Trends in Design & Layout

FOOD SERVICE
Presented by:

Kyle Dionisio
Cheyne Gallego
Jaime Antonio Jaurigue
Michelle Naing
Katrina Tagud


GAME!
BRING ME
Food, Im hungry!!!
Teaser
Trends in Designs of Different
Food Service Establishments
Coffee Shops and Cafs

Quick Service Restaurants

Casual Dining and Fast Casual Restaurants

Fine Dining Restaurants

Cafeterias and Institutional Food Service

TRENDS IN
COFFEE SHOP &
CAF DESIGN
STARBUCKS COFFEE
SHOP
LEED: Leadership in Energy & Environmental
Design
- Use reused and recycled materials wherever possible
- Often use locally inspired design details and materials in
our stores


U.S. Green Building Councils LEED certification
program
- : In all new Starbucks stores
- : Even existing stores can be redesigned
- : Beginning in: Late 2010
- : Worldwide

STARBUCKS COFFEE SHOP:
Going Green
LEED Certified: 1
st
& Pike Store
in: Seattle, USA
Recycle, Recycle,
Recycle!
-Leather: scrap obtained
from shoe and
automobile factories

-Wood: salvaged from a
nearby farm.

-Signage menu on the
wall: recycled slate from
a local high school.

- The restroom
partitions: made from
recycled laundry
detergent bottles.
Korea Yoido IFC B3 Store
LEED Certified
-The 1st LEED certified Starbucks store in Korea
-Located in a building slated to be LEED certified.
High level of water savings through water efficient fixtures and
equipment.
- 25% savings in lighting power by using low wattage LED fixtures.

STARBUCKS BONIFACIO GLOBAL CITY
1
st
LEED-Certified Starbucks Store in the Philippines
1. Uses Light Emitting Diodes
(LED) Solutions
- Bright & good for ambience; but
energy-saving
2. Good stormwater
management in design
3. Uses double-panel windows
- Better insulation
- Reduce the energy consumption
for air conditioning units
4. Many furnitures crafted
using local materials
VIDEO: The Starbucks Design Team
New Interesting
Trends in:
COFFEE SHOP & CAF
DESIGN
First cat caf in the
world: Taipei, Taiwan
(1998)

Now very popular in Japan

A cat caf is a
theme cafe whose attraction
is cats that can be watched
and played with.

Cat Cafes
POPULAR IN: Japan
Not Cheap

1 hour of cat time: some
charge 900 yen (around
$ 9 or Php 400)

Drinks: Another 200
yen (around $ 2 or Php
90; cheaper than
Starbucks).
Cat Cafes
POPULAR IN: Japan
Mahiko Mano
[Hammock Caf & Gallery]
Popular in: Japan
-Possibly the most relaxing caf
ever

- Mahika Mano is an island-
infused cafe that combines a
hammock showroom with a very
laid-back coffee shop
atmosphere.

- Known as Hammock Caf and
Gallery in English

- Popular hangout in Japan
Mahiko Mano
[Hammock Caf & Gallery]
Popular in: Japan
BRIGGO COFFEE HAUS
Where: Austin, Texas, USA
- Where: The
University of Texas in
Austin, Texas, USA

- Here, coffee can be
ordered via:
- [1] the stations
touch screen
- [2] thru the mobile
website, where
customers will receive
a text notification to
know when the coffee
is ready for pick-up.
CAF/DAY
[A CAR PARK COFFEE SHOP]
100% Chocolate Cafe:
A chocolate lovers paradise
- Who needs coffee when you
have chocolate?

- Designed by Masamichi
Katayama in Tokyo,
Japan

- Serves up 56 different
kinds of chocolate, to be
exact, housed in their lovely
chocolate library.

- You heard it right.
Robo Caf
Where: Osaka, Japan
Meet our future robotic
barista overlords!

Japanese novelty-themed
cafe

Robo Cafe in Osaka
minimizes the need for
human labor by using
automated robotic servers.
Horror
Picture Tea
combines:
- A caf
- A music
venue, &
- A tattoo
parlor

in Paris,
France!
Design Tricks in Starbucks
Trends in Quick Service Restaurants
More attention to design aesthetics

Installing more comfortable seating options

Becoming more like a community centre,
a place for young people to hang out.

Create open kitchens


Quick Service Restaurants
Install LED lighting

Digital Menu Board

Digital displays of calorie and nutritional
information.



From plastic to clean and modern lines, wood,
brick and softer lighting from modern lamps

Egg chair

Comfortable chairs and sofas

Wifi

People eat with their eyes first. If you have a
restaurant that is appealing, contemporary,
and relevant both from the street and interior,
the food tastes better. president and COO
Don Thompson
Digital signage
Casual and Fast Casual Restaurants
Branding: recognizable logos and durable
concrete designs are becoming important
parts of interior design.

Nostalgia and education centered design:
(i.e. Historical photos, old posters)

Upscale seating, new equipment, and
inviting dcor.




Casual and Fast Casual Restaurants
Fast Dining: shorter distance between kitchens
and service areas.

Separate front-of-the-house for quicker service
and discussion of catering projects without
disturbing restaurant flow

Commercial kitchens that require little
movement from chefs and dedicated stations to
speed up food preparation.

Accessible storage areas for servers.




