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MANAGEMENT OF
CHANGE

COOPERATIVE COLLEGE OF MALAYSIA
CERTIFICATE IN CO-OPERATIVE
MANAGEMENT
COURSE 2007
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Definition of Change
Alteration, transformation
Substitution of one thing for
another

Dictionary
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Definition of Change
Management
Change management is a structured
approach to change in individuals,
teams, organizations and societies that
enables the transition from a current
state to a desired future state
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Why change is needed?
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Why change ?
Change is the law of life. And those
who look to the past or present are
certain to miss the future

John Ford Kennedy
USA President (1917 1963)
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Why change?
To improve is to change, to be
perfect is to change often

Winston Churchill
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Perspectives of Change
From an individual perspective, the change
may be a new behavior.
From a business perspective, the change may
be a new business process or new technology.
From a societal perspective, the change may
be a new public policy or the passing of new
legislation.
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VIDEO

WHO MOVED MY CHEESE
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Process of Change
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Process of Change
Unfreezing
Getting the people affected by change to
believe that change is needed

Changing
Changing in behavior and work practice

Refreezing
Supporting and reinforcing the new changes
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Unfreezing
Share reasons share the reason for
change with employees
Empathize be empathetic to the
difficulties that change will create for
managers and employees
Communicate communicate the
details simply, clearly, extensively,
verbally and in writing
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Introduce change explain the benefits
Input allow people to express their needs
and offer their input
Timming - Choose appropriate time
Security maintain security
Pace change at a manageable pace.
Changing
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Top management support send
consistent messages and free resources

Publicize success let others know
when and where change is working

Employee services offer counseling or
other services to help employees deal with
the stress of change.
Refreezing
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Managing the process of
change
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How do you go about managing
change?
Clear vision
Situation appraisal
Identify how the organization will
move forward (strategic plan)
Implementation
Monitoring and evaluation
Good leadership and commitment
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Notes on developing a Vision
What is a vision?
A statement of where you want to go
If a burning platform is what compels an
organization to move, the vision must be
what the organization wants to move toward

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Situation Appraisal
To understand organizations current
reality
Multi-dimensional, high altitude view
Written assessments, face-to-face
interviews, document analysis, and
observation
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Identify how the organization will
move forward
Strategic plan
Balance scorecard
Design and development team
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Implementation
Establish infrastructure to support the
transformation
Leadership Team


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Monitoring and evaluation
Assess and monitor change against the
transformation plan
Create data, convert data to
information, and portray the information
so that it is used to make decisions
Visibility boards, chart books
Make necessary improvements to
ensure successful change
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Leadership
Identify appropriate leader to lead
change?
Who (alive, fictional, dead) do you think is
(was) a great leader? Why?
What leadership skills are required to drive
change?
Do you have to have charisma to be an
effective leader?

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Importance of power
In order to get your plan accomplished
you need power
Power is important because of 3
enduring traits in the organizational life
Interdependencies
Resource scarcity
Diversity of opinions
We all have power, just different source
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Building a power base
Power network
Who is on your side, who is neutral, who is against
you
Five sources of power
Position power (I am the boss)
Personal power (charisma)
Expert power (I know something you dont)
Opportunity power (I am what you need now)
Information power (networking)
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Change agent
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Who are the change agents?
The people who plan and support
change
Have managerial responsibility or
authority to initiate change in their
areas
Anyone and everyone who takes
responsibility for figuring out how to
make changes happen and how to
support the targets
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Criteria of a successful
change agent
Understand the change
Able to manage the change
Inspiring team members

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Why does change fail?
8 common mistake (John Kottler)
1. Allowing too much complacency
2. Failing to create sufficiently power
coalition to guide the change
3. Underestimating the power of vision
4. Under- communicating the vision by
large factor, both verbally and through
actions taken
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cont.
5. Permitting obstacles to remain and
block progress
6. Failing to create short term wins to
demonstrate success and to give
people a chance to celebrate
7. Declaring victory too soon
8. Neglecting to anchor the change
securely in the corporate culture
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Group Discussion
1. Identify a change plan you want to
introduce in your cooperative
2. Anticipate problems and challenges
relating to the change plan
3. Develop alternatives strategies to
overcome the problems and challenges
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Peoples mind are changed
through observations and not
through arguments