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* AutoSavvy provides round the clock total Multibrand Car Aftermarket Service and solutions to the customers outside warranty period,
which includes repairs Body work, mobile repairs and towing.
* We will fill the gap created between huge demand and low customer satisfaction.
* Other compelling needs addressed are free pickup drop, free towing service, turn around time and fulfilling the latent needs of the
customer.
* Our mechanics will reach customers within 45 minutes, strict adherence to this will delight the customer every time.
* There will be absolute transparency in repair and billing through live streaming of videos of repairs being performed and a green belt
project on estimation of repair cost.
* Proactive system generated escalations to the management based on SLAs.
Executive Summary
Features Benefits
Customer Loyalty Index based on Value additions Loyal customers will bring more customers.
Executive Summary : The Solution
* We have people from Automobile service/manufacturing, and ITES industries with an average 12 years experience.
* Customers have shown great interest to switch to AutoSavvy through the surveys we conducted.
* Fleets like Easycabs and Meeru are delighted by the concept and have agreed in principal to switch over to us.
* The demand is more than the capability of our competitors, hence we can capture a good market share.
* We are received Letter of Intent from Maruti to setup authorized service center at Kamareddy. This will operational in 2
months time.
The Market
Estimated market size, growth, trends and maturity for the business idea
* Current size of the automotive service market in India is estimated at INR 40,000 crores to INR 50,000 crores.
* CRIS INFAC is forecasting a 12-15% annual growth in the passenger car sales.
* Sales of passenger cars and utility vehicles have grown at 12% CAGR over the last decade.
* This business idea will take advantage of the fact that this segment is highly unorganized in the current form and future c
competition is expected to follow a similar trend, since the founders are from a same industry hence their perspectives will
remain same.
Dealers 2 NA 30
Multibrand 3 NA 10
Local Garages 1 NA 60
Customers
Customers acceptance
* Customers have accepted our services during the survey conducted, recordings available.
* Meeru cabs and Easy cabs have agreed in principal to switch over to AutoSavvy
Example of a customer MNC employees, Upper middle class families and Car Fleets.
Competition and Advantage
The direct and indirect for our company and its service.
* Direct competition
* Carnation
* MyTvs
* Mahindra First Choice
* Car Dealers
* Local Garages
* Indirect competition on spare parts and accessories sales
* Car Dealers
* Local shops
* Spares / Accessories Distributors
We believe that the customers will buy our service over the competition because:
* Middle and upper class customers to whom AutoSavvy will focus its services are less price sensitive as they value the
convenience of quick turnaround and high quality of services.
* Round the clock service is available only with First Choice, However our mobile team during nights can still reach the
customers sooner.
* Our pricing strategy for customers without insurance will help attract more business from local garages.
* We will adopt a different approach for customer who prefer local garages. The focus will be on repair rather than replace.
Competitive Comparison
Car Nation Lower cost of Service, Flexibility operational hours. Traditional methods of operation.
Any Local Garage Lower cost of Service Spare part availability and Scalability
Auto Savvy Flexible operational hours, Lower cost of service, Brand value.
Transparency in billing & repair and excellent Turn Lower Investments.
Around Time.
Feature Operational support 24/7 Communication Value added Quick Turn Transparency and
services Around Time Reliability
Auto Savvy
My TVS
Carnation
First Choice
Car Dealers
Local Garage
Business Model and Marketing Plan
•AutoSavvy will focus its sales strategy on effectively reaching the target customer segment of upper and middle class offering them
40% cheaper service over the competition
* The company generates revenue car general servicing, Body repairs, Collision Damage repairs and spare parts sales
* The Sales cycle as per industry standards is 16 hrs, but due to our mobile model, it will be reduced to 8 hrs.
* We have word of mouth marketing strategy.
* Our mobile mechanics and 20 tiny units will improve our visibility.
• Marketing Plan
* We will reach the customer through paper advertisements initially and then through internet, blogging and our mobile mechanics.
* Service will be delivered through mobile mechanics
* 24/7 Spare Part / Accessories sales will done through mobile mechanics and to other workshops.
• Customer support.
* A strong workforce of 370 mechanics will work in 3 shifts.
* A dedicated team of 10 service advisors will focus on customer support and will conduct initial probing over the phone.
* The escalation model will require customer relationship managers involvement frequently.
Management Team and Advisors
Leadership team
* Richard Swaminathan – BE (Auto)
Owner Tata service center and Autocare at Pune, Auto after-sales. 18 yrs exp.
• Expected ROI
* Expected ROI is 10X in 4 to 5 years, higher ROI is possible if we expand to other cities in India and through sales of
accessories.
Startup Budget / Use of Proceeds
Salaries 72.0
Total 173.7
Timeline of Milestones
NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT
Idea
Primary
Research
Feasibility
Analysis
Relationships
Secured
Business Plan
Funds Raised
Pilot Phase
Neighborhood
Mkt.
Initial Contracts
Summary
* Demand for car servicing is growing and with sustained efficiencies we can grow faster than the competition
* Introduction of mobile repair, AutoSavvy repair tree and customers latent needs is unique to this segment
* Usage of technology, Quality tools, reach the customer strategy, pricing strategy and distribution channel.
* Understand the customer like no one else did before, building a strong network of loyal customers and reducing sales cycle by
50%.
* We have people from Automobile, ITES and Quality industries creating the strongest combination possible in this segment