Obiee Sent

Creating a Single
Enterprise View of Your

Organization Through BI
Regardless of Data Source
Rob Tenhundfeld
Business Intelligence Solution Specialist

Lets start with a (not so)
simple question.
How is my new brand doing?

More specifically, How much have I sold,
how is it impacting my support operations
and what percentage of my total revenue is
it generating?
BI Challenges Today
Siloed
Fragmented
Inconsistent
Report-centric
Restricted
Unintuitive
Hasnt the promise of BI
been there for the past
decade?
Pervasive use
Analysts
Real-time, predictive data Historical data
Insight-driven business
process optimization
Reporting results

To: From:
Unified infrastructure &
prebuilt analytic solutions
Analytic tools
The Evolving Role of BI
Unified, enterprise view Fragmented view
Separate BI, CPM Integrated Performance Mgmt
Oracle Business Intelligence
Comprehensive, Integrated, Best-of-Breed BI Solutions
Oracle
BI Suite
Oracle
BI Applications
Oracle
Data Warehousing
Enterprise-wide, Industry-Specific
Analytic Applications
Best-of-Breed, Next Generation BI
platform
Complete data warehousing
solution
Oracle is the Worldwide Leader
in Business Analytics
#1 in Analytic Applications
- IDC
One of the most comprehensive and
innovative BI platforms
Leaders Quadrant- Gartner
#1 in DW Tools
- IDC
Oracle
BI Suite
Oracle
BI Applications
Oracle
Data Warehousing
Sources: IDC and Gartner
Oracles Answer To Silo BI:
Oracle BI Enterprise Edition
Oracle BI Suite Enterprise Edition
Foundation for BI in Fusion
Based on technology from Siebel, Hyperion and Oracle
Siebel was fastest growing BI vendor, averaging 50%+ annual
growth over the last 5 years

Comprehensive, next-generation BI platform
Pervasive intelligence for all users
Integrated and Hot-Pluggable architecture

With the acquisition of Siebel, Oracle find themselves as the owners of
one of the most exciting BI solutions available at present.
Bloor Research
OLTP & ODS
Systems
Data
Warehouse
Data Mart
SAP, Oracle
PeopleSoft, Siebel,
Custom Apps
Files
Excel
XML
Business
Process
Oracle BI Server
Common Enterprise Information Model
Reporting
&
Publishing
Ad hoc
Analysis
Proactive
Detection
and Alerts
Microsoft
Office

Interactive
Dashboards
Advantages:
Consolidate and
standardize BI tools
Unified BI metadata
and infrastructure
Seamless BI user
experience
Primary BI EE End User Options
Complete Range of Insight Delivery Capabilities
Oracle
Delivers
Guided experience leads user from insight to action
Intuitive and interactive dashboards/scorecards
Personalized, function-specific and role-based
Oracle
Interactive
Dashboards
Oracle
Answers
Ad-hoc data exploration
True business user self sufficiency
Create, modify and author analysis, pivots and
dashboards
Dynamic problem/opportunity detection and
notification
Automated analytic workflows and processes
Tailored delivery for wide range of mobile
devices
Oracle
Reporting &
Publishing
Schedule & distribute enterprise-class reports
Sophisticate pixel-perfect report layout
controls
Powerful Insight Across Data Sources
Simplify analysis of distributed data
Point and click access to
information spanning multiple
physical sources
Users interact with simplified model
Shielded from complex physical data

Complete and timely information
Real-time and historical data

Enables high value cross-
departmental analysis
Show me sales through
today for my highest value
customers. Assure sufficient
inventory to fulfill orders.
Data
Warehouse
ODS /
Operational
Historical
Sales (through
yesterday)
Todays
Sales
Inventory
System
Current
Inventory
Oracle BI Server
Intelligent Request Generation
OBIEE Multi-Source
BI
Web Server
(IIS, Tomcat, Websphere, iPlanet)
Oracle BI Server
Externalized
Authentication
Oracle BI EE Architecture

Data Source Adapters
Navigator

Logical Request Generation
Aggregate
Navigator
Fragmentation
Optimization
Multi-Pass /
Sub-Request Logic
Optimized Query Rewrites
Session Management
M
e
t
a
d
a
t
a

