Relationship between

Communication Ability & Success

in business
Khyati Dhabalia 19
Aswathi Pillai 12
Raghav Saxena 46
Clinton Mendonca 18
What is Communication?
Communication is the imparting or exchanging of
information by speaking, writing, or using some
other medium.

Communication is blood line of organization.
without communication there should be no business
in our surroundings.

The business of an organization runs on exchange of
information, plan, ideas, proposal and conducting
discussion, meeting and research that are all
different form of communication.
Role of Communication in Business
Helps organize work
Overcomes barriers
Helps functioning of an organization
Enables to carry out the management functions
Helps coordinate work
Enables to make plans
Enables to reach the goal
Virtually all action taken in an organization has
been preceded by communication.
Why is it important?
It reduces the stress-level within the workplace
It improves relationships between co-workers
It allows for better monitoring of progress
It is something which helps the managers to
perform the basic functions of management-
Planning, Organizing, Motivating and Controlling
It improves the quality of work
Most importantly, good communication matters
because business organizations are made up of
people.

Communication & Salaries
In 2010, a Korn-Ferry study conducted at McGladrey -- a national
consulting firm -- assessed the capabilities of employees classified as
high potentials as assessed by their managers.
The top five items were communication-related!
Research conducted by Gallup over the years shows that building
relationships in business is the foundation to achieve success.
"Repeat business is now recognized as the avenue to
enhanced profit performance, and the prerequisite for a
sustainable future," notes William J. McEwen in a "Gallup
Management Journal" article.
The ability to connect with people is a critical business skill.


Communication & Salaries
In survey by International Association of Administrative
Professionals, 67 percent of HR managers said they would hire an
administrator with strong "soft" skills -- which include
communication skills -- even if his technical abilities were lacking.
Good communication skills are more valuable than being an expert
in PowerPoint!
Mike Sisco, author of IT Management 101, says, "I cannot
emphasize enough how much solid communication skills can mean
to you. Effective communication skills are real career
differentiators." As the Korn-Ferry study demonstrates,
employees with the ability to communicate effectively with others
often find themselves among the ranks of high potentials.


Communication & Salaries
Without strong communication skills, employees are unlikely to even get
their foot in the door of a new job, according to research by the
National Association of Colleges and Employers, or NACE. Employers who
took part in NACE's Job Outlook 2011 survey indicated that verbal
communication skills were the most important attribute they were seeking
in new college graduates hoping to join their organizations. Employers
consistently place communication skills at the top of the list of key skills,
says Marilyn Mackes, NACE's executive director.

Communication & Productivity
Unified Communication: In a survey of firms without unified
communication by Research firm Chadwick Martin Bailey, 56 percent of the
respondents reported that employees trying to reach a colleague simply
guess which device to use and fail at the first attempt. Nearly half of
respondents missed a deadline or experienced project delay because of
communication problems.
Thus failing to integrate communication devices can reduce productivity.
Communication Tools: The UK Office for National Statistics found that
investment in telecommunications had a positive effect on productivity,
explaining up to 7.5 percent of productivity differences in manufacturing
firms. They reported that use of computers raised productivity by 2.1
percent for every additional 10 percent of employees who were IT-enabled,
while enabling staff with the Internet raised productivity by 2.9 percent for
every 10 percent enabled.
Why Communication fails?
When someone else communicates with us, the
way we interpret their message is based on the
following three things:-
55% is based on their facial expressions and
body language.
37% is based on the tone of their voice.
Only 8% is based on the words they say.

What causes this failure?
1. Not being clear on what to say (unorganised
thoughts)
2. Not making an eye contact.
3. Forcing your ideas on someone.
4. Complicating your ideas by giving too much
detail and use of heavy jargons.
5. Not speaking clearly.
Just to put things in perspective
Barriers to effective communication
Physical distraction
Attitude
Channel barriers
Stereotype
Language barrier
Time barrier
Structural problems in the organization
Lack of knowledge on the subjects
Information overload
Assumptions
How to overcome these barriers?
Feedback and upward communication
Improve listening skills
Develop writing skills
Avoid credibility gaps

Success and Communication
Successful communication in the workplace
environment is vital for both employer and
employee.
Success in business is greatly impacted for better
or worse by the way in which we communicate.
Becoming a good communicator takes practice
and consistent attention and effort on our part,
and it is a skill that we cannot afford to overlook.
Internal & External Communication
internal communication takes place between employees within an
organization: Horizontal & Vertical
Meetings & Staff briefings
Mails, Posters, Memos
Workshops & Project groups
external communication occurs between those within the company
and those in the outside world
Press releases
Marketing materials (e.g. adverts, brochures, direct mailings)
Published financial information (e.g. accounts)
Letters, emails and telephone conversations with customers and
suppliers, social media
Reports to government and other agencies

Internal & External Communication
Importance of Internal Communication
To motivate staff
To help and support those who need it
To create a better work environment
To provide a direction for those involved in a
dispute or issue
These things collectively lead to better efficiency
of staff and thus, the organization.


Importance of External Communication
Success is not just in sales, but public perception
of the organization
For external communication to be effective, it
needs to be
Persuasive
Customer-focused
Partner-friendly
Listening-emphasized
Branding and image of the product
Crisis and damage control