PRESENTER:FOUSIYA A

Introduction
INDUSTRY PROFILE
COMPANY PROFILE
STRATEGIC INTENT
PRODUCT PROFILE
DEPARTMENTAL PROFILE
FINDINGS,SUGGESTIONS

OBJECTIVES OF THE STUDY
To study the functions of various departments of the
company.
To understand the process flow in each department.
To understand the hierarchical structure of various
departments.
To conduct the SWOT Analysis of the organization.
To have an exposure to the working environment.

METHODOLOGY
Descriptive Research Design


METHOD OF DATA COLLECTION
Primary Data
Direct Observation of Plant
Employees

Secondary Data
Company Annual Report
Company Record
Company Website.

LIMITATIONS OF THE STUDY

Difficulty in meeting the officials because of their busy
schedule
Management did not disclose the confidential data.
An intense study was not possible due to short span of
time of work.

INDUSTRY PROFILE
India is considered to be the fifth largest producer of
Aluminum in the world. It accounts to around 5% of
the total deposits and produces about 0.8 million tons
of aluminum.
In India, CUMI is one of the leading players in
aluminum oxide grains. Apart from CUMI, Grind well
Norton, Orient and SNAM Abrasives are the others.
Imports from China are also a major source of electro
minerals for the India Market.
Aluminum oxide industry is one of the major
Industries in India. Aluminium is the most widely
used oxide ceramic material. Its applications are
widespread, and include spark plugs, tap washers,
electronic sub stares, grinding media, abrasion
resistant tiles, cutting tools, bio-ceramics and
laboratory ware and wear parts etc.

It is estimated that if the countrys aluminum
consumption rate maintains, itd be having the
reserves for over 350 years.
Carborundum Universal Ltd is a largest high alumina
ceramic manufacturing company in India. They
pioneered the manufacture of coated and bonded
abrasives in India, besides super refractories, electro
minerals, industrial ceramics and ceramic fibres.
The company's major customers include bearing,
automobile and auto ancillary, alloy steel, foundry and
forging, fabrication and general engineering
industries.

COMPANY PROFILE
Carborundum Universal, also known as Carborundum
Universal Ltd (CUMI) is an India-based coated and
bonded abrasive manufacturing company.
Carborundum Universal was established in 1954 as a
joint venture between the MURUGAPPA Group, India,
the Carborundum Co.., USA and the Universal
Grinding Wheel Co Ltd, U.K.
Carborundum Universal Ltd is a largest high alumina
ceramic manufacturing company in India. They are an
industrial ceramic material-based products and service
provider, with operations spread across three business
segments namely Abrasives, Ceramics and Electro
minerals.



Team / Manpower

Mr. M.M. Murugappan -- Chairman

Mr. Subhodh Kumar Bharaga--Non Executive Director

Mr. T L Palani Kumar--Non Executive Director

Mr. Sridhar Ganesh--Non Executive Director

Mr. Shobhan Thakore --Non Executive Director

Mr. M Lakshminarayan- -Non Executive Director

Mr. Sanjay Jayavarthanavelu--Non Executive
Director

Mr. K Srinivasan--Managing Director

P. R.Ravi. President Industrial Ceramics

V. Ramesh- -President - Abrasives & Chief
Financial Officer



STRATEGIC INTENT

VISION
we will be admired technical ceramic
company driven by innovation continuously
enhancing stakeholder wealth.
MISSION
we will steadily improve EMD s profitability
and grow aggressively in new products and micro
grits.