I
n
t
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r
c
h
a
n
g
e

Logical SQL ODBC/JDBC (Logical Business Model)
Cache
Services
LDAP
DB Authentication
Custom Authenticator
Oracle BI Administration
Analytical and Operational Data Sources
Metadata Documentation Services
Metadata Management Services
Multi-User Development Services
Server Management Services
ODBC over TCP/IP (SSL)
S
y
s
t
e
m

/

P
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r
f

M
o
n
i
t
o
r
i
n
g

Oracle BI
Cluster Controller
ODBC, CLI, OCI, XML, MDX
Oracle BI Web
SOAP Web Services, XML and URL Interface
Cache Services (Web) & Connection Mngmt
XML
Framework
Web
Catalog
Service
User Profiling, Security and Session Mngmt
Oracle Interactive
Dashboards
Oracle Answers
Load Balancer
S
e
c
u
r
i
t
y

S
e
r
v
i
c
e
s

Q
u
e
r
y

G
o
v
e
r
n
.

Oracle Delivers Server
Scheduling/Event Services
Agent Execution Logic
Device Adaptive Content
TCP/IP
(SSL)

Javascript
for Usability & Interactivity
Web Browser
XML, HTML,
XLS, PDF, TXT
over
HTTP/HTTPS
External Applications and Portals
HTML, SOAP
over
HTTP/HTTPS
Execution Engine
SAW Bridge (J2EE/ISAPI)
TCP/IP (SSL)
Web Server
Oracle BI Server
Externalized
Authentication
Navigator

Aggregate
Navigator
Fragmentation
Optimization
Multi-Pass /
Sub-Request Logic
Session Management
M
e
t
a
d
a
t
a

I
n
t
e
r
c
h
a
n
g
e

Cache
Services
LDAP
DB Authentication
S
y
s
t
e
m

/

P
e
r
f

M
o
n
i
t
o
r
i
n
g

Oracle BI
Cluster Controller
Oracle BI Web
XML
Framework
Web
Catalog
Service
Oracle Interactive
Dashboards
Oracle Answers
Load Balancer
S
e
c
u
r
i
t
y

S
e
r
v
i
c
e
s

Q
u
e
r
y

G
o
v
e
r
n
m
e
n
t

TCP/IP
(SSL)

Javascript
Web Browser
XML, HTML,
XLS, PDF, TXT
over
HTTP/HTTPS
HTML, SOAP
over
HTTP/HTTPS
Execution Engine
TCP/IP (SSL)

Enterprise Business Model Administration
Physical Layer Intelligent
Request Generation
Reads in system catalog

Multiple sources

Optimized SQL generation

Regardless of Schema

Function ship to appropriate data
sources/Compensation
DB2
Supply
Chain
DM
Teradata
OLAP
Oracle
ERP.
XML Data
Source
SQL Server
Acxiom
Siebel
Operational
Business Model Layer
Calculation Engine

Physical complexity converted to
logical subject areas

Drill-Paths

Complex/Derived Measures
(Level-based, time series,
dimension-specific, nested)

Aggregate/Fragment Aware
Presentation Layer

Role-based, in context, personalized
presentation Oracle Answers
Web Server
Oracle BI Server
Externalized
Authentication

Navigator

Aggregate
Navigator
Fragmentation
Optimization
Multi-Pass /
Sub-Request Logic
Session Management
M
e
t
a
d
a
t
a

I
n
t
e
r
c
h
a
n
g
e

Cache
Services
LDAP
DB Authentication
S
y
s
t
e
m

/

P
e
r
f

M
o
n
i
t
o
r
i
n
g

Oracle BI
Cluster Controller
Oracle BI Web
XML
Framework
Web
Catalog
Service
Oracle Interactive
Dashboards
Oracle Answers
Load Balancer
S
e
c
u
r
i
t
y

S
e
r
v
i
c
e
s

Q
u
e
r
y

G
o
v
e
r
n
.

TCP/IP
(SSL)

Javascript
Web Browser
XML, HTML,
XLS, PDF, TXT
over
HTTP/HTTPS
HTML, SOAP
over
HTTP/HTTPS
Execution Engine
TCP/IP (SSL)
Oracle BI Server
Common Enterprise Information Model

Simplified Logical Model

The Oracle BI server presents as a
logically modeled database enabling the
Common Enterprise Information Model.

