HT Media : Facing Competitive &

Technological Convergence Challenges in 21st

Century
Presented by:Group-3
PRABAL, AMRITA, SONU, PAWAN, PRADEEP

INDIAN INSTITUTE OF PLANTATION

MANAGEMENT
 ISSUES IDENTIFIED

• Changing trends in media at global as

well as domestic level
• Internal environment analysis of HT
media with respect to all these changes
• Critical success factors.
• Diversification strategy of HT media.
• Financial performance of HT media.
• The Growth strategy being implemented
by HT media.

INDIAN INSTITUTE OF PLANTATION

MANAGEMENT
 SCENARIO
• An overview of Global as well as Indian
media industry
• Global –
• Shift of different newspapers like New-
York Times,The Guardian& Christian
Science Monitor towards online
publication
• The “Evolving Strategy “ of Christian
Science Monitor
• Indian –
• Market definition
• Entry of new players
• Foreign Investment
INDIAN INSTITUTE OF PLANTATION
MANAGEMENT
 SWOT analysis
Strength:
 Few competitors,
 Increase FDI
 Growth in the radio markets
 Improved technology. and quality
 Strong brand equity.
 PAN India presence
 Strong financials

Weakness:
 Low diversification
 Increased use of internet for news.
 Newer player with more resources
INDIAN INSTITUTE OF PLANTATION
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Opportunities:
 Tie up with the foreign players,
 Get presence in east and south India with
 more customized content,
Threats:
 Competitors like the Times group venturing
into film and T.V.
 Entry of new players in the market with focus
on multiple media with more resource
 Offensive strategy of Times Group.

INDIAN INSTITUTE OF PLANTATION

MANAGEMENT
 STRATEGIES
SUGGESTED
• Diversification strategy –
Print media
Internet media –launching three new portals
Job consulting
Matrimonials
Entertainment
Television media – sponsoring high TRP TV shows
Launching a News Channel
Movie Production Business – tie-up with Reliance
Big Entertainment
• Content follower strategy- expansion of business
overseas

INDIAN INSTITUTE OF PLANTATION

MANAGEMENT
 IMPLEMENTATION
• Adaptive measures
• Strengthening Market Presence
• Expanding geographic reach
• Merger & Acquisitions
• Strategic Alliance
• New Market development
• Corrective measures
• Low cost and broad differentiation
• Superior product with distinctive
image

INDIAN INSTITUTE OF PLANTATION

MANAGEMENT
 CHALLENGES
Industry challenges…
 Differentiation from other
 Newspaper vs internet and tv
 Price war
 Reach, brand, and differention
 Content innovation
 Managing diversified business
Firm challenges…
 Diversification
 Make presence in international market
 Becoming leader rather than follower

INDIAN INSTITUTE OF PLANTATION

MANAGEMENT
INDIAN INSTITUTE OF PLANTATION
MANAGEMENT
INDIAN INSTITUTE OF PLANTATION
MANAGEMENT