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1. EXTERNAL & INTERNAL FACTORS

i) Market Situation
• Economy Indicator
• Movement of Industry
• Competitor’s Reaction

ii) Internal Findings

2. UPCOMING PLANS
• Our Next Action
• New Objectives & Target
• Breakdown of Activities
• Budget Allocation
• Overall Schedules

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Key Economy Indicator and Domestic Oil Price

 Year 2009 is a challenging for global automotive

industry, including Malaysia. Market players
Real GDP Growth (03-09F) Inflation Rate (03-09F) remain conservative on 2009 market outlook due
to poor consumer purchasing sentiment and poor
8 6% credit availability
7.1 5.4%
6.3 5%
6 5.9
5.2 5.2 4%  Vehicle demand for 2009 is predicted to contract
4.6 3.5% 3.6%
4 3% by 12.6% to around 480,000 units.
2 2% 2.0%
1.5%  Government Stimulus of RM100 mil in
1% 1.1% automotive industry to support discounts and
0 1.4%
'03 '04 '05 '06 '07 '08 '09 0% scrap program will help to make national cars
-2 -1.1 '03 '04 '05 '06 '07 '08 '09 more affordable

 Production is expected to slow down, and remain

below 500,000 units

Unemployment Rate (03-09F) Fuel Price (04-08)

3.00

5% 2.70
2.55  The government decision of increasing RM 0.05
2.50 2.45
5% 2.58 2.50 2.30
2.15 of Petrol RON 95 from RM1.75 to RM1.80
2.40
4% 4.5 2.00
1.92 2.20
2.00
1.90 show that the petrol price is still fluctuate.
3.6% %
2.05 1.80
3.4% 1.62 1.58
1.90
1.80
4% 1.50 1.52 1.70

3.5% 3.3% 1.42

1.28
3% 3.5% 3.2% 1.00
1.08
0.83
3% Petrol Diesel
0.50
2%
'03 '04 '05 '06 '07 '08 '09

Customers trend /tend to choose fuel efficient vehicle (ie; small size cars, small cc engine) and ‘value
for money vehicle’ (ie; MPV)

3 “Your Preferred Motoring Companion”

Domestic Car Sales Movement

Consumer Behavior Summary

“Cautious Buying Behavior”

Current purchase scenario is beneficial to Proton (our playing field / segment). As such, to maximize mkt share
i) smaller cc cars (smaller cc = better fuel efficiency) or
ii) bigger space + cheaper models which gives added value

PASSENGER CAR MOVEMENT Contribution factors

200000
180000 Myvi & Saga - Intro
160000
140000 City & Vios - Branding
120000
Persona - Intro
UNITS

100000
80000 Viva 1L Intro
60000 Avanza & Innova
40000
20000
Livina - Intro
0
2001 2002 2003 2004 2005 2006 2007 2008
YEAR
Tuesday September 23, 2008
SEGMENT A SEGMENT B SEGMENT C SEGMENT D SEGMENT E MPV
Contraction seen in auto sector sales
By C.S. TAN
Consumers cautious amid rising inflation, slower growth
SEGMENT 2001 2002 2003 2004 2005 2006 2007 2008 PETALING JAYA: Sales of motor vehicles may have peaked
in July, with a slowdown starting last month as consumers turned
A 94476 114265 122321 126772 115488 93199 92880 87408 cautious amid rising inflation, financial volatility and slowing
economic growth, analysts said.Data released by the Malaysian
B 145224 150981 113310 123162 134252 152038 162018 180577 Automotive Association (MAA) yesterday showed that sales vol
in August dropped 12.5% to 6,757 units from July. Sales were
C 68689 74504 79231 113828 137419 100219 100455 126572 lower by about 1% on a year-on-year basis as total industry vehicle
D 12899 12940 13512 20466 18237 12812 16798 22903 (TIV) sales amounted to 47,227 units in August compared with
47,585 in August last year. MAA said in a brief statement the
E 5765 6305 5554 6104 7096 7331 7427 8318 reasons for the month-on-month sales decline were higher interest
rates, a tightening of hire purchase loans and the impact of the fuel
MPV 13670 16618 21392 29768 69891 62232 44642 53744 price hike.

