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“Organization structure is a
pattern of relationships about
various components or parts of
the organization it prescribes
the relationships among
various activities and positions”
Features of Good organization Structure:
Simplicity
Flexibility
Clear line of Authority
Application of ultimate responsibility
Proper delegation of Authority
Minimum possible managerial levels
Principals of unity of direction in Command
Proper emphasis on staff
Provision for top management
Departmentation:
Advantages of specialization
Fixation of responsibility
Development of managers
Facility of appraisal
Feeling of autonomy
Bases of Departmentation
Function
Product
Territory
Process
Customer
Functional Departmentation
BOD
MD
MR
Sales
Advertising
News Paper
Radio
TV
Product Departmentation
Chief executive
Northern Zone
Eastern Zone Southern Zone Western Zone
(Delhi)
Branch Branch
Process Departmentation
Manager
(production)
Marketing Manager