Casual dining designs
Fine Dining Restaurants
Plush Aesthetics: from harsh raw materials
and raw timbers (rough aesthetic) to smooth
leathers and deep color tones

Branding environment has become more
intense and gone beyond just the quality of the
food and service.

Establishments are smaller lowering
maintenance costs



Fine Dining Restaurants
Sometimes sponsor cooking classes and
community-service events, so their interior
designs need to create multipurpose spaces
that are movable and may be reconfigured
quickly

Creates separate entrances to quicken
ordering



Cafeterias and Institutional Food
Establishments
A food market rather than institutional
cafeteria

Less of an emphasis on back-of-house kitchens
and a greater focus on the interactive food
stations.

Quick grab and go counter

Display cooking to ensure freshness


Venue for events or group studies and
available during off peak times

Appear less institutional and more like large-
scale restaurants

Comfortable, flexible seating and dining
furniture


Communal tables, booths, banquettes,
bar-height counters for solo diners, and
standing-height tables are all considered in
the mix of seating options.

Lounge areas with soft seating

More colorful and less expensive
construction materials
Trends in the Philippines
Emergence of Outdoor Food Court
Mercato started in 2011 at BGC
Offered different food variations
Operated in an open grounds with tent
Food court-type seating
Mezza Norte
The Zone in Malingap
Opened in November 2013
Located in Malingap Street (near Maginhawa)
where small food establishments are abundant.
The owner rents the spaces to entrepreneurs that
will offer diversity in their zone
Maginhawa street in one venue

The Zone in Malingap
It offers a lot of different food choices such as:
Barbecue
Pulled Pork
Middle eastern (shawarma)
Mexican
Pizza, pasta, burgers
Thai, Vietnamese, Malaysian
Japanese
Cupcakes and Tea
Convenience Stores
Emerging as an alternative to fast food
restaurants
7 Eleven, Mini Stop and Family Mart offer
affordable rice meals, sandwiches and other food
items
Most stores already have dine-in tables to cater
to customers
Revolving Restaurant
100 Revolving Restaurant by Chef Jessie
The dining area rotates to feature the view on
top of the building and also see the kitchen of
the restaurant
Fine dining experience of Chef Jessies
specialties
Simple interior design to showcase the revolving
feature
General Trends
BOLD AND BRIGHT
Movement away from soft, minimalistic tones
Introduction of strong, hard-edged, geometric
patterns
Use of contrasting colors such as rich, saturated
colors alongside bright, and vibrant colors
Replacement of stainless steel with copper or
even brass

Destination Design
Fulfills consumer desire to truly experience a
unique dining experience
Creation of immersive environments
Its more than about food its about the
experience as well
Storytelling
Customers are now interested about the
heritage, history, culture and values of the
restaurant that they are eating in.
Use of framed pictures, wall graphics, maps,
memorabilia
Use of mismatched furniture, fabrics and
textures can effectively help in telling a story, or
supporting the story of the establishment
No to Bad Lighting
Ambient lighting is great, but the intended effort
will be lost on customers if its too dim to read
menus and they have to flag down servers for
help. Yet too much lighting can make a space
look unappealing.
No to Bad Acoustics
A noisy restaurant makes it hard to
communicate with servers and other diners, and
detracts from customers having a pleasant
experience.

General Trends
Smaller spaces but more efficient design
Restaurants that transform for special occasions
Staff can change the ambience in just a few
hours
Digital Menu Boards
Design appealing to more sophisticated market


There is still no replacement for a smartly
planned seating arrangement, sensible server
station placement, attractive and flexible
lighting, and sound levels that balance a lively
room.
Good design is first and foremost a design that
works: form should definitely follow function,
especially in a satisfaction factory like a
restaurant. So go forth and be brave with your
design, but dont forget your most important
creative mission: happy guests.
References
Starbucks Bonifacio Global City first LEED certified Starbucks store in Philippines. Environment Philippines. Retrieved 21 Aug 2014 from
http://www.environmentphilippines.com/2012/07/starbucks-bonifacio-global-city-first.html
Store Design. Starbucks Official Website. Retrieved 21 Aug 2014, from http://www.starbucks.com/coffeehouse/store-design
Bower, Matther (Nov 15, 2012). 10 of the Worlds Strangest Concept Cafes. Flavor Wire. Retrieved 21 Aug 2014, from
http://flavorwire.com/346021/10-of-the-worlds-strangest-concept-cafes/10
Briggo Coffee Haus. Architectural Digest. Retrieved 21 Aug 2014, from http://www.architecturaldigest.com/architecture/2013-11/best-modern-
coffee-shop-design-slideshow_slideshow_BRIGGO-COFFEE-HAUS_3
Cat Caf. Wikipedia. Retrieved 21 Aug 2014, from http://en.wikipedia.org/wiki/Cat_caf%C3%A9
Geiling, Natasha. Pay Purr Pet at Japan's Cat Cafs. Smithsonian.com. Retrieved 21 Aug 2014, from http://www.smithsonianmag.com/travel/paying-
purrs-japans-cat-cafes-180949536/?no-ist
Bloomberg News. Five Design Tricks Starbucks Uses to Seduce You. Youtube.com. Retrieved 21 Aug 2014, from
https://www.youtube.com/watch?v=EBZ9mcJuNy4.
Starbucks Coffee. A Behind the Scenes Look at Starbucks Global Development. Retrieved 21 Aug 2014, from
https://www.youtube.com/watch?v=oipRVTV925s
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