Introduction Presentation

Intelligent Media Caching

PeerApp Proprietary and Confidential
local PeerApp partner
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PeerApp Proprietary and Confidential
Company Background
Established in 2004 - focused on the growing demand for Internet
Video and other forms online multimedia
Product Launch Spring 2006 - UltraBand P2P Caching with
market presence in APAC, CALA, US, and EMEA
Only Patent received and pending for P2P content acceleration
Application Extension - HTTP Media Caching to support video
streaming and downloads
Management Team has extensive experience in Internet, storage,
and networking solutions
US Boston HQ : R&D and support - Israel
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Why Media caching..
ISPs main challenges these days:
Cost reduction on transit links
Supplying the growing demand for media
Fast and efficient content delivery
What do we offer:
Generating more bandwidth to the subscribers
utilizing the existing transit link
Can save 30% of the backhaul costs
Superb QoE while providing content 8-15 times
faster to subscribers
Some applications are enabled due to the content
acceleration
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Global Media Consumption
P2P delivery of multi-media files (BitTorrent), real time streaming (mlb.com) and
the viewing video clips (YouTube) today consume 2/3 of broadband traffic.

Fast and efficient delivery of Internet video IS the killer application to drive
subscriber growth and satisfaction

Total Consumer Bandwidth associated with media is expected to increase 15
fold from 2006 to 2012.

Rapid growth of media consumption results in higher bandwidth costs for ISPs
without added revenues.
% Market Growth
2007 77.9%
2008 68.3%
2009 68.9%
2010 66.0%
2011 50.0%
2012 40.0%
PeerApp estimates based
on multiple sources
Annual Consumer Media Consumption (Worldwide)
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20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
2006 2007 2008 2009 2010 2011 2012
P
e
t
a
B
y
t
e
s
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PeerApp Proprietary and Confidential
UltraBand
Bandwidth Control & Media Acceleration
HTTP Video P2P Peer VoIP Email, HTTP
HTTP Traffic
P2P Traffic
Manages traffic and BW growth
Produces BW savings
Fastest downloads possible
Best Quality of Experience (QoE)
Satisfy user demand for media
Competitive advantage over other ISPs
Internet
Subscribers
ISP Access Network
ISP Core Network
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PeerApp Proprietary and Confidential
Impact of Intelligent Media Caching
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500
1000
1500
2000
2500
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Mbps / Month
Months
Traffic without PeerApp
With PeerApp Solution
Transit Traffic Projections
Showing the PeerApp Ltd. Advantage
Transit Bandwidth Saved
Satisfy this demand
Pay for this bandwidth
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PeerApp Proprietary and Confidential
UltraBand Media Acceleration
ISP
Internet
ISP
Peer: Video File
Source 1GB Film
Download
Time = 8+ Hrs
Download
Time = 20 Min
PeerApp Enabled ISP
UltraBand
PeerApp UltraBand = 24x Improvement in Download Time = Customer Satisfaction
8 Gb/s 2Gb/s
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Traffic is redirected to cache based on Layer 4 or layer 7 inspection
If the file exists in the cache, the file is delivered to subscriber transparently as if from
remote peer or server
The session always originates from remote Internet user or server to ensure file is
available and provides content freshness
Application logic and control is ALWAYS maintained
PeerApp Transparent Caching
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ISP subscribers request file
File transfer stopped
but connection kept
alive for transparency
File Served from
Cache transparently
Internet
U
l
t
r
a
B
a
n
d

