ETHICS IN

ADVERTISING

By,

Aishwarya
Vikram
Aparupa
Poonam
ADVERTISING - The Concept
ADVERTISING – Types
CLASSIFICATION OF OBJECTIVES
 DECEPTIVE ADVERTISING
 C la im in g th a t a p ro d u ct ca n d o
so m e th in g th a t it ca n n o t is a
cle a r-cu t ca se o f d e ce p tio n .





ngthof their foot ball but in reality neither the footballs are so huge nor so



 It is e th ica lly w ro n g to sh o w
so m e th in g th a t d o e sn 't exist

OLDTIMERadvertisement is rather funny and unethical
because
Some people will have bad feelings about going inside a
human body
There are other agencies and
a handful of famous
advertising men and women
who refuse tobacco or
alcohol accounts on ethical
grounds. They do not want to
be associated with the
social ills of products that
appear to be as harmful as
these. Anti smoking ads are
also given to discourage the
practice.
 ADVERTISING - Ethical aspects



ADVERTISING – Unethical
aspects
 FACTS and FIGURES

Frequency Percent Valid Cumulative

Percent Percent
Valid very 3 7.5 7.5 7.5
high
high 9 22.5 22.5 30.0
avg 19 47.5 47.5 77.5
low 7 17.5 17.5 95.0
very 2 5.0 5.0 100.0
low
Total 40 100.0 100.0
FACTS and FIGURES contd…

Frequency Percent Valid Cumulative

Percent Percent
Valid yes 23 57.5 57.5 57.5
no 17 42.5 42.5 100.0
Total 40 100.0 100.0
 FACTS and FIGURES contd…

Frequency Percent Valid Cumulative

Percent Percent

Valid personal care 3 7.5 7.5 7.5

children 13 32.5 32.5 40.0

comparative 8 20.0 20.0 60.0
disguised 7 17.5 17.5 77.5
emotional 9 22.5 22.5 100.0
Total 40 100.0 100.0
Thank You