PRODUCT PROFILE
Abrasives & Allied Products
The EDAPALLY UNIT
Polymer Resin,
Backing Cloth,
Electricity
Black & Green Silicon
Carbide
Brown & White
Aluminium Oxide
Electro minerals & Ceramics

Raw Bauxite
Edapally, India
Raw Petrolium
Coke, Silica
Sand
PRODUCTS
Black Green Silicon
Carbide
White Aluminium
Oxide
Brown Aluminium
Oxide
REFRACTORIES
CERAMICS AND VALUE ADDED PRODUCTS
ANTI-CORROSION PRODUCTS

ELECTRO MINERALS DIVISION

EDAPALLY UNIT
In 1962 November 29,Sri V.V.Giri,Governor of Kerala laid
the foundation stone of Carborundum Universal Ltd,
Edapally. The work started and supported with the
technological collaboration of Carborundum Company
USA & Universal Grinding wheel Company UK.
Production started in 1995 with a few number of staff and
workers and average production was 65 tones per month.
During 1966-67,850 tonnes was the production. After that,
the company gained strength from the committed efforts of
staff and workers. Now the production is around 1800
tonnes per month.
The momentum gained in the production enhanced
the company to export its products. CUMI, Edapally
bagged the prestigious Commendation award for the
energy conservation from Kerala govt. for the year
1997-98,in the major industries category.
The company started exporting and as a result when
demand rose starting plant 2 at Edappally unit in the
year 1994 did expansion. The plant has modern
machines and operations carried out computerized
manner. The capacity of plant 2 is 850 tons per month.

Products manufactured at CUMI,
Edapally


Brown Fused Alumina(Cumite B)



White Fused Alumina(Cumite W)

PLANTS

CUMI Edapally has 2 plants:
Plant 1
Plant 2
PLANT-1
Brown Fused Alumina is the main product from Plant
1.It is used for grinding metals of high tensile strength.
PLANT-2
. Main product of unit is White Fused
Alumina(WFA).The company has a furnace which is
Tiling Furnace, first plant in India having Tiling
furnace for producing White Alumina. White Fused
Alumina(WFA) is made from Calcined Alumina and is
a friable product.

DEPARTMENTAL PROFILE

HR DEPARTMENT
PRODUCTION
MARKETING
MAINTENANCE
COMMERCIAL
QUALITY
SHIPPING
SYSTEM
R & D
PROJECT
HUMAN RESOURCE DEPARTMENT

HR strategy is carefully linked to the vision, mission
and overall business strategy of the company. In
CUMI, the HR department is responsible for putting
together the HR plan based on corporate plan. It is
responsible for recruitment, selection of employees,
transfers, payroll processing, canteen and legal
proceedings.

HR Values

Concern for People
Integrity
Customer Orientation
Continuous Improvement
Executive Excellence

HR Functions

Recruitment & Selection
Preparing Appointment letters
Arranging training and development programs for the
employees
Keeping all statutory obligations.
Collecting data from all other factories to enable them
prepare details for long term negotiation.
Informing the concerned department about the
change of factory rules & other related acts.
Maintaining strict discipline

Selection Process
Aptitude Test
Group Discussion
Personal Interview
Medical Check-Up
Final Interview


Induction
Training and Development(skill matrix)
Training for MANAGEMENT STAFF
Advanced TQM Orientation
Negotiation Skill
Outbound Training
SHE Program
Manager Development Program


Training for Non-Management Staff
Behavioral Training
Skill Improvement Training
Multi-Skilling
Process Orientation
Energy Management Conservation
TQM Orientation
Skill Matrix
The objective of the skill matrix is to have a scientific
analysis of skill level.
Performance Appraisal
The methods used in CUMI are supervisory rating
and self-rating. Performance Appraisal for the
managers is called Policy Deployment.


Compensation
CUMI believes that compensation should be based on
the individual performance is classified through a
quantifiable/objective measure. The performance
rating will be :
Exception Contribution
Significant Contribution
Good Contribution
Not meeting the requirements
Not Suitable

Workers Participation in Management
Grievance Handling
Company Policy
Welfare Benefits:
Welfare Fund
Advances
Safety Shoes
Leave:
Privilege Leave.
Casual Leave
Tour Subsidy
Wages and Allowances
Dearness Allowances
Night Shift Allowances
Attendance Bonus
Hospitalisation Schemes
Conveyance Allowance
Educational Allowance

