Website Redesign Discussion

MikQuinlyn Speller
Thermo Fisher Scientific
Temporary Marketing Communications Specialist
Checkweighers, Metal Detectors, and X-ray
Inspection
2 Proprietary & Confidential


Website Redesign Fun!
3 Proprietary & Confidential
Overview
New Website will go live on November 21, 2013
All content for the go live date must be submitted by November 4, 2013
(Freeze)
The last date to submit any content is November 20, 2013. (It will not be
included in the initial launch)

Priorities
Reviewing Process
What Do We Know
Pending Questions
Pending Changes
Whats Done
To Dos
Wish List
4 Proprietary & Confidential
Priorities before the Freeze NOVEMBER 4
Review landing and product pages on new and old sites

Use new lit files to populate the overview, full specifications,
resources, and landing product page photos for the new site.

Compile current user manuals, whitepapers, and application notes
and images of the new website.

Compile current video and webinars for each product line
(Connect with Rock from 12Star)

Compile current product photos from My PI and Marketing folder

5 Proprietary & Confidential
Reviewing Process
Tracking progress for each product line
Completing a comparison of what we have currently and
what we want on the next site.
Web Redesign To-do list
To be completed by: MikQuinlyn
Deadline: 10/31/2013
APEX 300 Compact, Flexible Metal Detector
% done Phase Due By Notes
100%
Review Current Product
Page/Print
75% Review New Product Page
50%
Note Missing Info and
Materials
25% Collect Missing Materials
0% Email to Linda
0%
Check for Updates and Broken
Links
0% Report to Bob
0% Hand-off
0% Follow-up
6 Proprietary & Confidential
What Do We Know
New Products - We can add new products to the new site, if we can get a C# attached to it.

Service Pages Going to be put up by contractor should be Contamination Detection and Product
Recovery, Leasing & Financial Services for most of our pages. These pages are not going to be a part of
the initial launch. The taxonomy has not been developed yet.

Community (Application) pages These pages are not going to be a part of the initial launch. The
taxonomy has not been developed yet.

Contact Us Form - Phone number will be updated to 1-800-227-8891

Product Pages - We cant add tabs to the product pages, but we can add boxes to the right side of all
pages.

There are three tabs we need to complete on each product page; the overview, full specifications, and
resources.

We cant put pictures next to products descriptions on the product landing pages.

Issues - Main issues are on the IT side with information not getting uploaded into new site. Also,
uploaded information has incorrect paths and is visible one day and gone the next.


7 Proprietary & Confidential
Pending Questions
Questions for Linda:
Will leads from the website come to us using the C# if so, the ones that are PID or old department name
abbreviations, are the quotes and questions about these products going to come to us?

Can we control the featured area of the site, if so how much can we change? (Titles, 3 images at least of
each product line, add tabs (if so how many) at least one for each product line)?

Can all 20 product lines have brochures, white papers and app notes?

Manufacturing and Process page may need some help (nothing there but titles) but its hard to say at this
point?

Where do the contact us forms go after submittal?

Additional Questions for Linda???



8 Proprietary & Confidential
Pending Changes
Changes for Linda:
Make sure all website titles are consistent with branding, no ers should be ing

Categories should match headers for all product lines

These products need to be removed: Prox X-ray / In-scan X-ray / ACCUSTAR

Please have the title Inline Scales changes to Warehouse Inline Scales

Shorting X-Ray Detection and Inspection Systems to X-Ray Systems

Need to add Xpert C600 and C400

Provide a list or a template of all the available side bar boxes.

Currently no landing pages for products.

Additional Changes for Linda???


9 Proprietary & Confidential
What Is Done?
Submitted questions to web team via Linda to avoid rework

Taxonomy proposal for Metal Detectors and X-Ray Systems

Descriptions review by Bob

Review of pages on old site and compare to new site

10 Proprietary & Confidential
What Is Left to Do and Decide?
Round 1 and Round 2

Review taxonomy proposal for Metal Detectors and X-Ray
Systems

Discuss taxonomy proposal for Checkweighers

Re-examine new Lit and Images

Wish List
11 Proprietary & Confidential
What Is Left to Do and Decide? Round 1 and Round 2
Round 1
Review new product pages to insure descriptions are correct and photos are the most
up to date
Reconsider product page order
Review brochures and decide if images, specs and descriptions on brochures can be
used for the new website
Identify additional Information we would like on the product pages and that taxonomy
is submitted
Track down; White papers, Promotions, Application Notes, Video, Webinars,
Tradeshow Info., User Manuals, Blog post, etc., we would like to link to each page
Gather images for product pages at least 3 for each product not including brochure
image

