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Characteristics
of Ethical Problems:
1. Many Consequences:
4.Mixed Results:
Social Benefits & Costs Associated with alternatives in
Financial Revenues & Exp. Ethical Choices
5.Uncertain Consequences:
Results will not be clear-cut
Uncertainties/Unknown Probability of occurrences
6.Personal Implications:
Individual Benefits & costs are associated
Pricing Level
Advertising Messages
Product Promotions
Working Conditions
Customer Service
Work Force Reductions
Environmental Pollutions
Community Relations
Supplier Relations
A Conscious Mkt is one, that makes the
transactions ethically sensitive
Ethics sensitivity are two categories
Empirical Ethics:
The one whose Knowledge is got from
Culture of selfishness
Believes in core divinity of individual
Timeless, Spaceless dimension comes under eternal
Culture of Self-Giving
o “work is worship”
manager is a sadhak ===achiever
devoted to his work
3 aspects of humane organization
Emphathising – thinking abt workers and customers
a. Inter-personal relations
b. Man-machine equation
6) Stepping back
- stepping back/ drawing-back into yourself
remain quiet
call on inner consciousness force
wait for a while for an answer
enables us to control and even master the situation
2. Motivation
3. Mission
4. Machines
5. Methods
6. Money
7. Materials
8. Manpower
9. Marketing
Mind is the Energy source for translating Mission &
vision of Organ into reality
Motivational impulse: Indicative of Entrepreneurial
Orientation
Machines, Methods, Money, Materials
Std. inanimate components of Mgt Process
Quality of Manpower- Optimal utilization Of inanimate
components
Depends of Quality of collective minds
Marketing: Stands for, Emphasis on quality for consumer
satisfaction
Indian “TQM” is Pre-Requisite for TQM