5
0
0
0

ISP
Subscriber
Internet
Users
X
Keep-Alive
Redirector
Internet
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Bittorrent
eDonkey
Gnutella
Ares
FastTrack (Kazaa)
Pando - Freeware for P2P file sharing.
HTTP Streaming Video (FLV), HTTP
downloads, SW updates
Protocols served by UltraBand
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DMCA Section 512b Compliance
DMCA Terms
PeerApp
UltraBand
The ISP is not the one who originally made the material available 100% Compliance
Caching is automatic, intermediate and temporary storage of content in local
servers
100% Compliance
ISP did not modify the content 100% Compliance
ISP complies with industry standards regarding the updating of the content 100% Compliance
ISP does not interfere with contents access manners (such as passwords, etc.) 100% Compliance
Provider must remove infringing files upon gaining actual knowledge of
infringement
100% Compliance
Caching P2P and HTTP-streaming content for the purpose of network
efficiency and without modification is legal and protected by law
DMCA: Digital Millennium Copyright Act -
USA
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PeerApp Proprietary and Confidential
Bandwidth Generation
Peak ~ 3.2Gbps to users
Cache Out 1.5 Gb
47% Byte Hit Ratio for traffic sent to PeerApp (1.5Gbps/ 3.2Gbps)
All 1.5Gbps of Cache Out was addressed for Internet Transit
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Traffic Impact on Transit Circuits
1.75 Gbps of Transit actually delivers 3.2 Gbps of Traffic to end users
All STM-16 (OC-48) Circuits can yield over 4 Gbps capacity
(1.5 Gbps Cache Out)
Cache Out Above the Line
Incoming Traffic Below the Line
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STATISTICS AVERAGE MAX CURRENT
Transit Speed Incoming Traffic 91 kbps 112 kbps 110 kbps
Cache Speed Served Traffic 762 kbps 994 kbps 852 kbps
Performance Increase Factor 8.4 X 8.9 X 7.8 X
Delivers media at speed of access network
UB1000 eliminates delay and latency from transmissions
Enables previously unreliable classes of applications
Promotes Top-Tier broadband packages
Cache Session Throughput
Transit Session Throughput
YouTube Playback Speed
Actual Customer Results - QoE
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The UltraBand Product Family
PeerApp Proprietary and Confidential
Models UB200-SP UB5000-SP UB5000-10 UB5000-25 UB5000-50 UB5000-100
Systems Descriptions
500 Mbps Standalone
Caching System with
Internal Storage - Inline
Solution
1.2 Gbps Standalone
Caching System with
External Direct Attached
Storage
2.5 Gbps Grid Caching
System with iSCSI
Storage
5 Gbps Grid Caching
System with iSCSI
storage
10 Gbps Grid Caching
System with iSCSI
storage
20 Gbps Grid Caching
System with iSCSI
storage
System Performance Capabilities
Maximum Traffic
Forwarding Capacity
500 Mbps 1.2 Gbps 2.5 Gbps 5 Gbps 10 Gbps 20 Gbps
Maximum Downstream
Traffic into UltraBand
250 Mbps 800 Mbps 1.5 Gbps 3.0 Gbps 6 Gbps 12 Gbps
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PBR Symmetric and asymmetric
The router sends the high Port traffic using PBR to the UB1000
The router continue to forward traffic
In case of UB1000 failure, the PBR from the router is disabled.
PeerApp Proprietary and Confidential
Internet
Distribution NW
PBR Dest network
Src/Dest TCP Port >1024
TCP = 80
PBR Src network
Src/Dest TCP Port >1024
TCP = 80
PBR Dest network
Src/Dest TCP Port >1024
TCP = 80
PBR Src network
Src/Dest TCP Port >1024
TCP = 80
UB1000
TM

A B
ETH2 ETH3
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PBR to a UB1000 Grid
High ports and port 80 PBR
High ports and port 80 PBR
Internet
Cisco C3560
MD3000i
SAN
Cisco C3560
7609
7609
Management Server
High ports and port 80 PBR
High ports and port 80 PBR
Management Switch
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PeerApp Proprietary and Confidential
Summary
Solution Benefits
Opportunity to save over 30% of your International backhaul Bandwidths
charges
Provides a capability to contain and manage the growth of P2P and
HTTP traffic volumes
All-in-one - Supports both HTTP and P2P on a common platform
Operates both independently or in-conjunction with Industry leading DPI
products
Solution is fully transparent therefore supporting recent legislation and
cannot be targeted as a network security threat (no IP address)
GRID solution is fully scalable to support a successful growth of a
network
Subscribers benefit from an accelerated content delivery
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PeerApp Proprietary and Confidential
Thank you
Silviu Tudor
Project Manager

P : +4 021 5393585
F : +4 021 5393586
M: +4 075 8060900
E: silviu.tudor@europe5.com
W: www.europe5.com

Europe 5 este un serviciu oferit de
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3 Tudor Vianu st.
1st district Bucharest
011635 - Romania