Granite Inn Business Plan Presentation

Sarah Santiago
Entrepreneurship-KC
December 6, 2006
Perfect for a New England Vacation!
Business Name
What Is The Granite State Inn and
Restaurant?
The Granite State Inn and Restaurant will be located
in New England so that visitors may enjoy the best
that New England can offer every season.

The Inn will house 10 impeccably clean rooms:
7 Regular
2 Executive
1 Presidential
The Restaurant will be able to hold 40 people in its
dining area.
Perfect for a New England vacation!
Business Idea
The main idea is provide a friendly, clean environment for
guests and diners.

Rooms and meals will be affordable.

Staff will focus on providing a romantic and enjoyable
atmosphere to its guests and diners.

Concierge will offer local maps and suggestions on where to
shop, dine, and site-see.
What Types of Rooms Will Be
Offered?
Regular Rooms
Smaller sized
Great for families or a
single person
Queen size bed or two
double beds
Desk
TV
Couch
Closet
Full Bathroom
Executive Rooms
Medium sized
Great for families or a couple
King sized bed or queen
sized bed and pull out couch
Desk
TV
Closet
Couch
Mini-refrigerator
Full Bathroom
Presidential Room
Largest room
Perfect for a romantic weekend!
California King bed
Couch
Coffee table
Desk
TV
DVD player
Closet
Dining table
Small kitchen complete with
microwave, sink, and refrigerator
Full Bathroom with double
sinks, a Jacuzzi tub/ shower
ALL Rooms are Non-Smoking
Amenities and Services
Room Service
Turndown Service
Complimentary Pillow
Chocolates
Complimentary High-Speed Internet
Reduced Meal Prices in The Granite State Restaurant
Balcony
Private Bathrooms
In-room Coffee
Location
The Granite State Inn & Restaurant
will be located in Wilton, NH.
How Is The Granite State Inn and
Restaurant Different From the Many Other
Inns?
The Granite State Inn has an in house restaurant that can
provide food for guests and the general public.

The Granite State Inn has choices for rooms instead of one
standard room.

The Granite State Inn will provide a romantic environment with a
mix of dcor to suite everyones tastes.
Name of
Company
Product/Service Price Quality
Stepping Stones
Bed & Breakfast
Wilton, NH
Bed and Breakfast
$65-
$85
Full Breakfast
included;
Home baking
Birchwood Inn
Temple, NH
Inn
$85-
$110
Breakfast
included,
Dining area /
Tavern

Bedford Village Inn
Bedford, NH
Inn
$210-
$350
Awarded for
Hospitality
and Dining
Excellence
Crowne Plaza
Nashua, NH
Hotel
$130-
$250

Lounge and
Pool
Who Are Potential Competitors?
What Is The Competitive
Advantage?
Many Room Options
Dining area on the premises
Convenient Dining Hours
Great Tourism Location
Close to Airport
Access to city attractions and town attractions
Many amenities
What is the Business
Organizational Structure?
The Granite State Inn and Restaurant will
open as a sole proprietorship.

After 5 years, if the business is not as
successful as I wish, I will consider
taking on a partner.
Why should the Granite State Inn
open as a sole proprietorship?
I want to be able to open the business
by making all of the decisions.
A partnership means a friendship, and if
a partnership goes sour, so will the
friendship.
I have enough faith in myself that I can
open and run my business on my own.
Why Is There A Possibility of A
Partnership Later?
If my business is unsuccessful, I will
consider taking on a partner to gain a
larger spectrum of ideas.
If the company needs financial support,
a partnership would disperse the
financial burden.
What does Sole Proprietorship for
The Granite State Inn and
Restaurant Mean?
Personal Liability: Fully covered personal liability insurance to protect all
of my personal assets
Sharing the profits: I have complete ownership and control of The Granite
State Inn and Restaurant. I make the final decision on all business
opportunities and keep all of the profits
Taxes on the Income: Personal Tax Rate (Lowest Tax Rate)
Sharing of Ideas: I will be the sole contributor of all ideas of the business. I
will take classes in marketing, finance, management, and accounting.
Dissolution of the business: After 5 years if my business is not successful,
I will consider taking on a partner. If something happens to me, I would
give the business to my husband.
Raising Capital for future expansion: After running my business for about
10 years successfully, I will consider taking some of my profits and invest
them back into the business for expansions, additions, upgrades, and
refurbishments.
Ownership: Sarah Santiago
What Type of Business Is The
Granite State Inn and Restaurant?