This provides powerful calculation,
computation and federation capabilities to
3
rd
party tools as well as our own.
A Day in the Life of a Query


A logical request comes in asking for

Brand,
Closed Revenue (GL)
Service Requests (Call Center)
Share of Revenue (Derivation)

Oracle BI Server Cache

The Server will check to see if this request
can be fulfilled via a prior request using
Server Cache.

This is an on-demand intelligent shareable
and secure cache that can support:
Subsets, Aggregations and Derivations

Navigator

If it is the request is cannot be fulfilled by
cache then the server will intelligently
process the request

Multi-Pass/Sub-Request Logic

Does this analysis require sophisticated
analysis such as an OLAP calculation?

[Revenue Share]

The Server will determine the best
possible way to provide this
calculation/computation

Fragmentation Optimization

Does this request span across partitions
or silos of data?

[Closed Revenue and Service Requests]

The server will determine based on the
request if it should navigate to both or only
one. It will automatically resolve fan traps.

Aggregate Navigator

Is there an aggregate that can better
satisfy this request versus hitting the
detail?

{Brand Summary Table}

The Server will apply approprate summary
redirection to provide the quickest
response.


What can be function-shipped down to the
database versus performed
/supplemented by the computation
capabilities of the Server.

The server will provide a consistent set of
functionality to the user regardless of
underlying datasource.
Oracle BI Server
Exploiting Native Database Functionality
select distinct D1.c2 as c1,
Rank() OVER ( ORDER BY D1.c1 DESC ) as c2
from
(select sum(T677."ActlExtnd") as c1,
T699."District" as c2
from
"d1_customer" T699,
"d1_orders" T677
where ( T677."repkey" = T699."SalesRep" )
group by T699."District") D1
order by 1
select D1.c2 as c1, D1.c1 as c4
from
(select sum(T1397."ActlExtnd") as c1,
T1384."District" as c2
from
"D1_customer" T1384,
"D1_orders" T1397
where ( T1384."repkey" = T1397."SalesRep" )
group by T1384."District" ) D1

[Rank Calculation Performed on Oracle BI Server
To Compensate for the Limitations of MS SQL Server]
Oracle BI Server
Optimized Native SQL Rewrites

Cache Services

The request once executed will now be
available to other users as a cache entry.
Oracle BI Server
System Services
System Services

Clustering:
Add stacks as needed in a share nothing
clustered environment.

Session Management and Governance:
Query throttling via connection pools and
authorization

Security Services:
Integration with OID, LDAP with
sophisticated data driven personalization
mechanisms.
D E M O N S T R A T I O N
Oracle BI Suite
Enterprise Edition
Drive Pervasive Intelligence
All Departments, Users, and Processes
Unsurpassed Usability Anywhere, Anytime
Rich, interactive Web interface
Guided analytics
Seamless user experience
Robust personalization
Simplified business model
Abstraction from physical sources
Complex calculations made easy
Dashboards, ad hoc, alerts, reports
Any device
Full mobile disconnected analytics
Integrated with business processes
Embedded analytics
Portal integration
Extranet
Pipeline
Analysis
Triangulated
Forecasting
Sales Team
Effectiveness
Up-sell /
Cross-sell
Discounting
Analysis
Lead
Conversion
Receivables /
Payables Analysis
Customer
Profitability
Product
Profitability
Regulatory
Compliance
Expense
Management
Cash Flow
Analysis
Churn
Propensity
Customer
Satisfaction
Resolution
Rates
Service Rep
Effectiveness
Service Cost
Analysis
Service
Trends
Campaign
Scorecard
Response
Rates
Product
Propensity
Loyalty and
Attrition
Market Basket
Analysis
Campaign ROI
Supplier
Performance
Inventory
Analysis
Procurement
Cycle Times
Inventory
Availability
Employee
Expenses
BOM Analysis
Employee
Productivity
Compensation
Analysis
Compliance
Reporting
Workforce
Profile
Turnover
Trends
Return on
Human Capital
Leverage Prebuilt Oracle BI Applications
Built in Best Practices Across Functions and Industries
Sales
Analytics
Financial
Analytics
Workforce
Analytics
Supply Chain
Analytics
Service &
Contact Center
Analytics
Marketing
Analytics
Travel
& Trans
Auto
Comms.
& Media
Complex
Mfg.
Consumer
Sector
Energy Financial
Services
High
Tech
Insurance
& Health
Life
Sciences
Public
Sector
Other Operational
& Analytic Sources
Prebuilt adapters:
DW Design
Changing the Economics of BI
Build from Scratch
with Traditional BI Tools
Oracle
BI Applications
Back-end
ETL and
Mapping
Define Metrics
& Dashboards
Training &
Roll-out
Prebuilt ETL Business Adapters for Siebel,
Oracle, PeopleSoft, SAP, others
Prebuilt DW design
Adaptable to your enterprise DW
Role-based dashboards and alerts
Thousands of pre-defined metrics
Weeks or months
Pre-built ETL
Tailoring
DW Design Mod
Specific Metrics
& Dashboards
Training & Rollout
Quarters or Years
Faster deployment
Lower TCO
Assured business value
With BI Suite EE you can:
1. Build custom BI apps
2. Buy Oracle BI Apps
3. Do a mix of both

