Introduction to Hospitality, Fourth Edition

John Walker
2006 Pearson Education, Inc.
Pearson Prentice Hall
Upper Saddle River, NJ 07458
Chapter 13
Meetings, Conventions/Exhibitions and
Event Management
Introduction to Hospitality, Fourth Edition
John Walker
2006 Pearson Education, Inc.
Pearson Prentice Hall
Upper Saddle River, NJ 07458
After Reading and Studying This
Chapter, You Should Be Able to:
Name the hospitality industry associations
Describe the various types of meetings
Explain the difference between meetings,
expositions and conventions
Describe the role of a meeting planner
Explain the primary responsibilities of a
convention and visitors bureau or authority
List the steps in event management
Introduction to Hospitality, Fourth Edition
John Walker
2006 Pearson Education, Inc.
Pearson Prentice Hall
Upper Saddle River, NJ 07458
Associations
American Society of Association
Executives (ASAE)
6000 associations at national level
Spend $53.5 billion annually
Hold 215,000 meetings and conventions
Introduction to Hospitality, Fourth Edition
John Walker
2006 Pearson Education, Inc.
Pearson Prentice Hall
Upper Saddle River, NJ 07458
Associations
American Hotel and Motel Association
The National Restaurant Association
Hotel Sales and Marketing Association
Club Managers Association of America
Society for Foodservice Managers
Introduction to Hospitality, Fourth Edition
John Walker
2006 Pearson Education, Inc.
Pearson Prentice Hall
Upper Saddle River, NJ 07458
Associations Offer
Governmental/Political voice
Marketing avenues
Education
Member services
Networking
Introduction to Hospitality, Fourth Edition
John Walker
2006 Pearson Education, Inc.
Pearson Prentice Hall
Upper Saddle River, NJ 07458
Types of Meetings
Clinic
Forum
Seminar
Symposium
Workshop
Overall purpose
Brings people together
for the purpose of
exchanging information
Introduction to Hospitality, Fourth Edition
John Walker
2006 Pearson Education, Inc.
Pearson Prentice Hall
Upper Saddle River, NJ 07458
Primary Sources of Revenue
Attendee registration fees
Exhibit space rentals
Sponsorship fees
Conference program advertising fees
Considerations may include whether it is a
consumer or trade event
Introduction to Hospitality, Fourth Edition
John Walker
2006 Pearson Education, Inc.
Pearson Prentice Hall
Upper Saddle River, NJ 07458
Figure 13-1
Average Daily Visitor Spending at a Convention
Introduction to Hospitality, Fourth Edition
John Walker
2006 Pearson Education, Inc.
Pearson Prentice Hall
Upper Saddle River, NJ 07458
Figure 13-4
Average Expenditure Per Delegate Per Stay
Introduction to Hospitality, Fourth Edition
John Walker
2006 Pearson Education, Inc.
Pearson Prentice Hall
Upper Saddle River, NJ 07458
Figure 13-5
Percentage of Delegate Expenditure Per Item
Introduction to Hospitality, Fourth Edition
John Walker
2006 Pearson Education, Inc.
Pearson Prentice Hall
Upper Saddle River, NJ 07458
Goals for Meetings
Developed for the need to
Increase awareness of a particular issue
Raise money for an activity or
organization
Provide information to colleagues or
clients
Introduction to Hospitality, Fourth Edition
John Walker
2006 Pearson Education, Inc.
Pearson Prentice Hall
Upper Saddle River, NJ 07458
Impact of Technology
Affected the way in which information is
obtained
Data is available on virtually every aspect
Increased need for establishing personal
contact
Satellite and Teleconferencing
Introduction to Hospitality, Fourth Edition
John Walker
2006 Pearson Education, Inc.
Pearson Prentice Hall
Upper Saddle River, NJ 07458
Technology Forecast
Will continue to drive changes in the industry
Routine organizational tasks will be run on
technology
More international meetings
Heightened security
Shorter meetings
Increase in incentives for repeat business
Introduction to Hospitality, Fourth Edition
John Walker
2006 Pearson Education, Inc.
Pearson Prentice Hall
Upper Saddle River, NJ 07458
Determining the Site
Facility service level and perception
Price
City/Geographic location
Restaurant service and quality
Personal safety
Local interest
Introduction to Hospitality, Fourth Edition
John Walker
2006 Pearson Education, Inc.
Pearson Prentice Hall
Upper Saddle River, NJ 07458
Expositions or Trade Shows
Designed to bring together purveyors
of products, equipment and services
in an environment where they can
demonstrate their products and
services to attendees at a convention
or trade show
Introduction to Hospitality, Fourth Edition
John Walker
2006 Pearson Education, Inc.
Pearson Prentice Hall
Upper Saddle River, NJ 07458
Conventions
Meetings combined with expositions
Generally larger meetings with some
form of trade show included
Introduction to Hospitality, Fourth Edition
John Walker
2006 Pearson Education, Inc.
Pearson Prentice Hall
Upper Saddle River, NJ 07458
Meeting Planners
Pre-meeting activities
Plan agenda
Set budget
Negotiate contracts
On-site activities
Post meetings
Introduction to Hospitality, Fourth Edition
John Walker
2006 Pearson Education, Inc.
Pearson Prentice Hall
Upper Saddle River, NJ 07458
Convention and Visitors
Bureaus (CVBs)
Encourages groups to hold meetings,
conventions and trade shows in the
area it represents
Assists those groups with meeting
preparations, and lends support
throughout the meeting
Introduction to Hospitality, Fourth Edition
John Walker
2006 Pearson Education, Inc.
Pearson Prentice Hall
Upper Saddle River, NJ 07458
Figure 13-3
Major Players in the Convention Industry
Introduction to Hospitality, Fourth Edition
John Walker
2006 Pearson Education, Inc.
Pearson Prentice Hall
Upper Saddle River, NJ 07458
Purposes
Encourage tourists to visit the historic,
cultural and recreational opportunities
To develop and promote the image of the
community
Example
Las Vegas
www.lasvegas24hours.com
Introduction to Hospitality, Fourth Edition
John Walker
2006 Pearson Education, Inc.
Pearson Prentice Hall
Upper Saddle River, NJ 07458
Convention Centers
Large facilities where meetings and
expositions are held
Revenue generated from rental of
space, food and beverages
Introduction to Hospitality, Fourth Edition
John Walker
2006 Pearson Education, Inc.
Pearson Prentice Hall
Upper Saddle River, NJ 07458
Event Management
Large conventions are planned years
in advance
Booking Manager is critical to success
Contract is key to success
On site at time of convention
Introduction to Hospitality, Fourth Edition
John Walker
2006 Pearson Education, Inc.
Pearson Prentice Hall
Upper Saddle River, NJ 07458
Trends
Globalization/International
participation
Cloning of shows
Competition
Technology
Number of shows is growing annually