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Introduction
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Advertising Marketing In general profession. Where a knowledge of psychology is of a great value.
Proceed to definition
According to the author of most textbooks, Psychology is the science of behaviour.
This definition has some merit, because it is true that most psychologist do attach considerable importance to observing and measuring the behaviour of participants in their studies. However, psychology is not just the science of behaviour.
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Many psychologist accept that participants accounts of their own conscious experience (often known as INTROSPECTION) provide valuable information when trying to understand human behaviour.
Others views
There is another reason for not regarding psychology simply as the science of behaviour. Most psychologists are not in fact directly interested in behaviour itself. What they are attempting to do is use information about behaviour in order to draw inferences about internal processes and motive.
Definition of Psychology
Psychology is the science of behavior and mental processes. Its immediate goal is to understand individuals and groups by both establishing general principles and researching specific cases. For many, the ultimate goal of psychology is to benefit society. In this field, a professional practitioner or researcher is called a psychologist, and can be classified as a social scientist, behavioral scientist, or cognitive scientist. Psychologists attempt to understand the role of mental functions in individual and social behavior, while also exploring the physiological and neurobiological processes that underlie certain functions and behaviors.
Concept Explore
Psychologists explore such concepts as perception, cognition, attention, emotion, phenomenology, motivation, brain functioning, personality, behavior, and interpersonal relationships. Some, especially depth psychologists, also consider the unconscious mind. Psychologists employ empirical methods to infer causal and correlation relationships between psychosocial variables. In addition, or in opposition, to employing empirical and deductive methods, someespecially clinical and counseling psychologistsat times rely upon symbolic interpretation and other inductive techniques. Psychology incorporates research from the social sciences, natural sciences, and humanities, such as philosophy.
Application of psychology
While psychological knowledge is often applied to the assessment and treatment of mental health problems, it is also applied to understanding and solving problems in many different spheres of human activity. Although the majority of psychologists are involved in some kind of therapeutic role (clinical, counseling, and school positions), many do scientific research on a wide range of topics related to mental processes and behavior (typically in university psychology departments) or teach such knowledge in academic settings; and some are employed in industrial and organizational settings, and in other areas such as human development and aging, sports, health, the media, law, and forensics.
Psychology as a profession
Clinical psychologists.
From working with children with learning difficulties to counseling people with HIV / AIDS. Clinical psychologists use a wide variety of techniques to diagnose and treat emotional and behavioural problem. Often working as part of a team within the community or in hospital setting.
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Psychology as a profession
Counseling psychologists. May work with individuals or groups using psychological theories to enable people to overcome their problems and take control of their life. Educational psychologists. Employed it schools, colleges, nurseries and special units to diagnose and solve learning difficulties.
Psychology as a profession
Health psychologists.
Using psychological principles to promote healthier living. Employed in hospitals, academic health research units, health authorities and university department. Occupational or Industrial psychologists. Work with industry, helping in selecting suitable candidates for employment
Biological Bases
Psychology is the science of mental life. Principles of psychology (1890) William James.
Biological Bases
Level of biological organization
The individual organism Cell Tissue Organ System Organism
Human Brain
Perception
PERCEPTION
Perception (from the Latin perceptio, percipio) is the process of attaining awareness or understanding of the environment by organizing and interpreting sensory information. All perception involves signals in the nervous system, which in turn result from physical stimulation of the sense organs. For example, vision involves light striking the retinas of the eyes, smell is mediated by odor molecules and hearing involves pressure waves.
(Cohen et al., 1996)
Insult
(Cohen et al., 1996)
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Southern Man
Southern man better keep your head Don't forget what your good book said Southern change gonna come at last Now your crosses are burning fast Southern man I saw cotton and I saw black Tall white mansions and little shacks. Southern man when will you pay them back? I heard screamin' and bullwhips cracking How long? How long? Southern man better keep your head Don't forget what your good book said Southern change gonna come at last Now your crosses are burning fast Southern man Lily Belle, your hair is golden brown I've seen your black man comin' round Swear by God I'm gonna cut him down! I heard screamin' and bullwhips cracking How long? How long?