SAMSUNG GROUP

TYPE - PUBLIC(KOREAN)
FOUNDED - 1938
FOUNDER - Lee Byuna-Chul
HEADQUATERS - Samsung Town, Seoul
South Korea
Area Served - World Wide
Key People - Lee Kun Hee
(Chairman, Ceo)
Employees - 3,19,958.
HISTORY AND BACKGROUND
Samsung group has been founded in 1938 and firstly
they started with export of dried fish, fruits and
vegetable.
Samsung electronics was founded in 1969 in Suwon
city south Korea as Samsung electric industries
originally manufacturing electronic appliances such as
TVs, calculators, refrigerators, air conditions and
washing machine
Contdi
In 1980, the company acquired Hanguk Jeonja Tong sin
in Gumi, and started to build telecommunication
devices. Its early products were switchboards. The
facilities were developed into the telephone and fax
manufacturing systems and became the centre of
Samsung's mobile phone manufacturing
VISION OF COMPANY
Samsung believe that through technology innovation
today, we will find the solutions we need to address the
challenges of tomorrow.
Samsung is guided by a singular vision: to lead the
digital convergence movement.
Its our aim to develop innovative technologies and
efficient processes that create new markets, enrich
peoples lives and continue to make Samsung a trusted
market leader.

PRINCIPLES OF THE COMPANY
The company has adopted the five core principles
values.
1. We complies with laws and ethical standards.
2. We respect our customers, shareholders, and
employees.
3. We are socially responsible corporate citizen.
4. We care for environment health and safety.
5. Clean organizational culture.
SAMSUNG INDIA

SAMSUNG INDIA
SAMSUNG India Electronics Pvt. Ltd. is a 100% owned
subsidiary of SAMSUNG Electronics Co. Ltd. (SEC).
The company consists of five main business units:-
1. Digital Appliance Business,
2. Digital Media Business,
3. LCD Business,
4. Semiconductor Business and
5. Telecommunication Network Business.


SAMSUNG SMARTPHONE
STRATEGY

SAMSUNG SMARTPHONE IN INDIA
"India is a fast-growing mobile market and we will
continue to strengthen our portfolio across price
points," Ranjit Yadav, country head for Samsung's
Mobile and IT business.
Samsung uses multi-platform strategy in smartphones
as the company launches phones across android,
windows phone and its own Bada operating system.
Samsung has 24% market share in the Indian mobile
phone market, they planned to launch at least 3-4 new
phones monthly.