objective

The primary objective of the study is to qualitatively analyze the

factors which influence the external and internal environmental
factors to design the Tata Nano.
Another objective is to identify the diversification and
acquisition process of Tata Motors.
Others member ra ja korse ta dite hobe and jodi findings thake
tahole add korte hobe




History
Tata Motors was established in 1945 as Tata Engineering and
Locomotive Co. Ltd. to manufacture
It is India's largest automobile company, with standalone revenues
of Rs. 25,660.79 crores (USD 5.5 billion) in 200809.
It Annual turnover of over Rs 108 billion
Tata is the leader in commercial vehicles in each segment,
The company is the world's fourth largest truck manufacturer, and
the world's second largest bus manufacturer.
The company has manufacturing plants at Jamshedpur, Pune and
Lucknow, Bangalore, Chennai, Noida, Uttaranchal & Singur, &
have many more manufacturing & R&D units abroad.
Focusing on new technologies and innovation

Milestones
1945 Tata Engineering and Locomotive Co. Ltd. was
established to manufacture locomotives and other engineering
products.
1948 Steam road roller introduced in collaboration with
Marshall Sons (UK).
1954 Collaboration with Daimler Benz AG, West Germany,
for manufacture of medium commercial vehicles. The first
vehicle rolled out within 6 months of the contract.
1959 Research and Development Centre set up at Jamshedpur.

Milestones
1961 Exports begin with the first truck being shipped to
Ceylon, now Sri Lanka. .
1971 Introduction of DI engines
1986 Production of first light commercial vehicle, Tata
407, indigenously designed, followed by Tata 608
2001 Indica V2 launched 2nd generation Indica.
100,000th Indica wheeled out. Launch of CNG Indica
2009 Tata Motors launches Nano
2012Tata Motors enters Bangladeshs new car market.

Major Competitor
Maruti Suzuki India Limited commonly referred to
as Maruti
founded in 1981
subsidiary of Japanese automobile
it had a market share of 37% of the Indian passenger car
market.
Produces cars from the entry level to the hatchback (
wagon, swift)
Revenue 7.3 billion us dollar in 2013-2014
Net Income 10 million us dollar in 2013-2014

Ashok Leyland is an Indian automobile manufacturing
company based in Chennai, India.
Founded in 1948
2nd largest commercial vehicle manufacturers in India
Ashok Leyland also makes spare parts and engines for
industrial and marine applications.
Revenues 1.7 Billion us dollar in 2014
Net Income: 4.9 million us dollar in 2014

Eicher Motors Limited (EML) incorporated in 1982
its an Indian automaker company based in Gurgaon, India.
Its 50-50 joint venture with the Volvo group, VE Commercial
Vehicles Limited
Eicher Motors also manufactures and markets the Royal
Enfield motorcycles
Revenue 990 million us dollar in 2012
Net Income 520 million us dollar in 2012

Force Motors, formerly Bajaj Tempo, is
an Indian manufacturer of three-wheelers
It was originally named Firodia Tempo Ltd.
Baja Tempo own 16% ownership
Force produce cross country vehicles, light commercial
vehicles, tractors, buses and heavy commercial vehicles.
Revenue 1480 crore rupi in 2011
Net Income 58.6 crore rupi in 2011
Product and services
Passenger Cars
Indica Vista, Indica V2, indica V2 Turbo, Indica V2 Xeta, Indica V2
Nano.
Fiat Cars.
Utility Vehicles:
Safari Dicor.
Sumo Grande.
Sumo.
Truks:
Medium & Heavy Comm. Vehicles, Tata Novus.
Light Commercial Vehicles,Small Commercial Vehicles

Also produce busses and wingers

Subsidiaries of the company
Jaguar Land Rover.
Tata Technologies Ltd. (TTL) and its subsidiaries.
Telco Construction Equipment Co. Ltd. (Telcon).
HV Axles Ltd. (HVAL).
HV Transmissions Ltd. (HVTL).
TAL Manufacturing Solutions Ltd. (TAL).
Sheba Properties Ltd. (Sheba).
Concorde Motors (India) Ltd. (Concorde)

Resources

Tangible resources
World wide manufacturing and distribution operations
Joint venture with fiat in India
Huge capital investment for Tata Nano
Intangible Resources
management team with strong skills in technology, marketing
and sales, finance and operations.
Tata has very strong brand value for its innovation and
pioneering in fulfilling the consumers needs


Swot analysis
Strength
Low Price & stylish
High fuel efficiency
High brand value & strong image
Product pioneer
Strong presence in national & international market.
35 Patents for innovation
Cost leadership
Compatible for both Indian & European market

Weakness
Less Accurate Speedometer
Low suspension power
Low engine capacity
Light vehicle
Not suitable for hilly areas
Less Boot space
Poor engine cooling & hence over heating
Low emission standards
Opportunities
Mass market of low incoming people
Increasing Demand rate both in Asia, Europe and Africa.
Two wheelers can be motivated
Bio-fuel & Electric Variant
Developing Low Price Engine Oil
Threats
Existing experienced competitors- Suzuki-Maruti,
New Competitors with experience & Brand value are
emerging strongly.
Fuel price is increasing
Government may increase taxes in metros
Rising cost of raw materials