audience if they have questions after report is concluded.
References:
17
1.
2. 3. 4. 5.
Business Research Methods Cooper, Schindler; Tata Mc Graw Hills Marketing Research G C Beri; Tata Mc Graw Hills. Business Research Methods William G Zikmund; Thomson. Marketing Research Tull, Hawkin; PHI