 A Corporation is a legal entity separate

from the shareholder and employs .

Corporation exists as a product of
corporate law and their rules balance
the interests of the management who
operates the corporation.
 DOING THE RIGHT
THINGS
 It is an ethical or ideological theory that an
entity whether it is a government,
corporation organization, or individual has a
responsibility to society at large.
Corporate social responsibility is a commitment to improve
community well being through discretionary business practices
and contributions of corporate resources.

Corporate social responsibility (CSR), also known as corporate

responsibility, corporate citizenship, responsible business,
sustainable responsible business (SRB), or corporate social
performance, is a form of corporate self regulation integrated
into a business model.

To improve the quality of life of the employees and their families as

well as for the local community and society at large.
example:- “Corporate Social Responsibility has always been
an integral part of the Mahindra Group's vision and the
cornerstone of our Core Value of Good Corporate
Citizenship”.
- Keshub Mahindra, Chairman
At the Mahindra Group, Corporate social ressponsiblity is
not just a duty; it's a way of life. In 2005, the Group
celebrated its 60th anniversary by renewing its
commitment to Corporate Social Responsibility . It pledged
to dedicate 1% of its profit (after tax), on a continuous
basis towards Corporate Social Responsibility.
• Customer Loyalty
• CSR attract to many customers.
• Customer would be willing to pay more for a product if
produced in a socially and environmentally responsible manner.
• Community Development: Because corporate sector want to be a
socially responsible, corporate sector’s primary objective in India is
community development. Adopting villages and providing them with
basic amenities, and extending friendship to senior citizens,
orphans and physically challenged people are few initiatives taken
in the direction of community development.
• This can be the direct result of pride in the
company’s products and practices, or of
introducing improved human resource practices,
such as “family friendly” policies.
• Employees become champions of a company for
which they are proud to work.
• of employees want to work for companies that
commit to social and community concerns.
• Better able to attract the best and the brightest.
• Boosts employee satisfaction and performance.
There is a correlation between happy employees
and happy customers.
• This can result from organizational, process and product
differentiation and innovation. Good CSR practices can also
lead to access to new markets. For example, a firm may
become certified to environmental and social standards so it
can become a supplier to particular retailers
• Ethical and green consumerism is creating opportunities for
corporations that seek marketplace differentiation.
Increasingly consumers, business partners and distributors
are paying attention to the manner in which products are
produced (e.g. corruption and child labour, etc.)
 its main objective is to provide basic healthcare
facilities and a better quality of life to people at
the lower. As a part of the healthcare program,
like Pulse Polio drive.
Environmental Awareness
 it is conscious and plays active role to improve
the quality of life around us. Such as global
warming.
 CSR is a strong promoter of basic and primary
education, companies in India have been adopted
educational institutions to enhance their education
standards and equip them with better infrastructure
facilities. They adopt schools in tribal villages and
slum areas, and sponsor funds for school building,
teachers’ salaries, books, school uniforms and other
study materials.
 E.g. - CSC in India uses IT as an instrument for social
development and promoting computer literacy. Many
computers have also been donated to Government
schools and schools in rural remote areas.
•

•BUILD A REPUTATION – SETS YOU APART

SALES OF ENVIRONMENTALLY FRIENDLY

PRODUCT- GROW- PREMIUM PRICE

•REDUCE RESOURCE USE, WASTE AND

EMISSION DOESN’T HELP THE ENVIRONMENT-
SAVES MONEY TOO

•UNDERSTAND THE ENVIRONMENTAL IMPACT

OF THE BUSINESS
• DEAL RESPONSIBLY WITH CUSTOMER AND
SUPPLIER

• WORK WITH THE LOCAL COMMUNITY

• GOOD REPUTATION – RECRUIT EMPLOYEES

• EMPLOYEES- MORE PRODUCTIVE AND BETTER

MOTIVATED
• EMPLOYEES- STAY LONGER

• INVOLMENT WITH COMMUNITY- POSITIVE PRESS

COVERAGE

• RECOGNITION- INVESTORS WILLING TO FINANCE

• CSR- REDUCES THE RISK OF SUDDEN DAMAGE

Swanks corporate
cities like
BENGALURU where
Muslims & Dalits
are not welcome.

A DALIT applicant
is often asked
about his
‘background’ in