Service Retail Business.
Who Is The Target Customer?
Couples looking for a romantic weekend.
Potential customers can be of any social
status; however, due to room rates, the
customer will probably be middle class to
upper middle class.
The Granite State Inn is surrounded by a
romantic atmosphere it is aiming to bring in
adults of both genders
What Needs or Wants Will The
Granite State Inn Fulfill?
The Granite State Inn will be able to
offer rooms to anyone who may be
visiting the area and needs a room.
The Granite State Inn will be able to
provide a friendly, romantic, and clean
environment to any guest who may
want it.
What Needs or Wants Will The
Granite State Restaurant Fulfill?
The Granite State Restaurant will be
able to offer meals to anyone who is
staying in the Inn or anyone from the
general public.
The Granite State Restaurant will be
able to provide an array of tasty meals
to any diner.
Market Research Results
Potential guests wanted prices ranging from $150- $250.
Potential Guest would rather stay at a B&B instead of an inn,
hotel, or motel.
Most potential guests would not travel during the holidays.
Most potential guests would like an antique dcor paired with a
romantic atmosphere.
Potential diners would like to dine in a casual atmosphere inside
of the establishment they are staying at.
Potential diners would be most likely to pay $15- $20 per
person.
When searching for vacation ideas, most people look on travel
websites over the internet.
Reasons for Travel
Vacation Family
Top Travel Spots
Northwest Mountain Region Western Pacific Region
Southwest Region Southern Region
Centeral Region Great Lakes Region
Eastern Region New England Region
Survey Results
Where to stay?
Hotel Motel Inn B&B
Prices
$50-$100 $100-$150
$150-$200 $200-$250
Survey Results
Looking for Holiday Deals?
Yes No
Holiday Travel
Yes No
Survey Results
Atmosphere
Family Friendly Romantic Business No Answer
Decor
Antique/ Victorian Modern
Lodge Style No preferance
No Answer
Survey Results
Where to dine?
Outside Inside Both
Dining Cost
$5-$10 $10-$15 $15-$20 $20-$25+
Food Preference
Home-Style Elegant
Casual No answer
Survey Results
Travel Resources
Search Engines Travel Websites Travel Agency
AAA Books Friends Research
Advertisement Methods
Newspaper ad Magazine Article
Flier Internet
Survey Results
Influence of Market Research
on Prior Business Plan
The Granite State Inn will offer guests a
romantic environment with antique
dcor.
Rooms will be priced from $150-$300.
The Granite State Inn will offer holiday
and lengthy stay deals.
Diners will have many food options
priced around $15 per person.
Sales Presentation
Looking for a place to stay for a romantic
weekend? Do you look for friendly service, cozy
rooms, and great meals? Would you like to stay
in a place that offers the best of every season?
The Granite State Inn and Restaurant is the
perfect place to go for a New England vacation!
Business Card
Sarah Santiago 90
Hearth Stone Lane Wilton, NH
01562 Phone: (603)
654-6091 Fax: (603) 654-6092
GraniteStInn@tds.net
90 Hearth Stone Lane
Wilton, NH 01562
Phone: (603) 654-6091
With friendly service, cozy rooms, and
great meals, The Granite State Inn and
Restaurant is the perfect place to go for
a New England vacation!
Rooms range from $150- $350
Advertisement
The Granite State Inn and
Restaurant Slogan:
How Will The Granite State Inn and
Restaurant Reach Its Potential
Customers?
Newspaper ads.
Magazine Articles.
Search Engines.
Travel Websites
Financial Statements
Economics of Presidential Room
Selling price per unit- $350.00
Cost of goods sold per unit-
Laundry: $ 10.00
Cleaning: $ 10.00
Soaps: $ 5.00
Stationary: $ 2.00
Total: $ 27.00
25% overhead: $ 6.75
Total: $ 33.75

Gross Profit per Unit: $316.25
Economics of Executive Rooms
Laundry: $ 10.00
Cleaning: $ 10.00
Soaps: $ 5.00
Stationary: $ 2.00
Total: $ 27.00
Total: $ 33.75

Economics of Regular Rooms
Laundry: $ 10.00
Cleaning: $ 10.00
Soaps: $ 5.00
Stationary: $ 2.00
Total: $ 27.00
Total: $ 33.75

Economics of The Granite State
Restaurant
Lunch
Selling price per unit- $ 30.00
Cost of goods sold per unit- $ 10.00
Total: $ 12.50

