Documente Academic
Documente Profesional
Documente Cultură
Submitted by: Meghna Shrivastava Shaswat Vijay Mukesh Agarwal Swetleena Sahu Anirudh Sakhla Vikash Tiwari
Brand Portfolio
Brands
Himalaya Hair Conditioner L'Oreal Paris Fall Repair Sunsilk hair conditioner Tresemme Revlon FLEX Pantene Dove Garnier Fructis
positioning
Herbal/Natural Anti Hair Fall Smoothening smoothening building Vitamins & hair fall Control Intense Repair Long & Strong Hair, Fruit extracts
offer
165 150 10% OFF 279 pack of two 169 180 33% free 125 135 120
Purchase Composition
Himalaya, 0 Pantene, 1
Loreal, 4
Dove, 6 Garnier Fructis, 2
Tresemme, 5
Consumers choice
Subject Gender Age Group
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 M F F F F F M F F M F F F F F F F F 30-40 25-30 20-25 25-30 25-30 30-35 20-25 20-25 35-45 25-35 20-25 20-25 35-40 20-25 25-35 25-35 25-35 20-25
Brand
SUNSILK Pantene dove Garnier fructis dove loreal loreal dove Tresemme Garnier fructis Tresemme dove Tresemme Tresemme dove Tresemme loreal dove
Product Placement
EYE LEVEL BELOW EYE LEVEL EYE LEVEL EYE LEVEL & BELOW EYE LEVEL EYE LEVEL TOP SHELF TOP SHELF EYE LEVEL TOP & EYE LEVEL EYE LEVEL & BELOW EYE LEVEL TOP & EYE LEVEL EYE LEVEL TOP & EYE LEVEL TOP & EYE LEVEL EYE LEVEL TOP & EYE LEVEL TOP SHELF EYE LEVEL
Place
Big Bazar big Bazar big Bazar big Bazar big Bazar big Bazar big Bazar big Bazar big Bazar big Bazar big Bazar big Bazar big Bazar big Bazar big Bazar big Bazar
No of Brands Browsed
5 3 1 4 1 1 1 1 1 3 1 4 3 2 1 2
Remarks
price sensitive & Variety seeking cheap, and more information procesing just picked the product and went away more information seeking more information seeking confused, couldnt find the product Probably influenced by opinion leader just picked the product and went away less information seeking Probably influenced by opinion leader just picked the product and went away more information seeking more information seeking Probably influenced by opinion leader just picked the product and went away Probably influenced by opinion leader
1
0
big Bazar
big Bazar
2
3
Evaluation of Alternatives
Purchase Decision
Post-purchase Behavior
HIGH
LEVEL OF I N V O L V E M E N T HIGH COMPLEX BUYING BEHAVIOUR
LOW
DISSONANCE REDUCING BEHAVIOR
LOW