4 “Your Preferred Motoring Companion”

 Saga Sales Situation

9,000
Saga 3-1 2nd Burst / 1.6
8,000 Saga 3-1 USP
7,000 Saga SYM 2008
6,000
5,000
Units

4,000
3,000
2,000
1,000
-
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
2008 2009
Month

Ac tua l Re g istra tio n

2008 2009

Mo de l TOTAL TOTAL
Ja n Fe b Ma r Ap r Ma y Jun Jul Aug Se p Oc t No v De c Ja n - Ja n Fe b Ma r Apr Ma y Jun Jul Ja n -
De c '08 Jul '09

Sa g a 276 3,269 5,605 6,173 6,028 6,180 7,335 6,275 7,634 5,861 6,263 5,634 66,533 5,155 5,365 6,003 5,538 5,780 6,402 7,312 41,555

Good momentum in sales due to advertisement highlighting the USPs of Saga and tactical campaign
supported the model

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Competitors Activities on Fuel Efficiency

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Our Next Action

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Intention and Action Plan

INTENTION
Building Saga’s Practicality (Fuel Economy, LOTUS Ride & Handling, Space & other USPs) image

TARGET
i) Utilize Saga’s USP results to reinforce position for 6 mths sustenance in 09/10.

ii) Attain better than 3.657 litre/100KM - AT and 2.236 Litre/100KM - MT of distance of 200 km.
iii) Attain 100% understanding on Lotus Ride & Handling Features & Space for participants.

iv) Reaching out to

• Customers of 28x + 28x Prospects
• Media of 4x + 4x Prospect

v) Press Release to >6 media to attain coverage of RM 200k 2 weeks after event.

Action Plan
Experience Awareness Prospecting

Channels Channels Channels

• Print • Customer Involvement
• Saga Fuel Economy • Online • Roadshows Data Collection
Challenge • Ambient

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Activity Breakdown

Experience Awareness Prospecting

Channels Channels Channels

• Saga Fuel Economy • Print • Customer Involvement
Challenge • Online • Roadshows Data Collection
• Ambient

Saga Stretch Your Miles 2009 – Northern Region

REQUIREMENT

 Journey that not exceed 200km (<5 hours)

 A route that consist all driving conditions (hilly, city, trunk & highway)
 Invitation of 28 Saga customers & 28 partners
 Involvement of 4 medias and 4 partners
 Winner will be the one who reach the stopping point with most fuel saved
 Sanctioned by AAM /Professional bodies
 To test Lotus R&D, space and other USPs of Saga
 Feedback survey
 Press Release to all media
 Educational and fun activities

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Proposed Route

•Start from Juru AutoCity

•Go by highway to Kuala Kangsar,
•Exit highway, go by old road to
1. Proposed Route Kamunting Interchange, rejoin highway
•And head back to Juru Autocity.

Driving distance : 198 km

Driving time required: 4 hours

JURU Autocity is recommended as the Start &

Finish Venue
•Proton 3-S Centre is located 200m away, and
there are possibly limitations on parking
facilities due to the parking area doubling up as
a vehicle stockyard.
•Autocity is a public area, and there is a
convention pavilion suitable for dinner
function.
•The location has ample parking space that can
be cordoned off.
•Great Spectator Opportunities /Roadshow
possibilities
•Venue can be enhanced with Proton branding.

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Proposed Event Schedule

Saturday, 7th Nov 2009

0800 – 1100 hrs: Registration and scrutineering vehicle by AAM

1100 – 1200 hrs: Competitors briefing by Event Master
1200 – 1300 hrs: Lunch Break
1300 – 1340 hrs: Flag-off by Management
1500 – 1540 hrs: Mid-point Control
1700 – 1740 hrs: Refueling / End of Economy Run
1800 – 1900 hrs: Slalom ‘LOTUS R&H’ Competition
1930 – 2000 hrs: Dinner / Prize presentation
2200 – 2215 hrs: Ends

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Prizes (Customers and Media)

WINNER (CUSTOMER) PRIZE Saga Ride & Handling Challenge *

AT TRANSMISSION 1st Place RM500

2nd Place RM300

1 Place
st
RM1,000 + RM500 SV
3rd Place RM200
2 Place
nd
RM750 + RM500 SV
TOTAL RM1000
3rd Place RM500 + RM500 SV

4th–10th (Consolation) RM150 + RM100 SV

MT TRANSMISSION

1st Place RM1,000 + RM500 SV

2nd Place RM750 + RM500 SV

3rd Place RM500 + RM500 SV

4th–10th (Consolation) RM150 + RM100 SV

TOTAL RM6,600

*Joint event between Customers and Media TOTAL PRIZES : RM7,600.00

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 THANK YOU

13 “Your Preferred Motoring Companion”