Ethos, Logos, Pathos

Persuasive Techniques
Learning Objectives
You will be able to
define and distinguish between the persuasive techniques of
ethos, logos, and pathos.
identify ethos, pathos, and logos techniques in pieces of text
and your world.
find evidence to support each type of technique in the text.
Success Criteria
You will know you are successful when you can
read a piece of text and identify ethos, logos, and
pathos persuasive techniques.
complete the graphic organizer by citing evidence to
support your answer.
Think about it
How do you get your parents to do something
you want like buy you something or take you
somewhere?

Persuasion!
Persuasion
The ability to change others points of view and
influence their decision making.
To change peoples ideas or thoughts to fit what you want them to be.
To influence someone to do something you want them to do.
But did you know
Aristotle
3 Pillars of Persuasion
Character and ethics
Someone tries to convince us through their credibility,
reliability, and trustworthiness
Show us knowledge, compassion, sympathy, good character,
honesty

Ethos
What comes to your mind when you think ethos?




They make us trust them because they convinced us they were
a credible person!
Ethos
Logic and reasoning
The evidence, logic, or reasons an author uses to make
their argument
Uses the facts


Logos
What is comes to mind when you think logos?




They make us believe them because they use facts and evidence
to prove their point.

Logos
emotions
The author uses words or passages to evoke our
emotions.
They make us feel something for their case.
Pathos
Anything come to mind?




They want us to feel for their case! They are using our
emotions against us!

Pathos
Now What?
Interactive Student Notebooks
Turn to page 54
On front flap, write first line
On inside flap, write definition and example pics/clip
Lets Recap and Review
Ethos=Character and Ethics; The writers credibility

The writer provides evidence to the audience that he/she is credible
and knowledgeable about the subject matter. We can trust them!
Lets Recap and Review
Logos=Logic and reasoning; the facts


The writer persuades though reasoning, providing factual evidence to support
his/her claim
Lets Recap and Review
Pathos=empathy, emotions


The writer appeals to the readers emotions, such as anger, fear, love,
pity, and even social acceptance.

Now lets practice
Interactive Student Notebooks
Page 53
Chose 3 colors
Color Ethos one color
Color Logos one color
Color Pathos one color
Ethos
Logos
Pathos
Now Its Your turn to Practice
Working in Groups
Task
Rules/Procedures/Expectations
On floor by door
Rachel
Joanna
Jason
Desks by Wall
Julie
James
Michael
Desks in the back
Travis
Zakaria
Jenna
In the Middle
Vanessa
Terry
Justen
Front Table:
Keshauna
Ma Chit
Jorge
Ariyanna
Latajah
Hawa
Daniel
Front desks by window
Donavon
Karisma
Amanda
Back desks by window
Xavier
Cassandra
Cynthia
Sydney
On floor by door
Rachel
Joanna
Jason
Daniel
Desks by Wall
Julie
James
Michael
Latajah
Jorge
Desks in the back
In the Middle
Vanessa
Terry
Justen
Keshauna
Front Table:
Travis
Zakaria
Jenna
Hawa
Front desks by window
Donavon
Karisma
Amanda
Arriyana
Ma Chit
Back desks by window
Xavier
Cassandra
Cynthia
Sydney

Closing
Are you able to
define and distinguish between ethos, logos, and
pathos persuasive techniques?
identify ethos, pathos, and logos techniques in two
pieces of text?
find evidence to support each type of technique in the
text?
Homework
Exit Ticket