Worlds largest selling English Daily

Founded on November 3, 1838 as The Bombay Times and Journal of

Commerce, during the British Raj.

The daily - 1850.

In 1861, the Bombay Times was renamed The Times of India.

It was after India's Independence that the ownership of the paper
passed on to the then famous industrial family of Dalmiyas and later
it was taken over by Sahu Shanti Prasad Jain of the Sahu Jain group
from Bijnore, UP.



Type Daily newspaper
Owner Bennett, Coleman & Co. Ltd.
Publisher The Times Group
Editor-in-chief Jaideep Bose
Associate editor Jug Suraiya
Official website Timesofindia.com

TOI group has 45 dailies and periodicals in 3 languages and 108
editions from 9 centers across the country and a combined readership
of over 40 million

Started 172 years ago

Mrs. Indu Jain
Chairperson

Mr. Samir Jain Mr.
Vice Chairperson
Mr.Vineet Jain
Managing Director
Mission of TIMES OF INDIA:

Create & build brands with differentiated content to capture
relevant audiences and market the value of these to advertisers to
help them sell and strengthen their brands.
FEATURES OF TOI
The Times of India is synonymous in being the
"Masthead of India", an opinion-forming instrument for
India and Indians.

The Times Of India is not only Indias largest selling
English general daily but also the leading English
general daily in the world.

It attracts a daily circulation level of about 22 lakh
copies.

It is the largest selling English daily between Tokyo and
Paris

STRATEGIES
Move first, Move fast

Multiple ties

Continuous innovation (Private Treaties)

Smart-sensing the future
Strength
Big Brand, good reputation in the minds of customer.

1st rank in circulation in India & 8
th
in world.

Launches good campaign.

Daily English newspaper with rich supplements.

Good support from Times group companies.

World class printing machine-Geoman, Goss

110,000 copies per hour
WEAKNESS

Old news

Less information about stock market

Offensive Pictures

Late circulation in small cities

Lack in covering useful news for competitive students
Departments Of the Time Of
India
Production Department
Editorial
Pre-Press
Press
Marketing Department
RMD
Response
OTHERS
DISTRIBUTION CHANNEL OF
ToI:
There are three ways to sell the TOI

1. CASH SALES:
Take newspaper from pan wala or any shop in cash.

2. SUBSCRIPTION SALES:
Pay money in advance and read TOI

3. LINE SALES:
Maximum % of sales comes from this method. Money
collection works in reverse order.

Monday ,Tuesday ,Friday- 2 Rs.
Wednesday ,Thursday , Saturday -2.5 Rs.
Sunday(Sunday Times)- 5 Rs.

Price of newspaper also varies according to life cycle of
newspaper like
Till 12 pm- 2.5 Rs
From 12 pm to 3 pm- 2 Rs
From 2 pm to 6 pm- 1.5 Rs
The main competitors for Times of India in India are :

The Hindu- is ranked third among English dailies with a total
readership of 5,140,000.

Hindustan Times- is the second most read English daily and the 12th
among all newspapers with a total readership of 6,254,000.


The Times of India (India): 3,433,000
The Sun (UK): 3,046,000
USA Today (USA): 2,293,000
Daily Mail (UK): 2,194,000
The Wall Street Journal (USA): 2,012,000
The Daily Mirror (UK): 1,400,000
The Hindu (India): 1,331,000
The Hindustan Times (India): 1,189,000
The Deccan Chronicle (India): 1,003,000
The New York Times (USA): 1,001,000

The Times of India comes with several city-
specific supplements, such as-

Delhi Times, Calcutta Times, Bombay Times, Hyderabad
Times, Indore Times, Kanpur Times, Luckhnow Times,

Nagpur Times, Bangalore Times, Pune Times, Ahmedabad
Times and Chennai Times, The Times of South Mumbai,
The Times of Doon, Meerut Plus, Haridwar Plus , Bhopal
Plus .



Other regular supplements
include:

Times Wellness (Saturdays) Times Wellness focuses on
solutions to health issues and guidance to better living

Education Times (Mondays) Education Times caters to
the ever-expanding student community and learning
experience, as a career guidance, counsellor and adviser.

Times Ascent (Wednesdays) Editorial of Times Ascent
centers on human resource development, and the impact
and implications on business and society.

conTInUE
ZIG WHEELS ZigWheels.com is an automotive website
reviewing, discussing, features and interviews on Indian
vehicles.

What's Hot (Fridays) Focus on latest happenings/events.
Special pages created for channels and details of
programmes.


Rouge (Saturdays) Concentrates on women's interest
areas.
Others.
TOI has readership of over 40 million

The largest English publication in India
2 times the readership of the immediate competing English daily
Of the total readers 58% are SEC A (31% SEC A1+)

Officers, executives, businessmen, government executives, politicians
and students form the highest percentage of TOI readers.
CIRCULATION
The newspaper has the widest circulation among all English-
language with about 2.6 million daily paid copies.

In the year 2005, the newspaper reported that it was certified by the
Audit Bureau of Circulations as the world's largest selling English
broadsheet newspaper.

TOI group has 45 dailies and periodicals in 3 languages and 108
editions from 9 centres across the country.

TOI in Electronic Media

TOI in Internet