Shift Working: The company works in 3 shifts-
12 AM - 8 AM(Shift A)
8 AM - 4 PM(Shift B)
4 PM - 12 AM(Shift C)
9 AM - 5 PM(General Shift)

Pension: CUMI gives pensions to their retired
employees amount will be based on the services of
employees.
Incentives
Maintenance Department
Main Functions of Maintenance Department:
Repairing works
Cleaning works
Oiling the Machines
Maintenance according to the needs

Marketing Department
The main responsibilities of this department are the
following:
Retaining the regular customers
Identifying new needs arising in the market
Market Expansions
Payment follow-up
Main Customers:
The main customer industries of the CUMI are:
Automobile Industry
General metal cutting Industry
Polishing of metal surfaces
Marine Paints etc

Branding
:
CUMI made its brand well known in the industry
through continuous hard work and determination.
This was possible because of the following reasons:
Consistent high quality and reliability
Fair pricing practices and transparency
Relationship Management
Customised product variants

In the export market, the company focuses on South-
east Asia, Middle East, Canada, Australia and North
America.


Quality Department
Quality Policy of CUMI:
The quality policy of CUMI is:
We shall proactively meet customer expectation by
providing quality products and services.

CUMI follow the Total Quality Management (TQM)
system for sustaining and improving the quality of the
products. The TQM values followed by the company are:
Excellence in all aspects of business
Total Involvement
Emphasis on Leadership
Internal customer support
Continuous improvement
Improving quality of life of the employee and society.
On time delivery

Better process control
Reduce the time and cost
To record the details of HR
Integrated Financial Information

CUMI maintain their TQM through the 5 S which are
SEIRI, SEITON, SEIKESTSU, SEISCO, and SHITSUKE.
SEIRI (Sorting):It is sorting between wanted and
unwanted things in selected area, region and domain.
SEITON (Systematic): It means a place for everything
and everything in its place, like the use of labels, color
codes for easy identification, planning storage with
accessibility and so on.

SEISCO (Shiny): It deals with the job of thoroughly
cleaning the work place. The godowns, scrap yards,
supply lines are inspected and cleaned.
SHITSUKE (Self-discipline): According to these
actions plans are developed for maintaining the set
standards and self audits are conducted.

SYSTEM DEPARTMENT
Each department is interconnected with the help of
ERP(Enterprise Resource Planning)system,
Ramco Virtual Works, a Chennai based software
company provides ERP solution.
The company uses ERP because it provides:
Integrated market information
Better handling of raw materials

FINDINGS

CUMIs main source of fund is from the corporate
office (Chennai) .Issuing of share and short-term
loans from the companys consortium of banks like
State Bank of India, HDFC Bank are the other
source of funds.
CUMI takes suggestions from employees mainly
relating to the cost reduction. The better suggestions
will be considered by the management and rewarded
properly.

The Performance Appraisal methods used in CUMI
are supervisory rating and self-rating.
The CUMI has been following the KAIZEN Japanese
scheme for continuous improvement in all activities
of the business. This scheme means that the quality of
the products and services is determined by its uses,
efficiency, and value for the money and comparison
with other products.

SUGGESTIONS
Redressal of day-to-day grievances can motivate
employees to be more effective. Grievances should be
settled reasonably, swiftly and transparently.
CUMI should concentrate on promotional activities
of both national and international market to
capture the potential customers. It helps to build
reputation and fame to the company.
CUMI can come up with ways to reduce the
production cost, keeping in mind to make the
product economical enough to compare in the market.

CUMI should suppor and engage in activities that
aim to improve the organisations contribution to
society

2010-11 was a year of excellent all round performance
for Carborundum Universal Limited (CUMI) across
the world. The company, its subsidiaries, joint ventures
and associates turned in a record performance in the
wake of improving economic conditions worldwide,
more particularly in India, South East Asia, Russia and
to an extent in Australia and South Africa.

GOOD LUCK