Classification and Ranking

algorithm for an
Recommendations
Agenda:-
Introduction
Existing System
Problem Statement
Objectives
Methodology
Tools and Platform Required
References
Introduction:-
Human centric search is a promising
paradigm to optimize user experience and
web search satisfaction.

Ranking system is developed for search
results and wrong information is filtered.

Introduction (Contd.):-
The users similarity can be measured by comparing
their profiles.

Profile similarity, topic driven profile similarity,
friendship and prestige for accessing trust are
important features to be extracted from social
network.

To make these strategic decisions, we are using
tools as follows:
TIBCO Spotfire
ApTest
JIRA

Existing System:-
In existing system, business decisions are
taken by individual (Project Management
Team) manually from the reports generated by
ApTest Manager.
Information is not updated with Real time, due
Static in nature.
There is a lack of richer and slicker UI which
may result into Poor Decisions.

Problem Statement:-
In social network user checks only a small
portion of web results and some wrong
informations get displayed due to lack of
common knowledge among users.

Friends interest spolls users personal
interest.
Objectives:-
The main objective is by developing ranking system
to identify similar credible users to find more
relevant search results based upon users friends
interest and users personal interest in social
network.

Interest Driven Ranking
Algorithm for Larger Data in
Social Network
Willing to work or associate with known
strangers
Personalized smart finder is our imp
implementation prototype system.
It extracts user profiles from social network.
By social ranking it performs topical
classification among users and personalizes
web search results.
Contd.
This finder 12 components which helps us to
extract user profiles from SNs and use to
extract concerned information and ranks
social relationship among web users.
Social relationship between people in SN
assesses the social rank including their
preferences by comparing personal Ratings.
This algorithm is to be evaluating with larger
data sets and query sets.
To improve trust and accuracy

Architecture:-
personalized smart finder
User 1
User n
Smart Finder
Indexed
Document
data
User
Profiles
Google
Methodology (Contd.):-
Project Front End
Build use cases
Invoke Google API
Develop Rich UI
Visual Studio 2010

Back End Database
Oracle DB
Berkeley In Memory DB
Aptest API and JIRA API

Data Mining and Machine Learning

Framework
Java

Module Description
User
Login

Query
Search
Results
Module Description : User
Login
User has to sign in into personalized smart
finder to get search results using Google API.
Google API transmits a users query to google
and collects search results to personalized
smart finder.
For every users login is very important get
into the finder to perform search actions by
connecting with friends.
Module Description : User
Login (Contd.)

Login is considered to be an user
authentication.
Sign up is an addition option to register more
new users to experience new search results
using personalized smart finder.

Module Description : Query
Search Results
After login user can able to enter his search
query in the provided text box in the
personalized smart finder.

When system is connected to interest the
given query can processed into google and it
is able to retrieve information from google by
Google API.
Module Description : Query
Search Results (Contd.)

As google does our personalized smart finder
also able to display number of search results
based upon users query and no. of results
based on word 1 and word 2 got displayed.

Thus Google API plays an important role in
query search results.
Tools and Platform Required:-
Operating System:
Windows 7/8
Programming Languages:
Java
PL/SQL
Database Used:
Oracle DB
Technologies Used:
Google Web Toolkit (GWT)
Google API
Hadoop / mahout
Microsoft. Hadoop
Tools Used:
TIBCO Spotfire
ApTest Manager
JIRA
Conclusion
By social rank we can measure the social
relationship between people in social
network.
By computing personal ratings we can
evaluate its effectiveness and can predict
high social relationship values among users.
By personalized Smart finder process the
above process can performed and thus
credible users can issues more relevant
search results than other users.
References:-
Chun-Hao Chen, Guo-Cheng Lan, Tzung-Pei Hong and Yui-Kai
Lin, "A High Coherent Association Rule Mining
Algorithm," Technologies and Applications of Artificial Intelligence
(TAAI), 2012 Conference on , vol., no., pp.1,4, 16-18 Nov. 2012.

Nittaya Kerdprasop, Phaichayon Kongchai and Kittisak
Kerdprasop, "Constraint Mining in Business Intelligence: A Case
Study of Customer Churn Prediction," International Journal of
Multimedia and Ubiquitous Engineering, Vol. 8, No. 3, May, 2013.

Ping-Tsai Chung; Chung, S.H., "On data integration and data
mining for developing business intelligence," Systems,
Applications and Technology Conference (LISAT), 2013 IEEE
Long Island , vol., no., pp.1,6, 3-3 May 2013.
References (Contd.):-
Sharada Narra, Siva Ponugoti, Suresh Mullapudi , Madhavi
Dabbiru, An Efficient Algorithm for Mining Coherent Association
Rules, International Journal of Computer Applications (0975
8887) Volume 96 No.2, June 2014.

Mrs. Bharati M. Ramageri, Data Mining Techniques And
Applications, Indian Journal of Computer Science and
Engineering Vol. 1 No. 4 301-305, December 2010.

http://aptest.tibco.com/atm/doc/help.mpl.
https://confluence.atlassian.com/display/JIRA061/JIRA+Document
ation.
https://docs.tibco.com/products/tibco-spotfire-server-6-5-0.
Thank You