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HARYANA An Example of

New vision in
Agriicultural Marketing,Planning
and Designing.

A Presentation by:
3 3
Haryana - A Profile
Sn Item At Present
Population (000000) 211.44
(2001 Census)
Census villages electrified (no.) All
Census villages with safe drinking water (no.) All
Villages connected with road (no.) All
Cultivable Area of Total Area( 44.02 Lakh
Area under assured irrigation over net area sown 82.3%
Literacy Rate 69%
Food grain production in Lakh MT 153.08
Haryana - Granary of India

Mainly grain producing state.
Basmati Rice is the pride production of the State.
86.3% land cultivatable, Cropping intensity 182.39%, 82.3% land stands irrigation
facility provided.
Haryana Stands 3
in Mushroom and fourth in flower production and 10
in Green
(food/ vegetable) production.
About Us
Marketing Board was constituted in August, 1969 with an aim to create a strong and
efficient marketing infrastructure by setting up modern markets for marketing Grain
and Greens.
The primary objective was/is to set up a marketing infrastructure for better regulation
of the purchase, sale, storage and processing of agricultural and Horticultural
We have set up 106 principal market yards, 180 Sub yards and 178 Purchase Centers in
the entire state leaving only 8 Km. distance from farm/field.
We are engaged in multifarious activities for farming community and rural
development such as constructing / modernizing agricultural/horticultural marketing
infrastructure, warehousing, cold storage, rural roads , rural stadiums, model villages
and especially a cool chain ripening chambers/sorting grading and Packing Facilities
throughout the state.

About Us - Contd..
We are setting up a International Horticulture Market in National Capital Region at
Gannaur (Distt. Sonepat) on the NH-I about 40 Km. from Delhi on a area of 500
acres with an estimated cost of Rs. 500 crore for which land stands almost acquired.
We are setting up Timber Market at Yamuna Nagar, Rohtak and Sonepat.
We are earning approx Rs. 400 crores per annum, which is likely to increase at the
pace of 20-30% annually.

Our Vision
Our vision to bring ample number of
opportunities and to set up efficient and
knowledge based marketing systems and services
to increase the net income in the agriculture
segment. Thus, building a prosperous, progressive
and proud farmer.
Our Mission
To set up efficient marketing services .
To develop post harvest management infrastructure with forward and backward
To integrate and professionalize delivery of agricultural services to arrange better
value for the farmer's produce.
To facilitate diversification of crops and to encourage for judicious and profitable use
of land.
To introduce knowledge and technology based solutions.
To develop quality control and standards in agriculture/Horticulture Sector.
To introduce processing for all types of Agriculture/Horticulture produce to add
value and to reduce post harvest losses (25% to 40%).
Physical Infrastructure - A broad view
Principal Market Yards: 106
Sub-Market Yards: 180
Purchase Centres: 178
Roads Constructed: 12,000 kms
(in order to provide proper access to
the Markets to the farmers)

Fruit & Vegetable Markets: 30
Fodder Markets: 25
Special Markets -Wool 1
Cotton Markets 33
Special Commodities Hubs 05
10 10
Horticulture Produce
Fruits Area
% of Fruit.
% of Fruit.
Mango 9009 23.54 69355 27.03 7.7
Guava 7237 18.91 48780 19.01 6.74
Citrus 11500 30.05 51395 20.03 4.47
Ber 3855 10.07 36829 14.36 9.55
Grapes 129 0.34 1356 0.53 10.51
Aonla 2489 6.5 10900 4.25 4.38
Chiku 898 2.35 5500 2.14 6.12
Others* 3156 8.25 32441 12.64 10.28
Totals 39132 100 256556 100 -
Includes Pear, Peach, Plum, Papaya & Banana etc.
Productivity against matured orchards.
Source Horticulture Department

Seeking to emerge as a major producer of fruit and vegetable.

Enduring to increase horticulture production by taking advantage of Good Canal
Network/rainfall/soil conditions and hardworking peasantry, Conducive environment.

