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  • Cafe Emotions Final

    Încărcat de

    PrasadGurav
    27 vizualizări15 pagini
    This document provides details about a proposed coffee shop called Café Emotions including its board members, products, location, capacity, costs, market needs, objectives, SWOT analysis, target market, advertising, marketing mix, and conclusion. Specifically, it outlines that Café Emotions will be located in Dombivli, serve unique coffee flavors along with other drinks and snacks, aims to increase sales by 30% annually and retain customers, and targets teenagers, professionals and couples in the local area through social media, local newspaper advertising and its convenient location.

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    This document provides details about a proposed coffee shop called Café Emotions including its board members, products, location, capacity, costs, market needs, objectives, SWOT analysis, target market, advertising, marketing mix, and conclusion. Specifically, it outlines that Café Emotions will be located in Dombivli, serve unique coffee flavors along with other drinks and snacks, aims to increase sales by 30% annually and retain customers, and targets teenagers, professionals and couples in the local area through social media, local newspaper advertising and its convenient location.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    27 vizualizări15 pagini

    Cafe Emotions Final

    Încărcat de

    PrasadGurav
    This document provides details about a proposed coffee shop called Café Emotions including its board members, products, location, capacity, costs, market needs, objectives, SWOT analysis, target market, advertising, marketing mix, and conclusion. Specifically, it outlines that Café Emotions will be located in Dombivli, serve unique coffee flavors along with other drinks and snacks, aims to increase sales by 30% annually and retain customers, and targets teenagers, professionals and couples in the local area through social media, local newspaper advertising and its convenient location.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 15

    Roll no.

    Name

    25 Amey Anil Salaskar (Owner)

    17 Prasad Vilas Gurav (Owner)

    13 Bhavesh Gurunath Mhatre (BOD)

    12 Samir Mohan Shete(BOD)

    37 Omkar Pradeep Jadhav (BOD)

    55 Rahul Subhash Yadav (BOD)

    16 Onkar Sudhir Satam (BOD)
    Project at glance
    Shop Name :- Caf Emotions
    Product :- Coffee
    Location :- Phadke Road (Dombivli)
    Capacity :- 5000 cups/month
    Raw material :- Coffee bean, Milk, Sugar,
    Cream, Ice-cream, chocolate.
    Land :- 3000 sq.ft
    Labor :- 15
    Cost Of Project :- 13crore
    Product Description
    Caf Emotions unique roasting style
    flavored coffee
    Cold coffee with chocolate ice-cream
    Coffee with cinnamon stick
    Hot coffee
    Cappuccino
    Mocha(Mocaccino)
    Black coffee
    Chocolate frappe

    Market need
    Convenience :-

    The area of our caf is convenient for
    valuable customer because it is on phadke road .

    Customer services :-

    Serving the customer with superior
    attention is what the employee are trained to
    provide .

    Competitive pricing :-

    The price of coffee is bit
    more than a traditional competitor like
    Nescafe. But far less than coffee culture and
    caf coffee day.

    Objectives
    Increasing sales by 30% in a year
    Retain customer satisfaction
    To provide eco friendly environment
    To provide different types of innovative product
    as.. per customers taste and preferences
    SWOT Analysis


    Strength:-
    @ Ensure quality of product.
    @ Focusing on customers taste and
    preferences.
    @ Pricing policy.
    @ Convenient area.
    @ Friendly environment.
    Weakness:-
    @ Existing competitors
    @ Limited range of coffee
    @ Difficult to maintain





    Opportunities:-

    @ Introduce online/ telephone order system
    @ Developing new product and services in
    future
    @ New machines of coffee maker are introduce
    in market.

    Threats :-
    @ Government rules and regulations.
    Market Strategy
    Vision :-

    to make well known caf of the city
    Purpose :-

    to deliver unbeatable coffee experience
    Punch line :-

    Let Your Emotion Free



    Target market :-
    Middle class, student, professional, Teenagers &
    Youngster who like refreshment in their busy
    schedule
    We target people who are lost in their emotions
    & into in their emotions
    And also for some couples who love to spend their
    time together

    Advertisement:-
    In local newspaper
    Created a facebook page of our caf
    We also have used other social networking ways
    like twitter, whatsapp, etc.

    Marketing Mix
    Pricing :-
    our cafes pricing scheme will be based
    on competitive pricing model with other
    similar product provider

    Distribution :-
    Caf Emotions product will be
    dispended from our one and only shop. We
    provide home delivery

    Promotion :-
    our caf is located in traffic area so it
    will significantly increase visibilities

    Customer services:-
    we provide products based on
    customers taste & preferences

    Conclusion :-
    Caf is place where people of all the ages come
    together spend their valuable time with each
    other with a sip of coffee.

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