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This document discusses the importance of data as a corporate resource and the need for database management systems. It notes that data is the foundation of business activity and has become indispensable to modern organizations. When stored and managed effectively using database management systems, data can provide companies with crucial competitive advantages by helping them store, access, analyze and share information more efficiently. The chapter outlines some of the key challenges of managing large volumes of data, and how database management systems address issues like data security, privacy, backup/recovery and accuracy.
This document discusses the importance of data as a corporate resource and the need for database management systems. It notes that data is the foundation of business activity and has become indispensable to modern organizations. When stored and managed effectively using database management systems, data can provide companies with crucial competitive advantages by helping them store, access, analyze and share information more efficiently. The chapter outlines some of the key challenges of managing large volumes of data, and how database management systems address issues like data security, privacy, backup/recovery and accuracy.
This document discusses the importance of data as a corporate resource and the need for database management systems. It notes that data is the foundation of business activity and has become indispensable to modern organizations. When stored and managed effectively using database management systems, data can provide companies with crucial competitive advantages by helping them store, access, analyze and share information more efficiently. The chapter outlines some of the key challenges of managing large volumes of data, and how database management systems address issues like data security, privacy, backup/recovery and accuracy.
Corporate Resource Fundamentals of Database Management Systems by Mark L. Gillenson, Ph.D. University of Memphis
John Wiley & Sons, Inc. 1-2 Chapter Objectives Explain data as a corporate resource that can be used to gain a competitive advantage. Describe the database management systems (DBMS) environment.
1-3 Data Data - the foundation of organizational business activity
Database - a highly organized collection of logically related data
Database Management System - sophisticated software that controls the database and the database environment
1-4 Using Data for Competitive Advantage Data has become indispensable to every kind of modern business and government organization. Data, the applications that process the data, and the computers on which the applications run are fundamental to every aspect of every kind of endeavor. 1-5 Using Data for Competitive Advantage Data is a corporate resource, possibly the most important corporate resource. Data can give a company a crucial competitive advantage. e.g., FedEx had a significant competitive advantage when it first provided access to its package tracking data on its Web site. 1-6 Problems in Storing and Accessing Data Difficult to store and to provide efficient, accurate access to a companys data. The volume of data that companies have is massive. Wal-Mart estimates its data warehouse contains 70 terabytes (trillions of characters) of data. 1-7 Problems in Storing and Accessing Data Larger number of people want access to data: the whole supply chain needs access to data. This creates the problem with data performance Employees Customers Trading partners Suppliers Additional issues: data security, data privacy, and backup and recovery. 1-8 Data Security Involves a company protecting its data from theft, malicious destruction, deliberate attempts at making phony changes to the data. e.g., someone trying to increase his own bank account balance. 1-9 Data Privacy Ensuring that even employees who normally have access to the companys data are given access only to the specific data that they need in their work. 1-10 Backup and Recovery The ability to reconstruct data if it is lost or corrupted.
e.g., following a hardware failure
e.g., following a natural disaster 1-11 Data Accuracy The same data is stored several, sometimes many, times within a companys information systems.
When a new application is written, new data files are created to store its data.
Data can be duplicated within a single file and across files. 1-12 Data as a Corporate Resource Data may be the most difficult corporate resource to manage.
We have tremendous volume, billions, trillions, and more individual pieces of data, each piece of which is different from the next. 1-13 Data as a Corporate Resource A kind of software is required to help manage the data.
Faster hardware is required to keep up with the increasing volume of data and data access demands.
Data management specialists need to be developed and educated. 1-14 The Database Environment Database Management System (DBMS)
Personnel - database administrator and data management specialist
Fast hardware
Massive data storage facilities 1-15 The Database Environment Encourages data sharing
Helps control data redundancy
Improvements in data accuracy
Permits storage of vast volumes of data with acceptable access. 1-16 The Database Environment Allows database queries
Provides tools to control: data security data privacy backup and recovery
1-17 Data Usage in Companies Think about the data usage in a company. Make a list of the things in the business environment about which the company would want to maintain data. Do some or all of these qualify as corporate resources? Develop some ideas of how the data can be used to gain competitive advantage.