BWA Business Insights

making waves in broadband wireless

Property of Latitude Broadband Inc. May not be reproduced without prior consent.
Wireless Broadband Access
We see the future it has no wires
Our Foresight
Wider broadband service coverage
Broadband service that can be brought to market quickly
Most cost-effective residential broadband implementation for
faster ROI
Property of Latitude Broadband Inc. May not be reproduced without prior consent.
Why BWA?
Telecommunications Industry in 2007

US$1.2 Trillion Revenues ($700B in 1997)
US$ 1.6 Trillion by 2010 (CAGR 5.9%)
1.8 Billion Mobile Subscribers
49% Wireless
55% Wireless by 2010
Property of Latitude Broadband Inc. May not be reproduced without prior consent.
Why BWA?
5 Competitive Forces
Threat of New Entrants
Barriers to Entry
Licenses, Infrastructure Commitments
Technology Barriers

Power of Suppliers
Commoditization
Standardization, Linux

Power of Buyers
Ability to Deploy at Large Scale
Alternatives of End-Users
How important is broadband service to the end-user?
Only makes sense if 5 Competitive Forces are in our favor.
Property of Latitude Broadband Inc. May not be reproduced without prior consent.
Why BWA?
5 Competitive Forces
Availability of Substitutes
Wired Broadband
Proven Wireless Deployments

Competitive Rivalry
No of Players
Product Differentiation
Maturity of the Business (Churn Management)
Only makes sense if 5 Competitive Forces are in our favor.
Property of Latitude Broadband Inc. May not be reproduced without prior consent.
Regulatory Barriers
Government Franchises
Frequency Spectrum
Licensed vs Unlicensed Spectrum
License Fees (One-time, Annual)
Spectrum Planning for Growth
Spectrum Planning for Protection
Key Factors
Property of Latitude Broadband Inc. May not be reproduced without prior consent.
BWA Technology That Works
Viable Broadband Service
Viable VoIP Service
Bandwidth as Inventory
Long Term QoS
Scalability

BWA Process That Works
Install Success Rates
Installation Time and Cost
Support Cost
Selling Cost
Revenue Models (Pre-paid, Postpaid)
Data Mine Orientated
Key Factors
Property of Latitude Broadband Inc. May not be reproduced without prior consent.
Commoditization
Global Installed Base
CPE Unit Costs
Product Roadmaps

Standardization
IP NGN Framework
Linux
WiMax
Key Factors
Property of Latitude Broadband Inc. May not be reproduced without prior consent.
Scaling the Deployment
Dedicated Low Cost Base Station
Co-Located Base Station
RF Planning
Network Design for Scalability

Competition
DSL, Cable
Other BWA
Mobile Broadband (3G, GPRS, WiMax)
Key Factors
Property of Latitude Broadband Inc. May not be reproduced without prior consent.
Customer Demand
Penetration Rates
Household Incomes
Optimal ARPU Price Points (Demand Analysis)
Available Market Size
Customer Usage Preferences
Internet Usage Patterns
Price Driven Market

Key Factors
Property of Latitude Broadband Inc. May not be reproduced without prior consent.
Financial Models
Variable Capex Model
Total Capex per Sub
Variable Capex per Sub
Total Cost per Install
Total Support Cost per Subscriber
BW Inventory CGS Model
Price Driven Market

Key Factors
Property of Latitude Broadband Inc. May not be reproduced without prior consent.
Financial Metrics
Recurring Revenue Model
Emphasis on Cash Flow
EBITDA
Churn Management

Key Factors
Well help you Plan, Design, and Build
the right Broadband business model
that will leapfrog your competition.
Property of Latitude Broadband Inc. May not be reproduced without prior consent.
With Latitude, you can command market
ownership and strengthen your position
as a Next Generation Network provider now!
Latitude Broadband Inc.
Building 7 FTI Complex, Taguig City 1630 Philippines
Tel. No. +632 838 4301 loc 3388
Fax: +632 838 4301 loc 3848
www.latitudebroadband.com
making waves in broadband wireless