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Published by Rajiv Beri for Macmillan Indian Ltd(2006) Edition:1 Dhwani Sapra (12MBA087)
JAGDEEP KAPOOR
Marketing Consultants
He has worked on large brands like Navneet, Halls, Monginis, Frooti, Cinthol, Nirma, FedEx, Nakshatra, Asmi
He is widely considered as BRAND GURU and has authored best sellers including 27 Brand practices
The inimitable Jagdeep kapoor.Star of Marketing mantras and witticisms - Times of India
- business standard
- Business today
INTRODUCTION
Mr. Jagdeep Kapoor has created the Segmentation model of KYA BOLU K- Knowledge Y- Young A- Attitude B- Benefits O- Occasion
L- Loyalty
U- Usage
Conti
This book has covered mainly all the aspects of the segmentation of the products.
The KYA BOLU Strategies of Brand Segmentation has Covered beyond the existing concepts.
OBJECTIVES
This book provides the segment for modern world with its challenges and ever-changing marketplace
SCOPE
This book has provided all the possible segments where any type of product can be marketed.
This book can help us to understand the concepts of segmentation beyond the concepts.
IMPORTANCE
This book has helped many students to understand the segmentation which id meant for their
segment
CONTENTS
Each word is a segment and this segment has defined many sub topics in it.
Each topic represent a segment for the product. All the concepts are written in easy language. The explanation is done very well and its easy to understand the content of the book
Conti
CONCLUSION
Segmentation is very essential for all the products, if products are not segmented then the product may fail.
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