Task 2: How effective is the combination of your main product and ancillary texts

Introduction
My A2 media studies required me to make a music video with an ancillary task of making a CD digipak and a website. These are to attract the audience and also keep them interested in the artist. My campaign consisted of a music video which promoted a single from a cd album and the construction of a website to help promote and publisize the artist.

The campaign
The campaign uses the same colour scheme and similar texts. This adds to the continuity of the artists image.

Dyer argues that the star image is important to the band/artist across a range of products.

Keith Negus argues The star image is used to brand the product. Branding is then used by the music industry to create a range of products for audiences across a range of genres and musical styles. Negus states Music videos are used as a promotional tool in campaigns.

Voyeurism
Voyeurism is clear in my music video with the use of shots suggesting sex. This convention is used to appeal to the teenage audience who are interested in sexual references and symbolism. The use of Voyeurism is often used in music videos. The look of the star is an important marketing devise not only for the image but to sell the product. Using close ups helps to add to this voyeurism. Dyer says the visual star image, communicates important messages to the audience. Audiences often associate the look of an artist to a style of music. Its genre. Some audiences idolize

CD digipak & video

CD digipak covers are crucial artwork which markets the image of the artist, before the music is purchased. Music artist websites are a common part of any marketing strategy, particularly in this online age.
The brand image that this campaign created sophistication and sexualized image which would appeal to an young adult audience. Similar artist with this brand image is Rihanna and Lana Del Rey.

Four Ps through marketing

Philip Kotler states through marketing that Human activity is directed at satisfying needs and wants through exchange process. This marketing consist of four conventions such as: How much product cost- The average song costs 59p -99p and an album costs 6.99 9.99 Where can buy it can be bought via iTunes and Amazon What sort of cds place it along side- The Coco Twins would be placed next to artists such as Rihanna and Lana Del Rey

How to promote it. We do this through online tools and social media.
How effectively campaign to invite target image to buy it. As the music video was taken down from you tube it creates controversy but coolness.

Promotion
On the website we advertise the dates of new releases, tour dates and tickets to help fans up to date. We have also used social media to publicize the artist

Cost
I looked up that the average price of a CD album on ITunes was around 6.99. I also worked out each individual song is worth about 99p.

Where Boring is sold

Boring can be bought on Amazon and on iTunes. On amazon Items can be added to a shopping cart Where as on iTunes items can be added to a wish list Boring can also be listened to online websites such as Sound cloud and on Spotify

Pre-order

There album is now on iTunes for fans to purchase their songs from their Album. They will also be able to purchase their music video.

Star Image created across conventions

On the CD digipak I wanted to establish the artist sophistication and sexuality by using black & white photo and a close-up.

Marketing of the image

In our music video there was a sense of of taboo through Sapphic imaging this creates controversial issues. Using controversy in music videos is often a big selling point for an artist/singer. As the video of the Coco Twins BORING was taken down from you tube creates controversy but also coolness which attracts more audience. Artists such as Miley Cyrus and Rihanna who often use controversy in their own music videos.

VALS our audience would fall under.

Experiencers- they are motivated by selfexpression. They will try anything, go out and do anything. They are people that are enthusiastic and are Avid consumers. Innovators- Large disposable income, and they are people who enjoy the finer things in life. They are successful and sophisticated.

How effective was the campaign

I feel that we created the right image for the artist as we have created a sophisticated but also sexy image for the artist which is a good selling point. We used the artists representation as a unique selling point through anti-consumerism. We have used these unique selling points across the range of the products we created. We did this through the excessive lighting and the glossy look of the artist.