Chapter 6

Abante, Vea Gypsy

Alcaraz, Maribeth
Gutierrez, Hennie Alyssa
Gonda, Majicel
Noche, Jerica
Rea, Emerson
What is ?
Purpose:
requirement for survival and growth
Basic definition:
transfer of information
Goal:
to have the receiver understand the message as it was
intended
The Conflict in the Communication Process
The transfer process is affected by a
number of factors that either HELP or
HINDER the message.
Importance of Communication
...is to know and be knowledgeable about
important concerns in their organization:
what their organization is
what objectives wants to achieve
what their roles are in achieving the organizations
objectives
how they will achieve those objectives
who the individual member of the organizations are

The Communication Process
Noise
Sende
r
Receive
r
Noise
CHANNEL
MESSAGE
FEEDBACK
ENVIRONME
NT
ENVIRONMENT
ENVIRONME
NT
ENVIRONMENT
Basic Methods of Interpersonal
Communication
1. Verbal
2. Written
3. Non-Verbal Communication
Functions of Communication
1. Information Function
2. Motivation Function
3. Control Function
4. Emotive Function


BASIC GOALS OF
EFFECTIVE COMMUNICATION
1.To gain goodwill
2.To inquire
3.To inform
4.To persuade
BARRIERS TO
COMMUNICATION
FILTERING
refers to manipulation of
information so that it will be seen
more favorably by the receiver.
SELECTIVE PERCEPTION
receivers selectively see and
hear messages based on their
needs, motivations,
experience, background, and
other personal characteristics.
INFORMATION OVERLOAD
refers to the condition in which
information inflow exceeds an
individuals processing capacity.
EMOTIONS
The receivers feelings affect
his ability to understand any
message sent to him.
LANGUAGE
Words do not always mean the
same thing to different people.
COMMUNICATION APPREHENSION
refers to undue tension and
anxiety about oral
communication, written
communication or both.
ABSENCE OF FEEDBACK
does not provide the sender the
opportunity to correct misimpressions
about the message sent.
PHYSICAL SEPARATION
refers to inferences to effective
communication occurred I the
environment where the
communication is undertaken.
LACK OF CREDIBILITY OF THE
SENDER
a type of barrier that should be
overcome by leaders of
organizations.
KINDS OF COMMUNICATION
FLOW
DOWNWARD COMMUNICATION
refers to message flows from
higher levels to lower levels
UPWARD COMMUNICATION
refers to messages from person in
lower lever positions to persons in
higher position.
HORIZONTAL COMMUNICATION
refers to messages sent to
individuals or groups from another of
the same organizational level of
position.
IMPROVING COMMUNICATION IN
ORGANIZATIONS
1. The message should be improved so it
would be easily understood.
2. The receiver must improve his skill and
understanding the messages sent to
him.