Gearing up to Exploit export potential - proximity to Delhi - International Airport
6 Air Strips in the State

Total fruits, vegetables and other horticulture production in the state is around 41.72
lakh MT with an area coverage of 3.57 lakh Ha

Targets in Horticulture Sector.
* Source Horticulture Department
Horticulture .. contd
Main vegetable crops Potato, Onion, Tomato, Cauliflower, Carrots, cucurbits,
Mushroom, Leafy , Root Vegetables and Babycorn Main Fruits are Kinnow, Mango,
Guava, Ber, Aonla.

About 39,132 hectares land is under orchards like malta, Kinnow, mausami, ber
(Indian Jujube), Guava and Mangoes - Plantation in 12,000 Ha made during last 3 years.

About 3,57,000 Hectares of land is under Horticulture production which is around
5.5% of the total cultivable area in Haryana.

In country, the Haryanas share in Fruit & vegetable production is 3.5%
* Source Horticulture Department
1. To increase horticulture production and reduce perishability for post harvest
management and value addition.
2. To establish cool chain / ripening chambers/ grading & packing facilities.
3. To introduce Market intervention schemes to safe-guard the interest of farmers.
4. To form Co-operatives as a tool to negotiate the interest of farmers.
5. To develop Processing Plants & Marketing infrastructure in such a way that demand
and supply are fully met without any ups and downs .
6. Marketing intelligence to seminate price information with such a pattern that a national
grid of fruit and vegetables is formed.
7. To decongest market yards and reduce gluts and modernization thereof.
8. Waste disposal / waste management system through Vermi compost and Bio-Mass
power plants.
9. To Computerize all principal/Sub yards.
Thrust Areas

1. Contract Farming introduced in the state by amending the PAPM Act in aug,2007 Four Companies , Namely
have taken up the contract farming :-
1. M/S SKOL Brewaries Pvt.Ltd. : 2300 Acres.
2. HAFED, Panchkula. : 6000 Acres
3. United Brewaries Pvt. Ltd.Patiala.:10000 Acres
4. M/S Techno Agri. Sciences. : Nil (In Process)
2. Export Promotion Policy :- The Board has launched export promotion policy which seeks to provide technical
and financial assistance to the farmers for upgrading the quality of produce and to take up value addition
activities. It promotes formation of growers groups/ societies for this purposes. An Export Promotion Council
is also proposed to be created.
3. Farmers Marketing Assistance Scheme :- Scheme has been formulated recently to adopt practices for value
addition. Under this scheme ,assistance for grading/sorting and packing material and transportation is provided.
4. Setting-up of Lab Facilities :- In order to increase competitiveness of the growers produce, a network of labs
for quality testing certification is being created through out the State.
5. Haryana Farmers are being sponsored to different Countries like China and Israil for having better marketing


Strategies adopted

5. Assisting Farmers to bring more area under horticulture crops with cluster approach..
6. Encouraging farmers to take advantage of NHM subsidies for setting up
Orchards & plantation,
Nurseries, green houses &plastic tunnels,
Community tanks & micro irrigation
pack houses and cold storage.
7. Setting up post harvest management solutions an quality testing labs.
8. Setting up of Agri-business information centers, Agri clinics and Plant health clinics.
9. Acquainting farmers with the latest technologies.
10. Developing horticulture crops with latest high yielding varieties Kinnow, Potatoes.
11. Optimizing irrigation water usage through drip irrigation.
12. Imparting training on different aspects of such as cultivation, grading and packing, processing
and storage of agricultural/horticultural crops.
Strategies adopted Contd..
1. Lack of proper grading, sorting, cleaning, sanitation and handling
2. Lack of cool chain and long delays without cooling.
3. Lack of farmer awareness and good farm practices.
4. Lack of collection and storage facility at farm gate.
5. Losses due to Packing and Packaging Material.
6. Storage and Transportation Losses.
7. Use of inappropriate chemicals or misuse of registered compounds in
ripening and field activities etc.
8. Poorly implemented quality grades and standards.
9. Improper parking place and movement in market yards.
10. Lack of Quality Retention.

