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ORGANIZATIONAL BEHAVIOR

S T E P H E N P. R O B B I N S
E L E V E N T H E D I T I O N
W W W . P R E N H A L L . C O M / R O B B I N S

2005 Prentice Hall Inc.
All rights reserved.
PowerPoint Presentation
by Charlie Cook
Chapter 6
Motivation
Concepts
TWELFTH EDITION
2005 Prentice Hall Inc. All rights reserved. 61
Defining Motivation
Key Elements
1. Intensity: how hard a person tries
2. Direction: toward beneficial goal
3. Persistence: how long a person tries
Motivation
The processes that account for an individuals
intensity, direction, and persistence of effort toward
attaining a goal.
2005 Prentice Hall Inc. All rights reserved. 62
Hierarchy of Needs Theory (Maslow)
Hierarchy of Needs Theory
There is a hierarchy of five
needsphysiological, safety,
social, esteem, and self-
actualization; as each need is
substantially satisfied, the next
need becomes dominant.
Self-Actualization
The drive to become what one is capable of becoming.
2005 Prentice Hall Inc. All rights reserved. 63
Maslows Hierarchy of Needs
Lower-Order Needs
Needs that are satisfied
externally; physiological
and safety needs.
Higher-Order Needs
Needs that are satisfied
internally; social, esteem,
and self-actualization
needs.
E X H I B I T 61 Source: Motivation and Personality , 2nd ed,, by A.H. Maslow, 1970.
Reprinted by permission of Prentice Hall, Inc., Upper Saddle River, NJ.
2005 Prentice Hall Inc. All rights reserved. 64
Assumptions of Maslows Hierarchy
Movement up the Pyramid
Individuals cannot move to the next higher level until
all needs at the current (lower) level are satisfied.
Maslow Application:
A homeless person
will not be motivated to
meditate!

Individuals therefore
must move up the
hierarchy in order.
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Theory X and Theory Y (Douglas McGregor)
Theory X
Assumes that employees dislike
work, lack ambition, avoid
responsibility, and must be
directed and coerced to perform.
Theory Y
Assumes that employees like
work, seek responsibility, are
capable of making decisions,
and exercise self-direction and
self-control when committed to
a goal.
2005 Prentice Hall Inc. All rights reserved. 66
Theory X
Managers See Workers As
Disliking Work
Avoiding Responsibility
Having Little Ambition

Theory Y
Managers See Workers As

Enjoying Work
Accepting Responsibility
Self-Directed
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Two-Factor Theory (Frederick Herzberg)
Two-Factor (Motivation-Hygiene) Theory
Intrinsic factors are related to job satisfaction,
while extrinsic factors are associated with
dissatisfaction.
Hygiene Factors
Factorssuch as company policy
and administration, supervision,
and salarythat, when adequate
in a job, placate workers. When
factors are adequate, people will
not be dissatisfied.
2005 Prentice Hall Inc. All rights reserved. 68
Two-Factor Theory (Frederick Herzberg)
Bottom Line: Satisfaction and Dissatisfaction are
not Opposite Ends of the Same Thing!
Separate constructs
Hygiene Factors---
Extrinsic & Related to
Dissatisfaction

Motivation Factors---
Intrinsic and Related to
Satisfaction
Hygiene
Factors:
Salary
Work
Conditions
Company
Policies
Motivators:
Achievement
Responsibility
Growth
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ERG Theory (Clayton Alderfer)
Core Needs
Existence: provision of
basic material
requirements.
Relatedness: desire for
relationships.
Growth: desire for
personal development.
Concepts:
More than one need can
be operative at the same
time.
If a higher-level need
cannot be fulfilled, the
desire to satisfy a lower-
level need increases.
ERG Theory
There are three groups of core needs: existence,
relatedness, and growth.
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David McClellands Theory of Needs
nAch
nPow
nAff
Need for Achievement
The drive to excel, to achieve
in relation to a set of
standards, to strive to
succeed.
Need for Affiliation
The desire for friendly
and close personal
relationships.
Need for Power
The need to make others
behave in a way that they
would not have behaved
otherwise.
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Matching High Achievers and Jobs
E X H I B I T 64
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Cognitive Evaluation Theory
Cognitive Evaluation Theory
Providing an extrinsic reward for behavior that
had been previously only intrinsically rewarding
tends to decrease the overall level of motivation.
The theory may only be relevant to
jobs that are neither extremely
dull nor extremely interesting.

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Goal-Setting Theory (Edwin Locke)
Goal-Setting Theory
The theory that specific and difficult goals, with
feedback, lead to higher performance.
Self-Efficacy
The individuals belief that he or
she is capable of performing a task.
Factors influencing the goals
performance relationship:
Goal commitment, adequate self-
efficacy, task characteristics, and
national culture.
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What is MBO?
Key Elements
1. Goal specificity
2. Participative decision making
3. An explicit time period
4. Performance feedback
Management by Objectives (MBO)
A program that encompasses specific goals,
participatively set, for an explicit time period,
with feedback on goal progress.
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Cascading of Objectives
E X H I B I T 71
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Linking MBO and Goal-Setting Theory
MBO Goal-Setting Theory
Goal Specificity Yes Yes
Goal Difficulty Yes Yes
Feedback Yes Yes
Participation Yes No
(qualified)
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Why MBOs Fail
Unrealistic expectations about MBO results
Lack of commitment by top management
Failure to allocate reward properly
Cultural incompatibilities
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Why MBOs Fail
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Reinforcement Theory
Assumptions:

Behavior is environmentally caused.

Behavior can be modified (reinforced) by
providing (controlling) consequences.

Reinforced behavior tends to be repeated.
Argues that behavior is a function of its
consequences.
2005 Prentice Hall Inc. All rights reserved. 620
Equity Theory
Referent
Comparisons:
Self-inside
Self-outside
Other-inside
Other-outside
Equity Theory
Individuals compare their job inputs and outcomes
with those of others and then respond to eliminate
any inequities.
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Equity Theory (contd)
E X H I B I T 67
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Equity Theory (contd)
Distributive Justice
Perceived fairness of the
amount and allocation of
rewards among individuals.
Procedural Justice
The perceived fairness of
the process to determine
the distribution of
rewards.
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Justice and Equity Theory
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Expectancy Theory
Expectancy Theory (Victor Vroom)
The strength of a tendency to act in a certain way
depends on the strength of an expectation that the
act will be followed by a given outcome and on the
attractiveness of that outcome to the individual.
E X H I B I T 68
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Expectancy Theory Relationships
EffortPerformance Relationship
The probability that exerting a given amount of effort
will lead to performance.
PerformanceReward Relationship
The belief that performing at a particular level will lead
to the attainment of a desired outcome.
RewardsPersonal Goals Relationship
The degree to which organizational rewards satisfy an
individuals goals or needs and the attractiveness of
potential rewards for the individual.

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