Round 2
New Products - Gather information about new products and submit for the second
phase of the website launch
Current Products - Continuing to add new content to product and category landing
pages
Product Landing Pages - Lets make the landing page more interesting (Product
Inspection Line Card Web (images) & descriptions additions to the homepage for
Product Inspection
Community (Application) pages Message from Gasdia-Cochrane, Marlene P. find
out what they need and want from us? (Respond to email and excel document)
We can be the best! - Review what top competitors are doing for web
12 Proprietary & Confidential
What Is Left to Do and Decide? Taxonomy
Review Taxonomy Handout
Should we make changes?
Pros and Cons?
Final Decision
What should taxonomy look like for Checkweighers?
When can taxonomy be done for Checkweighers?
Green denotes new products in 2013, red denotes products possibly being obsolete in 2013
Product Category Option #1: By Model Systems/Applications Used In Attributes That Change Attributes that Don't Change
X-Ray Inspection Systems Ezx Entry Level Packaged Products Flat, Contaminant Only
Package Orientation, Contaminant
Detection, Product Inspection, Bulk
Product, Piped Product, Sensitivity, X-
ray Power, X-ray Beam Width,X-ray
Beam Orientation, Fill Level, Voltage,
Integral/Optional Conveyor, Built-In
Rejection Systems, Cooling Type, IP
Rating
FDA Certified Safety, TBD other
features
NextGuard C400 Performance Contaminant Detection Packaged Products Flat, Contaminant Only
Xpert C200/400/600 Flexible, High Performance Packaged Products Flat, Contaminant and Inspection
Xpert C600 Bulk Flow Bulk Products Contaminant
Xpert C200 Pipeline Piped Products Contaminant
Xpert S310 High Performance and Speed Packaged Products Tall, Contaminant and Inspection
POWERx C400/600/800 High Power and Performance Packaged Products Flat, Bulk Product, Contaminant and Inspection
POWERx S230/310 High Power Single Beam Packaged Products Tall, Contaminant and Inspection
POWERx D165/195 High Power Dual Beam Packaged Products Tall, Contaminant and Inspection, Glass-in-Glass
InScan 100 Over-The-Line Packaged Products Tall, Fill Level, Inspection
PROx P and B Pipeline and Bulk Flow Bulk and Piped Products Contaminant
Product Category Option #2: By System Type Models Available
X-Ray Inspection Systems Packaged Products Flat, Contaminant Only Ezx , NextGuard C400

Packaged Products Flat, Contaminant and Inspection Xpert C200/400/600, POWERx C200/400/600/800
Packaged Products Tall, Contaminant and Inspection Xpert S310, POWERx S230/310 and D165/195
Packaged Products Tall, Fill Level and Inspection InScan 100
Bulk Product PROx B, Xpert B600
Pipeline Product PROx P, Xpert P200
Product Category Option #1: By Model Systems/Applications Used In Attributes That Change Attributes that Don't Change
Metal Detectors APEX 100 Entry Level Head only, Conveyor, Drop Through, Combi
Application, Sensitivity, Aperture
Sizes, Auditcheck
IP Rating, Voltage, Flange Option,
Languages, IXR Software, Dual
Freq/Dual Gain, CE, CSAus,
Onscreen Help (13 Languages),
Multicoil, TBD other features
APEX 300 Compact/Flexible Head only, Drop Through, Pipeline, Combi
APEX 500 Performance Head only, Conveyor, Pharma, Combi
Product Category Option #2: By System Type Models Available
Metal Detectors Conveyor APEX100, APEX500 Heads and Systems
APEX Model, Head or System,
Sensitivity, Aperture Sizes,
Auditcheck
Drop Through/Gravity APEX100, APEX300 Heads and Systems
Pipeline APEX300 Heads and Systems
Pharmaceutical Tablet/Capsule APEX500 Heads and Systems
Combi with CheckWeigher APEX100, APEX300, APEX500 Combis with VersaWeigh and Versa GP
13 Proprietary & Confidential
What Is Left to Do and Decide? Review Lit and Images
14 Proprietary & Confidential
What Is Left to Do and Decide? Wish List



Metal Detection
Checkweighing
On-line Analytics
X-ray Inspection
Thank You