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CASE STUDY
INTRODUCTION
UNDERSTANDING KELLOGGS
MULTI NATIONAL FOOD MANUFACTURER
RECRUITMENT PROCESS
WHAT IS RECRUITMENT ?
The process of finding and attracting capable applicants for the employment. The process begins when new recruits are sought and ends when their applicants are submitted.
The result is a pool of applicants from which new employees are selected.
Recruitment represents the first contact that a company makes with potential employees
Vacancies due to promotions, transfer, retirement, termination, permanent disability, death and labor turnover. Creation of new vacancies due to the growth, expansion and diversification of business activities of an enterprise. In addition, new vacancies are possible due to job specification.
RECRUITING PROCESS
RECRUITMENT PLANNING
Involves the translation of likely job vacancies and information about the nature of these jobs into set of objectives or targets that specify the 1. Number of applicants to be contacted. 2. Types of applicants to be contacted. At Kelloggs the recruitment planning is done every year for the coming year so at to avoid the lack of employees and thus avoid a fall in the productivity.
ORGANIZATIONAL CHART
PRESIDENT
CEO
SALES MANAGER
PRODUCTION MANAGER
MARKETING MANAGER
VACANT POSITION
K.R.A Key Responsibility Area or Key Result Area 2. Qualification 3. Work experience and leadership abilities 1.
APPLICATION PROCESS
The application process at Kelloggs is online as well as offline. Online: On the companys Careers site the applicants can use our simple Job Search to find the right opportunity or register for job alerts to be notified of future opportunities when they arise Offline: For recruitment advertisements are put up in newspapers and various jobs search engines.
ONLINE APPLICATION
SCREENING
Screening includes the shortlisting of the applicants by comparison on the basis of the job description and thereby removes from the recruitment process, at an early stage, those applicants who are visibly unqualified for the job. The selection process will begin after the applications have been scrutinized and short-listed Effective screening can save a great deal of time and money.
INTERVIEWS
Kelloggs has a two-step interview process. The first interview is the phone interview and if selected then the applicant has an inperson interview. Phone interview : A recruiter will contact the applicant to discuss his/her application and to better understand the applicants suitability for the role he/she has applied for, in addition to other potential opportunities with Kellogg. Even tough the phone interview may be regarded as a little casual but it is critically time and cost saving for the management
INTERVIEWS (CONTINUED)
In-person interview: The in-person interview is the applicants chance to come and meet with the people working in the company. Kelloggs use behavioral-based interviews to take a closer look at the applicants skills and abilities and how well they match with the companies current and future job openings
After the applicants accept the offer they are contacted and told more about their induction process (called as onboarding process in Kelloggs) and given access to the companies online portal.
PERFORMANCE APPRAISAL
KELLOGGS PA
HAPPENS TWICE A YEAR : THE MID YEAR AND THE FINAL YEAR APPRAISAL KELLOGGS APPRAISAL : 1. PERFORMANCE - QUANTITATIVE PERFORMANCE - PROCESS PERFORMANCE
KELLOGGS PA
2. DEVELOPMENT PLAN - STRENGTH AND WEAKNESS - 360 DEGREE FEEDBACK - IMPROVEMENT PLAN - WORKSHOPS AND TRAINING
MANAGEMENT BY OBJECTIVES
DEFINING OBJECTIVES WITHIN THE COMPANY. EMPLOYEES HAVE A CLEAR IDEA OF EXPECTATIONS FROM THE MANAGEMENT. ADVATAGES OF MBO1. MOTIVATION 2. COMMUNICATION AND CO-ORDINATION 3. CLARITY OF ROLES KELLOGGS MAKES IT A POINT THAT ALL MBOs MUST BE ACHIEVED BEFORE FINAL YEAR APPRAISAL.
MOTIVATION
WHAT IS MOTIVATION?
MOTIVATION IS CONCERNED WITH WHY PEOPLE DO THINGS AS WELL AS WHAT DRIVES THEM TO BEHAVE IN A PARTICULAR WAY.
KELLOGGS TEAM PROGRAMMES INCLUDE: WK KELLOGG VALUES AWARDS-RECOGNISES PERFORMANCES SUGGESTION BOX SCHEMEGENERATES IMPROVEMENT IDEAS PERSONALDEVELOPMENT PLANNING-REINFORCES INDIVIDUALS COMMITMENT AND SENSE OF WELL BEING.