Gross Profit per Unit: $ 17.50

Breakfast
Total: $ 6.25

Gross Profit per Unit: $ 8.75

Dinner
Total: $ 18.75


Start-up Costs
Start-up Expenses
Estimated
costs
Where will I buy these? + info Items
Advertising $1,000
call paper and magzines to see if they will write
an article+ yellow pages
Yellow Pages and News Papers
Starting Inventory $1,000 Food from local vendors Food for Resaurant
Building construction $750,000 use family help and family discounts Lumber, electric, plubing, etc.
Cash $500 Bank
Decorating $30,000
Misc. Places including antique stores, pottery
barn, dept. stores, etc. Lowes, Home Depot
Linens, Pictures, rugs, furniture,
etc.
Deposits $850 Misc. Electric, Phone, Water, Etc.
Fixtures and equipment $30,000 Walmart, lighting places, sears, etc.
Kitchen supplies, smoke
detectors, sprinklers lights, etc.
Insurance $20,000 The Hartford
Licenses, permits, and fees $1,000 Misc.
Computers $3,000 Dell 1 or 2 computers
Services $300 Misc. Lawyer, accountant, trash, etc.
Signs $1,000 Barlo Signs Entrance signs
Supplies $2,500 Staples, wholesalers Paper, cleaning, office supplies
Unanticipated expenses $25,000
Total Start-up Costs $866,150
Start- Up Capital Requirements
Sources of Financing
Personal
savings
$50,000
Loan $800,000
Relatives $5,000
Friends $5,000
Grant $10,000
Total: $870,000
Maximum
Interest
Rate:
10%
Yearly Income Statement
Revenue Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Totals
Room Rate $2,250 $3,150 $6,000 $7,200 $12,750 $18,000 $18,000 $12,750 $12,750 $9,000 $6,750 $6,750 $115,350
Breakfast $7,905 $7,905 $8,835 $8,835 $9,300 $9,300 $9,300 $9,300 $9,300 $8,835 $7,905 $7,905 $104,625
Lunch $13,950 $13,950 $14,880 $14,880 $16,740 $16,740 $16,740 $16,740 $14,880 $13,950 $13,950 $13,950 $181,350
Dinner $32,550 $32,550 $32,550 $32,550 $32,550 $32,550 $32,550 $32,550 $32,550 $32,550 $32,550 $32,550 $390,600
Total Monthly Revenue $56,655 $57,555 $62,265 $63,465 $71,340 $76,590 $76,590 $71,340 $69,480 $64,335 $61,155 $61,155 $791,925
Cost of Goods Sold
Room Rate $75 $105 $200 $240 $450 $675 $675 $450 $450 $300 $225 $225 $4,070
Breakfast $2,635 $2,635 $2,945 $2,945 $3,100 $3,100 $3,100 $3,100 $3,100 $2,945 $2,635 $2,635 $34,875
Lunch $4,650 $4,650 $4,960 $4,960 $5,580 $5,580 $5,580 $5,580 $4,960 $4,650 $4,650 $4,650 $60,450
Dinner $13,950 $13,950 $13,950 $13,950 $13,950 $13,950 $13,950 $13,950 $13,950 $13,950 $13,950 $13,950 $167,400
Total Monthly Costs $21,310 $21,340 $22,055 $22,095 $23,080 $23,305 $23,305 $23,080 $22,460 $21,845 $21,460 $21,460 $266,795
Gross Profits $35,345 $36,215 $40,210 $41,370 $48,260 $53,285 $53,285 $48,260 $47,020 $42,490 $39,695 $39,695 $525,130
Operating Costs
Fixed:
Salaries $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $60,000
Insurance $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $30,000
Interest & Payment on Loan $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $240,000
Total Fixed Costs $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $330,000
Variable:
Utilities $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $30,000
Advertising $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $6,000
Total Variable Costs $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $36,000
Total Monthly USAIR $30,500 $30,500 $30,500 $30,500 $30,500 $30,500 $30,500 $30,500 $30,500 $30,500 $30,500 $30,500 $366,000
Profit Before Taxes $4,845 $5,715 $9,710 $10,870 $17,760 $22,785 $22,785 $17,760 $16,520 $11,990 $9,195 $9,195 $159,130
Taxes $1,211 $1,429 $2,428 $2,718 $4,440 $5,696 $5,696 $4,440 $4,130 $2,998 $2,299 $2,299 $39,783
Net Profit $3,634 $4,286 $7,283 $8,153 $13,320 $17,089 $17,089 $13,320 $12,390 $8,993 $6,896 $6,896 $119,348
For The First Year of Business

Formula: ROI= $119,348 - $866,150
(100) $866,150

ROI= -86%

Return On Investment
Computer, Telephone, Fax
Gateway Computer: To Keep Good Records
Telephone: To receive and cancel
reservations
Homepage
Hosted By Yahoo: A form of advertisement;
so guests can view rooms and options for
their trip. The home page will also allow
guests to make reservations
Accounting Software
Quickbooks Pro 2005: Great for keeping
financial records.
E-mail
TDSmail: To inform guests of confirmations,
deals, cancellations, local weather, etc.
Technology
Future Additions
More rooms
More dining area
Pool
Event planning services
Conference Room
How to Keep The Granite State Inn
and Restaurants Success:
Maintain Cleanliness
Keep staff friendly and happy
Keep guests happy
Offer deals
Continuously present something
new and exciting to keep customers
interested
How to Tell If The Granite State Inn
and Restaurant Are Successful:
Returning Customers
Good Reviews from Critics
Smiling Customers!
Thank you for your time. If
you have any questions
please feel free to call
1- 603- 654- GSIR.

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