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Murugavrl Janakiramen New Jersey, 1997

Started off with 4000 members

Presently , it covers 15 regional linguistic portals Till March 2008 , it had 30 million users Projected growth is 30 million by 2010 Yahoo and Cannan Partners have invested $8.65 mn
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Proprietor found his wife !

Instant hit with a phenomenal response

Believed power lied in its reach

Generates $1399.57 daily

Traffic wise ranked 2424 in the world and 109th in India

Has operations in USA , Dubai , Canada and UK

Global reach

Advantage of larger storage space

Faster speed of communication Medium is interactive

Allows images and privacy

User friendly because the users have to simply log in and upload the profile
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4th largest Internet population Youngest with 80 mn population online pool Indians

Follows concept of arranged marriages

Pegged at $28 mn by 2008

Had first movers advantage Launched Active Matrimony on DTH platform with TATA SKY Matrimony on mobile with Nokia 3300 payment outlets across the country Tie-ups with Sify I-way , IDBI and e-sewa Sponsored TV programmes 300 offline centers across the globe

Brick and mortar networks Organizing matrimony meets across the country Entering into tie ups with mobile service providers DTH satellite and service providers Partnering with banks and PO for payment collections
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 Pure e-commerce Revenue Model: Subscription based Website interface to create catchy profiles Free membership: limited features Users send automated messages Respond to personalized messages

High Price JS SM

Shadi.com
Low no. of features

BM

High no. of features

Low Price
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Pricing Analysis Comparative

BM Shadi JS 7000 5790 6250

7% 7%

7%

43%
1950 2350

36%

1790

Shaadi.com Bharatmatrimony Google Jeevansathi Yahoo

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3 months

9 months

 Instant messenger Horoscope generation , horoscope matchmaking , matrimonial references and patent pending, Veri Profile

Matrimony Stamp to scan and attest

Matrimony Reference

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Strength
First movers advantage Established brand Regional portals Profile verifications

Weakness
Free membership

Lack of focused advertising

Tie ups
Reach

SWOT
Threat
Low switching cost Differentiation
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Opportunity
Demographics Rising internet penetration Increased mobility Increased brand consciousness

Online safety and data confidentiality

Low internet penetration

Online payment is not that popular

Site stickiness is low

One time transaction

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THANK YOU

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