Hurdles we are facing:-
Establishing a world class Internatinal Horticulture market at Gannaur (distt. Sonepat) , near
Delhi on NH1 for fruits & vegetables for catering to North India.
Establishing International Flower market and Auction house at Gurgaon, near Delhi on NH8
for catering to whole of north region.
Establishing 6 Agro Malls at six prime stations in the State
Working for setting up of pack houses with grading, sorting, cool chambers and ripening facilities
in 17 centers/ Seventeen completed or nearing completion and another 12 planned.
Setting up 100 nos. collection centers for horticulture production planned.
Establishing Agri-business knowledge centers in every market for market/production related
information .
Constructing Wholesale Air Conditioned Fruit & Vegetable Market at 6 stations
Major Projects in hand:
International Horticulture Market : Its a destination where horticulture produce
of the region will finally arrive from the farmers for its sale to the consumers end . This
Market will be equipped with all the latest modern marketing infrastructure to handle the
bulk supply and shall reduce post harvest losses to a bare minimum. All the facilities and
services will be available here as are available in Rungis Market of France.

Gannaur International Horticulture Market :

International Horticulture Market at Gannaur

Situated at NH1 within NCR region, Delhi A huge consumption market and
export base.
Designed to handle production of northern region
An alternate to Delhi-Azadpur market.
Area earmarked : Approx 500 acres
Will serve nearby states of J&K, Himachal Pradesh, Uttranchal, Uttar Pradesh
and Punjab etc.

Our Planning
Auction Halls : 3 Nos (Each with a capacity of 100 participants).
Receiving Areas ( Air-conditioned) : 3 Nos, each measuring 200X300.
Viewing Galleries
Grading Packaging halls : 3 Nos, each measuring 100X200 equipped
with vegatable, onion, potato, tomoato, apple and citrus fruits
Cold Stoages : Vegatables - 2000 MT, Fruits - 1000 MT, Pre Coolers -
50 MT, Ripening Chambers - 500 MT, Potato - 10000 MT, Onion -10000
Proposed Facilities at Gannaur

Parking and Transport Areas covering 20-30 acres.
200 Traditional Shops for Wholesalers each measuring 25X65 Sq Feet.
20 big plots for Cool Chain each measuring 1 acre for institutions and
110 shops for Organic Food Section each measuring 5X10 Sqm.
110 shops for Farmers and Retail Market each measuring 5X10 Sqm.
Proposed Facilities at Gannaur cont..
Business Park / Import/ Export House / A.C Market covering.
Palletization / Racking System and Mechanical Conveyor belt
Waste Disposal Bio-mass & Vermi compost.
Water Works.
Electrification and lighting
8 Canteens and Food Plaza

Proposed Facilities at Gannaur cont..
Administrative Building.
Rest House
ABIC & Commodity Exchange Centre
Quality Testing Laboratory.
Electronically controlled gates and Weigh Bridges.
Banks / ATMs

Proposed Facilities at Gannaur cont..
Mewat is within the vicinity of National capital and Gurgaon which is a huge
consumption market and has connectivity with the International Airport Delhi. This area
has a high potential in terms of horticulture growth and through this market we can tap
production of nearby state Rajasthan also. The state government is offering special
incentive to this area with a commitment to deliver social and economic justice to the
backward and underprivileged section of the society/ farmers in Mewat. This market will
achieve the social goal and will also boost the economy of this backward area. The
Central Govt. / Planning commission have also laid special emphasis on annual plans
with a view to provide education, enhance their economic power along with social
upliftment with a holistic approach.
Mewat Fruit & Vegetable Market:
Commodity hubs and Cold Storage facilities equipped with Grading / packing
Covered platforms/ shops and individual platforms.
Services such as water, lighting and sanitation etc.

