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VINAMILKs STRENGTH
1. Strong distribution presence which spreads nationwide: In Vietnam: 250 distributors
2. Diverse product range and a large export division: Fresh milk, condensed milk, nutritional products (Dielac)
VINAMILKs STRENGTH
3. A familiar trademark to domestics clients.
Established since 1976, Vinamilk has grown strongly and become
technology:
Technology from European
VINAMILKs STRENGTH
5. Effectiveness Marketing & Sales force: Good integrated Marketing, smart positioning & TVC Experienced sales team of 1,900 salespeople nationwide
WEAKNESS
W1: Still limit in powder milk segment (30%) while condensed milk & yoghurt dominant market segment with 90% share. W2: 60% raw materials still import outside country. W3: Not yet have premium fresh milk for high-class segment W4: decline in growth of export business (10% before 30-40% growth) W5: Limit advertising budget (maximum 10% of total expenses) ang consider b v threat v y l quy nh buc phi lm ch bn thn cng ty mun chi nhiu cho qung co)
Opportunities
WHAT IS OPPORTUNITIES? Opportunities illustrate moves a company could make to enhance its position. In a marketing SWOT, that could include listing extensive cash resources and financing as a chance for a company to quickly grow market share by spending more money on advertising and promotion.