Nestle in Pakistan

Nestle has been serving Pakistani consumers

since 1988, when our parent company, the
Switzerland-based Nestle SA, first acquired a
share in Milk pack Ltd.
Today we are fully integrated in Pakistani life,
and are recognized as producers of safe,
nutritious and tasty food, and leaders in
developing and uplifting the communities in
which we operate.


PORTFOLIO ANALYSIS OF NESTLE
(BCG MATRIX)



STAR
Juices, cereals


?
Noodles, Nescafe

Cash cow
Nestle pure water ,milk

Dog
POLO (local manufactured)
NESTLE WATER
Every bottle of NESTLE Pure Life is
produced with the Nestle Safety System
and is carefully sealed with a
proprietary seal. An optimal balance of
essential minerals, enhancing the health
and wellbeing of your family, matches
purity of the highest standards.
For your convenience NESTLE Pure Life is
available in non-returnable 330ml, 0.5 liter and
1.5 liter bottles at retail outlets and Bulk bottles
for Home & Office Delivery in 19 & 12 liter (12
liter is available at retail outlets
#2biggest brand worldwide
21countries where Nestle PURE LIFE is
distributed
400glasses of Nestle Pure Life were drunk every
second around the world in 2005
Competitor:
MAIN COMPITITORS
AVA
AQUAFINA
KINLAY
ASKARI
NAEMAT
GREEN LAND (PURE WATER )
NESTLE PAKISTAN
Nestle started its operations in Pakistan back in 1988, by
acquiring a diary company MILKPAK LTD.
Butter, cream, desighee under brand name MILK PAK
Juice drink under brand name FROST
1990 it start producing NIDO, Everyday, CERELAC
1991 LACTOGEN 1 & 2
1994 MILO and NESCAFE 3 in 1
1998 sweet treats (POLO)
1999 fruit drops, NESTLE PURE LIFE
NESTLE fruita vitals

PRODUCT LINE