Achieving a Competitive

Advantage:
Jollibee

Group 4
Doctor, Rommel Jr.
Dy, Enery Franklin
Enriquez, Dandrei Riel
Espino, Angelica Mirah
What is Jollibee?

Jollibee Foods Corporation abbreviated as JFC and popularly known as Jollibee
is a Philippine multinational chain of fast food restaurants headquartered in Pasig
City, Philippines. JFC is the parent company of Jollibee, the country's answer to
McDonald's in the fast food burger business.

The original owner Tony Tan and his family opened a Magnolia Ice Cream
parlor in Cubao, Quezon city in 1975. In 1978, he and his siblings
engaged the services of a management consultant, Manuel C.
Lumba, who shifted the business focus from ice cream to hot
dogs after his studies showed a much larger market waiting
to be served.
The Competitive Advantage
Reduce Costs

Delicious yet Affordable food choices compared to its competitors
Provides promos that gives discounts to certain Jollibee products
Raise Barriers to Market Entrants

Competitors cannot simply copy how Jollibee serves the Filipino
people by showing how Filipino Jollibee can be
Jollibee, among its competitors, displays fun, family, and values in
every way they can such as in services and advertisements
Bida ang saya!
Bida ang sarap!
Dancing Jollibee
Kids as target audience and knowing
that everyone is kid at heart
HappyPlus System
Establishing High Switching Costs

Not much of a high switching cost but having a HappyPlus card will
surely make it difficult for customers to change because of the points
and possible rewards they could get from using it.
Create New Products or Services

#ChickenJoy Jollibees Main Selling Product
HappyPlus Card and Jollibee Kids Club Card
Free Food for Points
Fast Cashless Payments
Monthly Cash Winners
Differentiate Products or Services

Established a good reputation
Wide variety of Food Choices
Chicken
Spaghetti
Burgers
Fries
Ice Cream
Bangus
Shanghai Rolls
Palabok
Garlic Pepper Beef
Sopas
Enhance Products or Services

#ChickenSad Recently Trending due to Jollibee having a temporary
slowdown in delivery of supplies
Continuous Improvement in providing better products and services to
everyone to adapt to the ever-evolving world
Website for different purposes
Information
Party Reservation
Delivery
Establish Alliances

With its success, the company bought out their competitors in the
fast food business like Chowking, Greenwich Pizza, Red Ribbon
bakeshop, Mang Inasal and Burger King Philippines

Establish Alliances (continued)

Shop Anywhere Promo of BPI

Lock in Suppliers or Buyers

Jollibee Mascot represents Filipino spirit: Hard-working, Optimistic,
and most of all, Jolly Tony Tan, Jollibee Owner
Rewards and Freebies from HappyPlus Card
Satisfies the taste of the Filipino People by providing a variety of
meals at affordable prices
Strategic Marketing campaign that promotes Filipino values
Additional

Provides fast service to their customers through:
International and Nationwide Branches
Delivery Service with proper compensation when late
Drive-Thru
24/7 Outlets
Events beneficial to the less fortunate (Toy Drive and Foundation)
Displays advertisements and commercials in different media