Paithani Sarees

Paithani Saree is the foremost and finest traditional

saree made from Pure Silk and precious metal thread
(Gold & Silver) well known as zari.
Paithani is weaved on primitive tapestry looms
operated manually. It is thus completely hand woven
textile.

1% of the total USAs population comprises of
Indians, which gives a large market platform
for Paithanis.
Cultural influence.
Huge demand for artistic handloom Products.
To create huge foreign revenue.
Market for Paithanies
International market for
paithanies- US & Canada.
Owing to the demand for
artistic handloom products
& Huge buying potential.
It is an intricate tapestry
hand woven product that
is not easily found in US or
Canada.

Channel of Distribution
Two types of channels are used for the
Paithani Sarees:

1. Producer-Customer: For customers using
internet mode.
2. Producer-Retailer-Customer: For customers
using departmental stores.

Domestic environment of India
Affecting export
Cultural factors
Affect the buying behavior
Legal factors
Organizational law
Security law
Tax law
Political factors
Economic system
Government system
Trade agreements
Political stability
Demographic factors
Competitive environment
Economic factors
Economic system
Market economics
Global economics system

Domestic environment of USA
Affecting Import
Cultural factors
Different Culture
Legal factors
Organizational law
Security law
Tax law
Political factors
Economic system
Government system
Trade agreements
Political stability
Demographic factors
Competitive environment
Economic factors
Economic system
Market economics
Global economics system

4 Ps of Marketing Mix
Product
Paithani Sarees are for those with discerning and refined taste.
The coloured jaris used in saree comprise 98 per cent pure silver
threads bearing a thin coat of gold
200 to 350 gm of jari


Price
Price range of the merchandise is from 2000Rs to 30000Rs
Customized sarees are also made which might cost upto 20 lakhs
MFN 25.9% + 0.291 $ per kg
Sales tax changes in different states
Merchandising processing fees additional duties and taxes
Sales tax 4.5 to 21%




Place
Paithani has a huge demand in Indian market
But we also wish to enter some other markets US ,
Canada


Promotion
Advertisement in Regional theatres
Hoardings and banners etc
Online promotion through portal



Mode of collection of payment
Online payment: Eg- PayPal
Cash on delivery

Competitive Strategy
Transnational We have an international business
structure where a companys global business activities are
coordinated via cooperation and interdependence between
our operational divisions and internationally
located subsidiaries or retail outlets or individual customers.

Incoterms for Air Cargo
Incoterms for Air Cargo
DAP (Delivered At Place)
DAP term is used for any type of shipments.
The shipper/seller pays for carriage to the
named place, except for costs related to
import clearance, and assumes all risks prior
to the point that the goods are ready for
unloading by the buyer.
DDP (Delivered Duty Paid)
DDP term tend to be used in intermodal or
courier-type shipments. Whereby, the
shipper/seller is responsible for dealing with
all the tasks involved in moving goods from
the manufacturing plant to the
buyer/consignee's door. It is the
shipper/seller's responsibility to insure the
goods and absorb all costs and risks including
the payment of duty and fees.
Exploration
Finance:
Net factors income from abroad will increase
Maintain our GDP
Marketing:
Exposure of Indian art to untapped market
Exploring new international marketing


Manufacturing and Production
Proliferation of handcrafting


Human resource management
recognition to weavers
Increasing job will help to review

Cost and benefits analysis
Profit margins obtained are 15-20%

ROI is around 10-20% more than we get in
domestic market