Name of Institution

Amity Business
School
Vision and Mission statement
Analysis
Presented by :
Taranjeet Singh
Name of Institution
Amity Business
School
Wizcraft


Name of Institution
Amity Business
School
Wizcraft is one of Indias leading
Communication and Entertainment
Company, integrating strategy, creativity
and technology to provide Interactive
Entertainment & Event Solutions to a
global audience
Name of Institution
Amity Business
School
The success of Wizcraft rests on one
powerful belief that

Events and Entertainment are the
most powerful tools of
communication.

Name of Institution
Amity Business
School
VISION
To be a Global Media and
Entertainment Company

Broad and Futuristic?
Significantly stretch resources and
capabilities of firm?
Inspire people in organization?
Unite people towards common goal?
Name of Institution
Amity Business
School
Broad and Futuristic
Events + Production House
Significantly stretch resources and
capabilities of firm
From the being a pure event company to evolving into an
entertainment and marketing solutions company,
Wizcraft has sure come a long way.
1989 All India Congo Contest
1994 Deep purple concert
1996 MJ concert
2001 IIFA

Name of Institution
Amity Business
School
Recognizable events:

IIFA
Entertainment ke liye kuch bhi karega
Nach baliye
Commonwealth games(Melbourne) handing
over ceremony
32
nd
National Games ceremonies
19
th
commonwealth games
ICC world cup 2011 opening ceremony
GIMA
Name of Institution
Amity Business
School
Inspire people in organization to achieve
things they never thought possible

From a 3 member company to a 5000+ member
company

From a local event/function to the only Global Indian
Award show


Name of Institution
Amity Business
School
MISSION
To reach the Global audiences through
brand activation, interactive and event-led
brand platforms, films, Television and
innovative media
Name of Institution
Amity Business
School
Essentials
1. Scope

Media and Entertainment
Brand activation
Interactive & event-led brand platforms
Films
Television
Innovative media
Name of Institution
Amity Business
School
2. Competitive advantage
They are practically offering every
entertainment and media solution possible
through a single organization.

Name of Institution
Amity Business
School
3. View of the future

Reaching not only the Indian audience but also the
global audience.
Name of Institution
Amity Business
School

Thank You