RELIANCE MY GOLD PLAN

Presented by: Harekrishn Yadav

11311523

Introduction of Reliance Capital
Founded in 1986
1995-as Reliance Capital ltd
1700 locations
It has interest in mutual funds, life insurance, general
insurance, stock broking etc
Reliance capital is the largest brokerage and distributor of
financial product in India
2.5 million customers and the largest distribution network.
Reliance securities have over 7 lac retail broking accounts
through its pan India presence with over 7000 outlets.
RCL is ranked among the 25 most valuable private companies
in India.


Reliance ADAG structure
Hierarchy of Reliance Securities
CHAIRMAN (MR. ANIL AMBANI)
GROUP CHAIRMAN/ CEO
(MR. AMITABH JHUN JHUN WALA)
CHIEF EXECUTIVE OFFICER
(MR. SAM GHOSH)
EXECUTIVE DIRECTOR (MR. VIKRANT)
NATIONAL HEAD (MR. RAJIV RATAN)
SEGMENT HEAD (MR. NISHANT SRIVASTAV)
AREA HEAD (MR. SANATH KUMAR)
BRANCH HEAD (MR. NAVEEN KUMAR)
DIRECT
RM, DEALER,
SERVICE MANAGER
INDIRECT
FRANCHISE PARTNER
RELIANCE MY GOLD PLAN
Reliance Money Precious Metals Private Limited (RMPM), a
Reliance Capital company, offers a range of innovative
products and services related to precious metals.
RMPM products and services are sold under the brand name of
Reliance Money.
A minimum subscription of Rs.1000 per month translates to
accumulation of gold for as low as Rs. 50 per day
Tenure ranging from 1 year to 15 years.
Exchange their accumulated gold grams into 24 Karat gold
coins coins or jewellery at designated fulfilment outlets across
India.


Objective
To find the strength and weakness of gold plan.
To understand the company distribution system
To increase the sales of Reliance My Gold Plan.
Consumer behaviour preference toward investing paper Gold
plan

Process of selling
Pre-sale preparation
Prospecting
Approaching
Sales Presentation
Demonstration
Handling objections
Closing the sale
Post-sale follow-up

Finding
Positioning of Reliance Money precious Metals products in
comparison to its competitors.
Acceptability of The Reliance Money precious Metals
products by the consumers and marketers is high due to low
EMI.
We got that what are the images, attitudes, wants, needs,
values, motives, desires, and usages of customers.
This study determines the preference of consumers for
different Reliance My Gold Plan and analyses the reason
behind it.


Suggestion
They need to spend money for advertisement because this
concept was totally new so during my selling process, I faced
problem regarding awareness about the plan.
In village area the people do not wants to give their bank
detail.
According to me company are also provided the certificate or
brand to
Company is also reducing the minimum tenure from 1 year to
6 month.
There should be an add telecast on television about the plan
Target Achievement
S.N. Date Name Amount Tenure
1 18/06/014 Harekrishn yadav 1000/- 1 year
2 20/06/014 Gyan prakash 1000/- 1 year
3 25/06/014 Kahkashan Parvin 1000/- 15 year
4 27/06/014 Mohd. Aftab Uddin 1000/- 15 year
5 02/07/014 Rawinder Kumar 1000/- 1 year
6 04/07/014 Amit Kumar 1000/- 1 year
7 05/07/014 Saroj Rout 1000/- 1 year
8 06/07/014 Bipin Bihari 1000/- 1 year
9 07/07/014 Md.Jammuluddin 1000/- 1 year
10 10/7/2014 Sanjay kumar 1000/- 1 year
11 12/7/2014 Nageshwar pd. Thakur 1000/- 1 year
12 15/07/014 Satyanarayan chodhri 1000/- 1 year
13 16/07/014 Shailendera kumar 1000/- 1 year
14 17/07/014 Pappu Kumar 1000/- 1 year
Conclusion
Minimum amount of investment is Rs.1000 which is the good business
deal for customers.
Customers can stop investing any time with their respective amount of
gold.
Customers can do many transaction through online mode. It shows the
convenience for customers.
It has various designated fulfillment institution across India, So that
customers can easily contact with executer for services.