Edward de Bonos

LATERAL THINKING
RASHIKA DHILLON
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ST


YR- B

BOOK REPORT ON :-
Who is Edward de Bono?
M.D., Ph.D. (physiology,
medicine, and
psychology), Rhodes
scholar
Worlds. leading
authority in the field of
creative and conceptual
thinking
Originator of Six Thinking
Hats, Lateral Thinking,
and Direct Attention
Thinking Tools .
Author of over 70 books
in 35+ languages.
GETTING STARTED
Select & Define Focus
Generate Ideas
Capture & Work

Results: New Ideas
How do you put on your
clothes every morning?
If a person wanted to put on 11 pieces of
clothing in a different order each time, they
have 39,916,800 different possible
combinations. If they would spend one
minute putting on each combination, it would
take them 76 years to try each possibility.
What bread do you buy?
Everyday people are faced with tons of choices and information.
For example, when someone goes to buy a loaf of bread, they are
faced with LOTS of possibilities. They can choose between white
or wheat bread (sliced or not), or French bread, Italian bread,
sourdough bread or hundreds of others. our brains are used to
quickly narrowing down alternatives, the decision is usually quick
and painless. If someone has never encountered such a situation
before, however, they will be unprepared to deal with the many
options the first time.
If our brains
didnt filter
information and
categorize it, we
would not be able
to function.
During the Cold War, Russian
immigrants to the United States
would go to a grocery store for
the first time (having been
subjected to food rationing in
Russia) and would be so
overwhelmed by all the choices
that they literally could not make
a decisions. Instead of the one
loaf of bread they had previously
been allowed to buy, the
immigrants could now choose
between over 20 different options
. Their brains were overloaded
and they were paralyzed with
indecision.
In a world of endless
choices, businesses
desperately need to
differentiate themselves from
their competitors.
Are humans naturally
creative?
No.!!!!!!!!!

The self-organizing system
of the brain guides humans
along well-established trains
of thought.
its easy for people to
think of ideas and
solutions that already
exist. Completely new
innovations and directions,
however, are easy to
overlook.
Many believe that
creativity can be attained
simply through freeing
people from their
inhibitions.
Yet, simply freeing a person
does not mean that they have
the capacity to be creative.
Nor does it mean that they will consistently come
up with new ideas that have the potential to be
used.
The market doesnt
wait for ideas to drop
from the sky.

LIKE the apple dropped
on Newtons head.
In a highly-competitive world,
businesses need proven, risk-
adverse methods of generating
innovation.
Edward de Bonos Lateral
Thinking Methodologies fill
that need.
Using Lateral Thinking
allows individuals and
organizations to generate
new ideas deliberately and
purposefully
As a result, creativity can
now be used to achieve
competitive advantages in
an increasingly global
marketplace.
What is Lateral Thinking?
In a self-organizing
information system,
patterns are formed.
Lateral Thinking is a
method for cutting
across patterns. It is for
changing concepts and
perceptions.

-Edward de Bono
B A
C
In simple words
Lateral Thinking is a series of formal
tools designed to improve creative
thinking abilities in everyone. It can be
used to:
solve problems companies could not
otherwise solve
create a more innovative organization,
and
fully utilize the assets companies already
have, especially the minds of managers
and employees