BUSINESS PLAN

For proposed Hygiene Business

Joint venture possibilities
Section 1. Overview of market based on chosen Location
Section 2. Market entry strategy
Section 3. Overview of team
Section 4. Proposed business model
Section 5. Current status
Dominant Players (85%)
Regional/OEM Players (10%)
Actifit
Dima Products
Marginal Players (5%)

Traders
Small machine
manufacturers
Government of India
Upcoming entrants
Section 1. Overview of market sanitary napkins
Section 1. Overview of market baby diapers
Dominant Players (85%)
Regional/OEM Players (10%)
Marginal Players (5%)
Traders
Small
manufacturers
Upcoming entrants
Section 1. Overview of market
- Low penetration in India
- Rural markets unexplored
- Semi-urban markets high growth rate
- Comparatively very less number of
manufacturers
- Still un-organized market
- Government of Indias prime focus on
feminine hygiene
North India
- High penetration due to
high literacy
- More focus by market
leaders
- Manufacturers have
plants in Noida
- Dominated by traders
East India
- Low penetration
- Government focus
- Less manufacturers
- High demand anticipated
in coming years
- Low Literacy
West India
- Many manufacturers
located in Pune &
Ahmedabad
- Demand high & supply
low
- Governments special
focus
- Literacy high
South India
- Highest literate region in
India
- Supply of products only
by National players
- Highest demand
- No/few manufacturers
- Highly un - organized
traders
Map of India
We are here
Latur District
Our focus areas
MAP
OF
MAHARASHTRA
Latur
Unit & Center for
Marathwada
Division

Nashik
Center for
Nashik Division
Akola
Center for
Amravati Division
Nagpur
Center for Nagpur
Division
Pune
Center for Pune
Division
Thane
Center for
Thane
Division
Distance is ~
400kms i.e. 7 hrs.
Distance is ~ 344
kms i.e. 6 hrs.
Distance is ~ 525
kms i.e. 12 hrs.
Distance is ~ 330
kms i.e. 5 hrs.
Distance is ~ 496
kms i.e. 10 hrs.
Sr.
No.
Division
No. of
Districts
Total
Population
No. of
Female
In the age
of 14-55
Monthly
pads
required
Rate of
growth
1 Nashik Division 5 185.72 89.72 53.82 430.56 14.00%
2 Amravati Division 5 112.67 54.58 32.75 262.00 14.00%
3 Nagpur Division 6 117.36 57.52 34.50 276.00 8.50%
4 Marathwada Division 8 187.28 90.03 54.00 432.00 19.50%
5 Pune Division 5 234.40 113.39 75.00 600.00 13.70%
6 Konkan Division 6 286.29 134.88 95.00 760.00 10.00%
Total 35 1123.72 540.12 345.07 2760.56
Hyderabad
Common for both the states
Vishakhapatnam
Another major district
with Sea port
Hyderabad is merely
250 kms from Latur
i.e. 5 Hrs only.
Map of Andhra Pradesh & Rayalseema
State