By

India is the worlds most youthful nation.

A nation with such youth power cannot dream
small.
Our youth must dream big, they should fulfill the
vaccuum existing in the world.

-Narendra Modi
How the Brand NaMo Positioned?
BJP ran a 360 degree, full-fledged
campaign that included mass media
such as print, television, radio and
outdoor, new media such as online
and social media, and events and on-
ground activities, traditionally
categorized as below-the-line. These
included rallies and other
appearances, consumer touch points
at tea stalls and much else. This
helped Modi's transformation from a
regional, right-wing politician to a
decisive leader with a clear
development agenda, the one best
suited to take India forward is an
extraordinary work of branding.
Target Group
YOUTH
BUSINESSMEN AND
ENTREPRENEURS
FARMERS
HINDUS,
GUJARATIS
MINORITIES
(POTENTIAL VOTERS)
Expectations of Voters
Industrial development and increase in employment
opportunities.
Infrastructure development.
Promote and strengthen agriculture.
Availability of uninterrupted power supply.
Development
Online grievance redressal system for speedy justice.
Introduction of technology at the village level-quick and
transparent, village administration, enabling global
connectivity and information sharing.
Strengthening online tax collection and monitoring
system.
Strengthening
e-Governance
Aims of NaMo for Digital Media Campaign
Recognition of
Narendra Modi as a
brand not for state
audience but for
Nation al audience as
a whole
Controlling and managing
strongly how he is projected
on the web space Project him
focusing on development and
working towards secularism.
Working specifically
focused on state as well
as national elections
Counter the oppositions ad
campaigns and marketing in a
coordinated manner
Emphasis on development
aims to cross-market his
achievements as a CM in
Gujarat and for his Party BJP
as well on a State and
National Level
DIGITAL MARKETING STRATEGY
NAMO, the social media strategy




Google+
The first Indian politician to open an account in
Google+, watched by millions of people across 160
nations.
In four months more than 280,330 people had him
in their circle.

Twitter
The Gujarat Chief Minister has a huge fan
following on Twitter( 1.1 million as on 23
rd

October 2012 reached within a year of opening the
account), though the credibility of these accounts
are questionable.
Narendra Modi Social Presence
F
O
R

Narendra Modi for PM
2014
Narendra Modi Fan
Club
Narendra Modi for PM
I want Narendra Modi
as Next PM of India
A
G
A
I
N
S
T

Criticism of Narendra
Modi
Narendra Modi: The
biggest terrorist of
India
I hate Narendra Modi
Narendra Modi has an official page with 19,834,871 Likes and 1.1
Million talking about it.
Narendramodi.in
Political blogs:
http://indiapoliticalblog.com/

YouTube Channel
http://www.youtube.com/user/narendramodi

Brand Modi: Leading the Social
Media
Narendra Modi has an official page with
19,834,871 Likes and 1.1 Million talking
about it.
Narendramodi.in
Political blogs
YouTube Channel
Web Presence
Use of search Engine optimization and
social aggregators to fine tune the
search results.

Regular updates on Online News
channel (NaMo Gujarat Narendra
Modis exclusive News channel in
Gujarat)

Featuring on paid ads and articles on
news sites (Firstpost.com)

Nomination in Mashable.com-Most
famous politician on web.

Use of latest Technology Delivery of
3D speeches using holographic
projection and propagation of the
speech across 4 cities and digital
media channels to get the maximum
reach of the voters.
3D Speeches
Brand Building
Narendra Modi brand revolves around
development. Popularly known as the Man
of Development.
Narendra Modi has designed various
campaigns in this aspect and has propagated
them on social media platform to entice the
youth.
Vibrant Gujarat Summit 2013: Objective of
this summit was to make Gujarat a Global
Business Hub; Be Gujarats Brand
Ambassador or Gujarat Tourism.
Narendra Modis high profile Vibrant Gujarat
campaign has made him a brand for rapid
development and prosperity.


Man of Development
Linking General Public through NaMo League
Namo and its competitors
Narendra Modi, Arvind Kejriwal and
Rahul Gandhi are the 3 most
talked politicians.
Popularity of Narendra Modi is
increasing while that of Arvind
Kejriwal and Rahul Gandhi is declining
Narendra Modi remains at the top of
the politicians table. Arvind Kejriwal
led AAP was in the limelight because
of the resignation of Kejriwalas Delhi
CM after the failure to pass Jan Lokpal
Bill.

Namo and its competitors Contd.
BJP scored the highest on
social media followed by
INC and AAP
Despite scoring the
highest on social media,
BJP is among the least
favoured political party
while Congress is among
the most favoured
political party.

Congress Campaign
Tea vendor


CM of Gujarat


Prime Ministerial candidate of BJP
BJP campaign
MISSION 272+ campaign
Mobile app & website on India272+

Modi for PM fund One note, one
vote campaign

Social media buzz of politicians in
the last three months
Social media buzz of political parties
in the last three months