Project Report on Market

Segmentation of TASC
Segment
(Trust, Association, Societies,Corporation)

Presented By:
Brham Gupta(02)
 COMPANY PROFILE
✧Began operations- 1994
✧Registered office- Ahemdabad
✧Central office- Mumbai
✧Branches- 853
✧No. of ATM’s- 3723
 Services offered by bank
✧ Retail Deposits and Loans
✧ Debit Cards / Travel Cards
✧ Current Accounts
✧ Cash Management Services
✧ Corporate Credit
✧ NRI Services
✧ Merchant Banking
 Who can open saving bank
account
Any Individual or HUF, Trusts / Societies /
Section 25 Companies (including Clubs) /
Governmental bodies and Non Governmental
Organizations can open Savings Bank accounts.

Foreign Contribution (Regulation) Act [FCRA]

Accounts: The FCRA account enables approved
organisations to receive foreign contributions for
utilisation in their activities in India
Minimum balance requirement
(For Govt. Accounts)

No application of other charges in

savings accounts (For Govt. accounts,
FCRA accounts)
 Objective of the research
✧ To know the services provided to TASC
segment
✧ To understand comparative position of
banks offering TASC products
✧ To identify the potential of TASC segment
through past results
✧ To know the customer’s interest in bank’s
various products
 Research Methodology
✧ Data Collection Methods:-
Data collected by survey method
through filled questioners
✧ Research Instruments:-
Questions are of two types:-
Multiple Choice Question
Open- ended Question
✧ Sample Size- 30
✧ Selection of sample size:- Random basis
✧ Selection of sample size:-

All sampling units are chosen randomly.

These are mainly organizations, trusts,
colleges, and temples.
 Comparative Analysis of
Axis Bank with other Banks
✧ AXIS bank is a fast growing in TASC Segment comparative to
other banks, like ICICI, HDFC, CANARA Bank, Yes bank etc.
✧ AXIS Bank provides anywhere banking at free of cost, other
banks takes charge on this facility.
✧ AXIS Bank provides free DMAT account to TASC Customers,
others bank do not provide this facility free of cost.
✧ AXIS Bank have great share in TASC segment in comparison
to ICICI, HDFC Bank.
✧ AXIS bank provides free monthly statements to all TASC
segment customers in comparison to other banks, other banks
send the quarterly statements of account
OBSERVATION
Q: 1 How Do you come to know
about AXIS bank?

70%
63%

60%

50%

40%

30.00%
30%

20%

10%
4.00% 3%
0%
0%
Marketing Ad's Exhibition Word of others
mouth
Q:2 Which factors play an important
role while opening an account?

70.00%
60.00%
60.00%

50.00%

40.00%

30.00%
20.00%
20.00%
13%
10.00%
3.33% 3.67%
0.00%

Ad's

Special Offer
Operational StaffConvincing power
Credibility of bank
Q:3 Which product do your organization
use most?

90%
80%
80%

70%

60%

50%

40%

30%

20% 17%

10%
3.00%
0.00% 0%
0%
Saving A/c Current A/c FD Mutual Insurance
Fund Policy
Q:4 Which facilities provides by axis bank free of
cost?
a. DD, Pay order fee
b. Monthly Statements of A/c
c. Internet banking
d. Free Mobile banking
1
00%
9
0%
9
0%

8
0%

7
0%

6
0%

5
0%

4
0%

3
0%

2
0%
1
0%
1
0%
0
% 0
.00
%
0
%
A
ll o
fth
ese A
,B,C n
oneo
fth
ese o
nlyD
Q:5 Do your Organization have another
account in another bank?

120.00%

100.00%
100.00%

80.00%

60.00%

40.00%

20.00%

0.00%
0.00%
Yes No
Q:6 Do another bank provides these
services faster than AXIS Bank?

70%

60.00%
60%

50%

40%
40%

30%

20%

10%

0%
Yes No
Q: 7 Which of the direct banking
channel you use most?

50%
47%
45%

40%
36.00%
35%

30%

25%

20%

15%
10.00%
10% 7%
5%

0%
ATM Net Banking Phone Banking Mobile Banking
Q:8 Are you facing any problem while
maintain your account at bank?

100%
90%
90%

80%

70%

60%

50%

40%

30%

20%
10%
10%

0%
Yes No
Q:9 Do you think private sector bank
are better than public banks?

90%
83%
80%

70%

60%

50%

40%

30%

20% 17%

10%

0%
Yes No
Q: 10 Do you want to suggest any
improvements in AXIS bank?

35%

30.00%
30%
27% 27.00%

25%

20%

15%

10.00%
10%
6%
5%

0%
New Extra Fast service Monthly others
Branches charges statements
 Major Findings of Research
✧ Most of Trusts, associations, bodies satisfied with
saving account, They do not want to invest in
other products of bank
✧ People think that Private banks are better than
public bank
✧ Most of the trusts accounts running satisfactory in
AXIS Bank
✧ Maximum people want to invest in axis bank
✧ Bank provides faster service than other private and
public sector bank
 Conclusion
AXIS Bank is growing fast in comparison to
other banks in terms of selling, customer
retention, customer satisfaction. And also
axis bank’s share in TASC segment is more
than other banks. AXIS Bank successfully
deals in other products like MetLife
insurance, Birla sunlife, Relience, etc.
 Recommendations
✧ Axis bank should open new branches in rural
areas.
✧ Extra charges should reduce.
✧ Staff should more cooperative than before.
✧ Force on selling other products like fixed
deposit, insurance policy to their customers
 Bibliography
http://www.scribd.com/doc/13581494/AXIS-

Sourced by “mutual fund navigator”, booklet

http://www.axisbank.com/personal/loans/loans.asp
Thanks for your precious
time and patience