HOMELESS WORLD CUP

A BALL CAN CHANGE THE WORLD

ABOUT THE ORGANIZATION
Founders: Mel Young, Co-founder and President
Harald Schmied, Co-founder
Type: Non Profit Organization
The Homeless World Cup was set up to use football,
street soccer, as a catalyst for social change.
The first tournament took place in Graz 2003 uniting 18
national teams.
6 years on 56 nations were united for Melbourne 2008,
which included the first Women's Cup.
It has triggered and supports grass roots football projects
in over 70 nations working with over 30,000 homeless
and excluded people throughout the year.

MISSION

We use football as a trigger to inspire and
energize people who are homeless to chase
their own life. By this approach the homeless
world cup creates better opportunities for
people who are currently homeless and
excluded and reduces homelessness on a global
level.
VISION
The homeless world cup vision is for a
healthy, abundant, confident world where
everyone has a home, a basic human need. We
create better opportunities for people who are
currently homeless and excluded.

CORE VALUES
Responsiveness and commitment to social
impact
Accountability by measuring our social impact
Focusing on core competencies and
partnering with the best organizations in
specific areas as a key driving force
Enabling grass root programs to deliver, reach
their full potential and be inspired and able to
grow

STRATEGIES USED
Cause Marketing
Sustainable Business Model
Strategic Alliance
CSR Activities
Social Entrepreneurship
Word of Mouth
USP: Innovation and Sustainability
IMPACT OF THE EVENT
ON PLAYERS
The impact is consistently significant year on year
with 73% of players changing their lives for the better
by coming off drugs and alcohol, moving into jobs,
education, homes, training, reuniting with families
and even going on to become players and coaches for
pro or semi-pro football teams.

ON ORGANIZATION
Hard core media support.
More popularity amongst common masses.
Earned respect.




CHALLENGES
Economic slowdown of 2008.
Lack of manpower to take global project.
Being an NPO how to arrange huge
investments.
Legal formalities.
Positioning of business model.
Finding the appropriate sponsor.
CURRENT SCENARIO
The 12th annual Homeless World Cup tournament will be held
in Santiago, Chile from 19th to 26th October 2014.
64 nations and over 500 players will travel to South America
to show the world how a ball has helped change their lives.
This will include players representing reigning champions
Brazil (men's) and Mexico (women's).
The 8 day tournament will be held in Plaza de Armas in central
Santiago and over 100,000 spectators are expected to watch
the action unfold.

THANK YOU