Modern Fruit & Vegetable Market at Mewat

The following Mandis have been selected to be developed into Commodity Hubs cum
Pack Houses considering their production and location:-
Yamunanagar is the most fertile and well irrigated district falling in Yamuna Basin and
has a high potential of Horticulture production. The District has the highest production
of mangoes and touches Uttranchal, a major Horticulture producing state.
(2) Timber Market is being developed at Yamuna Nagar
Faridabad : A densely populated city having border with Delhi. It is the first industrial
estate of the state. High profile population allows it to become a huge consumption
market for horticulture production.
Ambala : Good fertile land allows it to become a good producing area. It is also an
industrial estate and cantonment area. A Highly densely populated city results into a good
consumption market. It is located near UT, Chandigarh.
Jind : It is a centrally located city of the state and has a potential of growth in
horticulture production. It is well connected to the national capital through rail and
national highways.
Background 17 Proposed Marketing Infrastructure
Pehowa(Distt. Kurukshetra) : It is situated on the Divine Saraswati river having
abundant ground water which makes it the best tubewell irrigated area. Presently,
wheat, rice and potatoes are grown here and diversification is possible through such

Indri(Distt Karnal) : This is most fertile area of the state and a lot of tomatoes are
grown here and it can emerge as a tomato hub along with other horticultural crops.
It is situated on NH1.
Bhiwani : Partly irrigated and partly barren land, we can exploit this district for
organic horticulture farming. A lot of tomatoes and cucurbits are grown in this
district. It is well connected to Delhi. Ideally suited for drip irrigation through tanks
as envisaged under N.H.M. projects.
Rewari : It is situated within NCR region and it is gateway to Rajasthan & Delhi and
has high potential of growth of horticulture production and access to consumption
market such as Gurgaon and Delhi.

Background 17 Proposed Marketing Infrastructure cont..
Sirsa : District Sirsa is known for its citrus fruits such as Kinnow and Malta,
which are being grown there since 1950s. NHM has given special incentive
to district for citrus promotion and most of the states Kinnow is grown
here. It is a good vegetable producing area.
Fatehabad : A highly fertile district and has high potential for horticulture
growth and is situated on NH10.
Bahadurgarh ( Distt. Jhajjar) : This town is part of National capital region
and most of the farmers are already engaged in vegetable production and
they are going to Delhi for its sale.

Kurukshetra : The city is well connected to the state and national capital. The
land is highly fertile and lot of vegetables & potatoes are grown here.
Indri : A highly fertile area and it is known for its tomato production and has
high potential for the growth of other vegetables also.
Background 17 Proposed Marketing Infrastructure cont..

Badal (Distt. Bhiwani) : This is also a major producing area of tomatoes and the soil
condition of the area allows it to become the best for horticulture production along with
citrus cultivation.
Yamunanagar : This is a mango specific hub to cater to the demands of mango growers.

Tohana (Distt. Fatehabad) : A highly fertile area and lot of vegetables are grown here
and is well connected to Delhi & Punjab through rail and road network.
Gohana (Distt. Sonepat) : It is known for its horticulture production and Safal market
is already sourcing the vegetables from this area. It is situated within the NCR region

Farukh Nagar (Distt. Gurgaon): It is within the vicinity of Gurgaon city, which is
known as the best destination for corporates resulting into a huge consumption market.
Also population of Gurgaon has risen tremendously during the preceding years and most
of the vegetables are brought here from other states to fulfill the demand.

Background 17 Proposed Marketing Infrastructure cont..
A view Of Air Conditioned Agro Mall,Panchkula
Our Designing
Pack House Front View Pack House Rear View
Grading Line
A view of latest infrastructure
Power Station
Abub Shaher (Sirsa)
A view of latest infrastructure
Abub Shaher (Sirsa)
Banana Ripening Chamber - Rohtak
SHAHBAD Potato Grading Line
Marketing Infrastructure Karnal Mandi
( Under Construction)
AC Fruit & Veg. Market
Apple Market