Proven Rapid Time To Value
Deployed to 800 users in under 90 days
Analytics for sales-oriented contact center
Live in 120 days
Sales Analytics
4 months from decision to live for 1200 users
Pharma Analytics
Live in 100 days, 6500 users
Sales and Marketing Analytics
Having had experience of Siebel Business Analytics,
I can vouch that it can be deployed as rapidly as they
claim...It is a product that really delivers.
Deployed to 3000+ users in 3 months
Sales Analytics
Maximize the Value of IT Investments
Hot Pluggable BI Adapts to Your Environment
XML
Excel
Flat Files
Multi-
Dimensional

SAP BW
Oracle
Microsoft
SQL
Server
Teradata IBM DB2 Essbase
Data
Warehouse
Data Marts
Oracle BI Server
MS Office
Leverage any Data Source
Optimized native SQL; Source-specific function shipping
Integrate with portals & apps
XML, SOAP API, JSR168 support
Access with other tools
Open SQL query interface
Other
BI Tools
Portals
Other
Applications
Leverage existing
security
Oracle, MSFT AD,
Sun iPlanet, Novell
Others
Scalable and Sustainable BI Process
Reduce IT backlog while increasing self-sufficiency
IT
Focus on data infrastructure, metadata
model, tuning performance, security
Build shared dashboards, alerts, workflow
processes for their user community
Business Analysts
& Operations
Business Users
Consume shared dashboards, reports, alerts
Easily build / modify their own analysis
Provide greater self-sufficiency at each level and enable each
member of the process to do what they do best
Summary of Key Benefits / Differentiators
1. Comprehensive, integrated BI suite
2. Enterprise information model & consistent metrics
3. Intelligence spanning multiple sources
4. Designed for broad, pervasive use
5. Library of prebuilt Oracle BI Applications
Provide lower TCO, faster deployment, more assured value
6. Hot Pluggable to maximize value of current systems
7. Scalable and flexible BI architecture
8. Pre-integrated Oracle stack lowers cost & complexity
9. Scalable and sustainable BI process

Aerospace & Defense
Commercial Banks
Pharmaceutical
Computer Office Equip
Diversified Financials
Railroad
Medical Products & Equip
Telecommunications
Securities
Network & Comms Equip
Life & Health Insurance
5 of the top 6
4 of the top 5
8 of the top 9
6 of the top 9
3 of the top 4
3 of the top 4
3 of the top 6
5 of the top 6
3 of the top 6
2 of the top 4
3 of the top 5
Industry Leaders Adopting
Oracle BI Enterprise Edition
OBIEE Features vs. 11g DB
OBIEE
Time and Value Based
Partitions for BI

Aggregate awareness
through defined views
in data sources

Single, secured logical
definition for BI usage

Oracle Database 11g
Time, Value, Interval Based
Partitioning for Enterprise

Transparent, highly scaled
aggregate awareness for
enterprise apps (OLAP)

Single, secured physical
definition of enterprise
OBIEE Provides Tools for the Roadmap to Best Practice BI/DW

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Creating a Single

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