1.

Clear understanding about the animal

production system for poultry in Malaysia.
2. Propose new and advance alternatives
practices and solutions to improve
sustainability of agrosystems.

OBJECTIVES
ANIMAL PRODUCTION SYSTEM IN
MALAYSIA
most households including it in their diet
major component of the growing fast food
industry for example is KFC, Burger King and
McDonalds.
Malaysias Third National Agricultural Policy
(1998-2010) included as one of its goals,
ensuring an adequate domestic supply of eggs
and poultry.
one of the priority in food production (animal
production).

ENVIRONMENT
Pasture
Management
Avoid land
becoming
churned up by
removing the
contamination
of water and
feces of soil
surface
Manage the
disposal of
antibiotics
and hormones
through
smooth runoff
Ventilation &
Temperature
Supplies fresh
air
Reduce the
extremes
temperature,
humidity and
air
contamination
Dilutes
airborne
emissions
Lighting
Must not kept
permanently
dark
Encourage
chick activity,
assisting
them to locate
feed and
water
During
brooding light
intensity is
maximum

Litter and Noise
Give laying
chicken
possible for
pecking and
scratching
Adequate
depth for dust-
bathing
Noise should
be minimized
SOCIAL

SUSTAINABLE
AGROSYSTEM
S
ECONOMY
SOCIAL
EQUITY
ENVIRONMENT
SOCIALIST
CONCERN
Economic and Social Equity sustainability
concern point:

Ensure individual farm business viability
Maintain farm household economic security
Maintain or increase the quality of life for farm
families and workers

Direct Marketing
Issue: Competition of small scale and Large Scale, small
scale farming unable to full filled requirement of large
corporate buyer
they are not likely to have the manpower or capital to meet
criteria imposed by buyers to monitor compliance with
increasingly complex food safety and quality standards
(Hendrickson et al., 2001; Reardon et al., 2001).
These difficulties motivate farmers to seek other venue for
sales.
For many reasons, direct marketing can be a viable strategy
to increase the economic sustainability of a farming system
(Hinrichs and Lyson, 1995; Feenstra, 2002)
Consumer demand for fresh and healthy food (Sharp and
Smith, 2003)


ENSURE INDIVIDUAL FARM BUSINESS
VIABILITY

Strategies: improve economic security at the farm level
include reducing production costs, increasing the value
of farm products, and diversifying income streams
Organic farming, integrated pest management, or non
confinement livestock farmingcould be economically
competitive with the dominant conventional farming
practices
MAINTAIN FARM HOUSEHOLD ECONOMIC
SECURITY
Adopt new technology to reduces Labor hour, hence
reduces physical stress among Labor.
Smart task distribution. Improves quality of worker
performance.
Statistical analyses suggested that the workers
happiness is correlated with the number and range of
tasks performed each day (Cross et al., 2008)


INCREASE QUALITY OF LIFE FOR FARM
FAMILIES AND WORKERS
GOVERNMENT
Law and Policy
Financial
Research and development
Collaboration and partnership
Facilities
Examination for animals suspected of
disease:
If a veterinary authority has reason to believe that any
animal, may be infected with any disease, he may
subject such animal to such examination or test which
may take blood, milk, urine, or any other substance
from such animal.
Any person who fails without lawful excuse to comply
with any order made under subsection shall be liable to
a fine of fifty ringgit.

PREVENTION OF THE SPREAD OF
DISEASE
According to the Welfare of Farmed Animals
Regulations 2000, farmer must make sure that :

Feed the birds a wholesome diet for their age and
species and enough to maintain good health.
Provide feeding and watering equipment designed,
constructed, placed and maintained to avoid
contamination and minimize competition between birds.
The introduction of Enactment in Poultry Farm
Licensing 2009, is to ensure that the producers comply
to the needs of Farm Bio-security; birds welfare; adopt
environmental friendly production system.


CONCLUSION
In Malaysia, poultry industry is getting more advance in
technology. The quality and quantity of poultry
production are slowly increase. Several precautions has
been taken to overcome problems which affect the
sustainability of poultry industry. Economy, social and
environment are three main aspects that control the
sustainability of poultry industry.
REFERENCE


Poultry Industry News:Malaysia (2014). Retrieved April 23, 2014
http://www. thepoultrysite.com/news/vars/country/my
Philip M. Parker (2011). The 2011 Import and Export Market for
Live Poultry in Malaysia. CRC Press.
Brandt William S(2002). Emergy of Florida agriculture folio #4
Handbook of emergy evaluation Center for environmental policy
of florida.University of Florida.Gainesvile. FL