A

Presentation
On
Social Marketing & Celebrities
Endorsement

Presented By:-
Palkesh.B.Prajapati
M.B.A. Sem -3
 Advertising
 Any paid form of no personal
communication about an
organization, product, service,
idea or cause by an identified
sponsor.

 All over the world, Advertising

has been considered the most
successful tool for Marketing, It
is having great Persuasive
Power, So that Marketers use
this advertising tool at a large.
Social Advertising
 Social Advertising is conceived as
an application of Advertising
concepts and techniques to various
Socially beneficial ideas and
causes.

 According to Kotler Social

Advertising means “The design,
implementation, and control of
programs calculated to influence the
acceptability of social ideas, and
involving consideration of products,
planning, pricing, communications,
and advertising research.
Continue……..
• Social Advertising is used in
the Advertisements of the Ideas
like, Bell Bajaao Movement,
Water & Fuel Conservation,
Family Planning, Use of
Contraceptives, Domestic
Violence, Consciousness about
Voting rights, Beti Bachao
Movement, Nirmal Gujarat,
Jago Grahak Jago etc.

• Creating awareness about

dieses like AIDS, TB, Breast
Cancer, Malaria, Dengue, &
Swine Flue.
 Celebrities Endorsement
 Celebrities are the People who enjoy Public Recognition by a large share
of certain group of People, they are experts in their Fields, having wide
influence in Public life and Social domain.
 Attractiveness, Special Skills, Extra Ordinary Life Style, and Demigod
Status can be associated with them. The overall Personality, Charisma, and
Stature of Celebrities also play very important Role.
 Social Advertising & Celebrities
Endorsement
Social Advertisement & Celebrities
 Polio Drops:- Amitabh Bacchan, Aishwarya Rai, Rahul Dravid.
 Vivek Oberoi:- T.B. Dots.
 Rahul Dravid:-T.B. Dots.
 Eye Donation:- Aishwarya Rai.
 Blood Donation:- Sachin Tendulkar.
 Indian Tourism, Awareness About Voting, Patriotism, :- Amir Khan.
 AIDS:- Jacky Shrooff.
 Jago Grahak Jago:- Raza Muraad, Reema, Faruk Shekh.
 Bell Bajaao Movements, (DomesticViolence):-Boman Iraani, Mallika Sarabhai.
 Beti Bachao Movement:- Kapil Dev.
 Family Welfare:- Raveena Tondon.
 Important Aspects
While Using
Celebrities
 While selecting the Celebrities for
Social Advertising, There should
not conflicts between the Message
or the Product and Celebrity’s
Personality, there should be
balance and Relation ship for the
same.

 If People do not find obvious

relationship between the message
and Celebrities, than It will fail in
it’s effectiveness. E.g. Shakti
Kapoor & Salman Khan are not
suitable for Domestic Violence.
 Social Advertising without Celebrities
• There are so many Social
Advertisements in which
Celebrities are not used.
• Save Petrol, Save Water.
• Don’t Drink And Drive.
• Bell Bajaao.
• Infection Roko, Hero Bano.
• Jago Grahak Jago.
• Educating Women about
Contraceptive Pills.
• Use Condoms (Jo Bola Wo hi
Sikanadar).
• Voting Consciousness (If you are
not Voting on the Day of Election
than You are sleeping).
 Conclusion
 Thus, It is clear that Social
Advertising helps lot to the Society
so It is necessary that concept has
to be treated with care.
 These Campaigns requires lot of
money to design it very carefully
and innovatively.
THANK YOU