SNACKS

Pringles
-is a brand of potato-
and wheat-based snacks owned
by the Kellogg Company.
Pringles are sold in more than
140 countries and have yearly
sales of more than US$1.4
billion. They were originally
developed by Procter &
Gamble, who first sold the
product in 1967. P&G sold the
brand to Kellogg in 2012.
Pringles brand potato crisps were
first sold in the United States in
October 1968, and distributed
internationally by 1975. The
original Pringles television
commercials were written,
produced and directed by Thomas
Scott Cadden (composer of the
original Mr. Clean jingle) in 1968,
while working at Tatham-Laird and
Kudner Advertising Agency in
Chicago.
The chips were originally
marketed as "Pringles Newfangled
Potato Chips."

Some theories about the origin of the
name Pringles
Mark Pringle, who filed a US Patent 2,286,644 titled
"Method and Apparatus for Processing Potatoes" on March
5, 1937. Mr. Pringle's work was cited by Procter & Gamble
(P&G) in filing their own patent for improving the taste of
dehydrated processed potatoes.
Two Procter advertising employees lived on Pringle Drive in
Finney town (north of Cincinnati, Ohio), and the name
paired well with potato.
P&G chose the Pringles name from
a Cincinnati telephone book.
Development
The task was assigned to chemist Fredric Baur, who, from 1956 to
1958, created Pringles saddle shape from fried dough, and the can
to go with it. Baur could not figure out how to make the chips taste
good, though, and he eventually was pulled off the Pringles job to
work on another brand.
In the mid-1960s, another P&G researcher, Alexander Liepa
of Montgomery, Ohio, restarted Baurs work, and set out to
improve on the Pringles taste, which he succeeded in doing. While
Baur was the true inventor of the Pringles crisp, according to the
patent, Liepa was the inventor of Pringles.
Gene Wolfe, a mechanical engineer-author known for science
fiction and fantasy novels, developed the machine that cooks
them. Their consistent saddle shape is mathematically known as
a hyperbolic paraboloid.

Their design is reportedly aided by
supercomputers to ensure safe aerodynamics while packaging.
In 1966, Baur came up with a
clever way for Procter &
Gamble to stack chips
uniformly rather than tossing
them in a bag. He was so
proud of the achievement, he
wanted to go to his grave with
it. So when Baur died last
month, his children buried
the 89-year-old's ashes in one
of his iconic cans.
Packaging
Pringles, as a product brand, is
especially known for its
packaging, a tubular
paperboard can with a foil-
lined interior and a resealable
plastic lid, which was invented
by Fredric J. Baur.
The package is more an
example of over packaging
than anything else and while it
protects the product far better
than a nitrogen filled bag, it
offers fast filling and longer
shelf life.
The canisters are boldly
decorated in bright, saturated
colors that spring from P&G's
own color palette. Bright,
saturated colors such as red,
green, orange and yellow help
shoppers identify flavor
varieties in the line.
Mr. Pringles is the single most recognizable graphic element of
the package. The second is the cylindrical shape of the canister.

The range of the brand's canisters answers consumers'
situational needs:
The single standard medium can, containing about 6 ounces
of chips. It's distributed in mass merchandisers and grocery
stores. These pantry-size "pass-it-around" packages are the
brand stalwarts.
The single-serve, 2.8-ounce size. This container offers an
impulse buy to satisfy immediate-consumption needs. Typically,
placement is near the store checkout in a variety of distribution
channels.
Pringles' variety pack holds six 6-ounce canisters. The
secondary packaging is a colorful paperboard carton, and the
variety pack sells in club stores.
Labelling
They were originally known as "Pringles Newfangled
Potato Chips", but other snack manufacturers objected,
saying Pringles failed to meet the definition of potato
"chip". The US Food and Drug Administration weighed
in on the matter, and in 1975, they ruled Pringles could
only use the word "chip" in their product name within
the following phrase: "potato chips made from dried
potatoes".
[16]
Faced with such an unpalatable
appellation, Pringles eventually opted to rename their
product potato "crisps" instead of chips. However, this
later led to other issues in the United Kingdom, where
the term potato "crisps" refers to the product
Americans call potato "chips".
Content
Logo
Flavor
Nutritional Value
Product Assurances



PET CARE
Eukanuba
is a brand name of dog and cat foods,
owned and manufactured by Procter
& Gamble (P&G). The company
produces seven formulas for dogs
based on age, breed and
performance area. All formulas
include the Eukanuba Vital Health
System which consists of clinically
proven ingredients in six areas that
work together to keep dogs at their
best. There are also 10 formulas
available for cats including kitten,
adult maintenance, hairball, sensitive
stomach and weight control, indoor
and outdoor and mature.

Iams
Iams is a brand name for dog
food and cat food manufactured
by Procter & Gamble (P&G). The
company sells pet food for cats
and dogs formulated for
puppy/kitten, adult and mature.
Its products are developed by
nutritionists and veterinarians
and can be found in three main
formulas: ProActive Health,
Healthy Naturals and Premium
Protection. Veterinary formulas
for pets with special dietary
requirements are also available.

During the 1940s, because pet food was not
available in stores, animals were predominantly
fed homemade food, usually table scraps. Paul
Iams, an animal nutritionist who graduated from
Ohio State University in 1938, founded The Iams
Company in 1946 in a small feed mill near Dayton.
In 1950, he developed the worlds first animal-
based protein, dry dog food and called it Iams
999. In 1969, Paul Iams formulated a new dog food
and named it Eukanuba. Prior to founding Iams
and Eukanuba, he worked for a number of
companies including his fathers feed business
in Dayton, Ohio.

Packaging
Both Eukanuba and Iams
have big pictures of the
kibble on all the bags.
Canned products are made
for the convenience of pet
owners in feeding their dogs
whenever they are with
them in a travel.
Eukanuba changed its
packaging by making its
design simpler and easier for
consumers to find the food
or formula (breed specific)
they need for their dog.


Differences
Eukanuba Iams
More nutrient dense
It represents their best premium
pet food nutrition.

Official brand name of the
Procter and Gamble pet division
First created and made a name
in the cat and dog food industry
Various types Wider scope
Labelling
Eukanuba and Iams labels contain:
Guaranteed Analysis
Company/Customer Service
Information /Satisfaction
Ingredient Panel
Manufacturing Code, Expiration, or
"Best Used By" Information
Feeding Instructions
AAFCO Statement of Nutritional
Adequacy

Briones, Calimlim, Castro,
Dizon, Webb