Prepared by

Group E
3rd
year 1
st
semester
Session 2011-2012
Department of Management studies
Begum Rokeya university, Rangpur

Prepared to
Dr. Md. Motiur Rahman
Associate Professor
Department of Management Studies
Begum Rokeya University, Rangpur.

LETTER OF TANSMITTAL

21th October, 2014
Dr. Md. Motiur Rahman
Associate Professor
Department of Management Studies
Begum Rokeya University, Rangpur.

Sub: Submission the assignment on BUSINESS PLAN.

Dear Sir,
This is a great pleasure for us to submit this successful Report upon Business Plan. During our working period, we went through various
places. We have tried our level best to prepare this assignment on the business plan. We have gathered a lot of practical knowledge to
prepare this report. Through this purpose we have been able to know the actual market scenario. We think this is a great achievement for
us as a student of BBA. We would feel really great if this report is of any use.

Finally, we would like to thank you for valuable guidance & supportive in preparing this report. We would be grateful for any clarification when
required and highly obliged if you approve this report and provide your valuable judgment on it.

Yours Truly,
Group : E
3
rd
Year, 1
st
Semester
Session: 2011-2012
Department of Management Studies
Begum Rokeya University, Rangpur.

Acknowledgement

We are very glad that in spite of having many limitations we have
completed the business plan successfully. Preparing this report, we
received cordial and sincere assistance from many concerns.
First of all I would like to express my gratitude and deepest thanks to
almighty Allah for whom we became able to prepare this report
successfully.

We also would like to express my sincere gratitude and deepest thanks to
my honorable course instructor Dr. Md. Motiur Rahman who encouraged
us to prepare and submit this report due manner and who provides us
guidelines and materials to prepare the report. We also thank him for
assigning us such a practical report.

Introduction


A business plan is a formal statement of a set of
business goals, the reasons they are believed
attainable, and the plan for reaching those goals. It
may also contain background information about the
organization or team attempting to reach those goals.
Business plans may also target changes in perception
and branding by the customer, client, taxpayer, or
larger community. When the existing business is to
assume a major change or when planning a new
venture, a 3 to 5 year business plan is required, since
investors will look for their annual return in that
timeframe.


Planning




Planning is the process of thinking about and
organizing the activities required to achieve a
desired goal.
Planning involves the creation and maintenance of a
plan. As such, planning is a fundamental property of
intelligent behavior. This thought process is essential
to the creation and refinement of a plan, or
integration of it with other plans; that is, it combines
forecasting of developments with the preparation of
scenarios of how to react to them.

Business planning

Business plan is a written document that describes
the business, the goods and services, the customer,
the competition, the financing and the activities
necessary to enter business and make or sell a
goods or service. It is game of the new business.

Nature of Business Planning


Comprehensiveness:
Goal Oriented
Future Oriented
Innovation
Expert assistance
Information Base
Prepare by the entrepreneur and management
Efficient manpower
Selecting the best alternative
Sound working environment
Flexibility
Continuity


Importance of Business Planning

Achieving objectives
Guideline of business
Help in preparing budget
Proper uses of resources
Source of information
Help in taking right decision
Reducing cost of wastage
Procurement of capital
Proper co-ordination
Taking right decision
Source of information

Principle of small business plan

There are three major principle of small business plan.
Principle of objectives and nature of planning.
o Principle of objective.
o Principle of efficiency.
o Principle of preference.

Structural principle of planning
Procedural principle of planning
o Principle of limited factors
o Principle of flexibility
o Principle of changeability
o Principle of continuity


Elements of Business Plan


Business Plan includes various elements. The elements of a business plan
are much the same, whether for a large business or a small business.
A. Company
Vision
Mission
B. Market: we can consider the market as the different parts
such as
> Market share
> Competitor
> Customer
> Location of the market
> Proper marketing



C. The service or product
D. Financial information
E. Accounting information
F. Risk and Reward
Reward is related to profit as
> Dividend
> load Payment
> Earning Profit

F. Proper disclosure

Factor affecting small business
planning

Economy solvency of organization
Efficiency and experience of executives
Nature of problem
Mentality of executives
Use of plan
Environmental, social and economic
situation

Uses of a Business Plan

They are mainly two type-
Internal Uses of a Business Plan: A business plan can
provide several internal benefits for a company.

External Uses of a Business Plan: A business plan has
several uses in relationships with significant parties outside the
company.




Problem of business plan



1. No realistic goal:
2. Failed to anticipate roadblock:
3. Lack of demonstrative experience:
4. No market niche:

Common Business Plan Mistakes to Avoid

Don't put off writing a plan
Don't confuse cash with profits
Don't dilute your priorities.
Don't confuse a plan with the act of planning
Don't fudge the details in the first 12 months
Don't sweat the details for the later years
Don't create absurdly optimistic
Don't write too much
Don't sweat the formatting details


Qualities of goods business
plans


Continuity
Clear objectives
Understandability
Co-ordination and linkage of planning
Flexibility
Base on information
Proper utilization of resource

Step to develop business plan


How does planning helps in
achieving goals in small
business
o Selecting the suitable method
o Development of organization
o Development base on information
o Creating consciousness about plan
o Simplifying the planning process
o Description of objectives
o Sound environment
o Participating in planning

Classification of planning
premises of small business

01. According to geographical location: This is
also divided by sub topic-
I. Internal premises
II. External premises
III. Local premises
IV. International premises
02. On the basis of necessity
03. According to nature

Market Research


Primary Research
Collecting primary research can include:

Interviews (either by telephone or face-to-face)
Surveys (online or by mail)
Questionnaires (online or by mail)
Focus groups gathering a sampling of potential clients or
customers and getting their direct feedback


Secondary Research: The goal of secondary
research is to analyze data that has already been
published. With secondary data, you can identify
competitors, establish benchmarks and identify
target segments.
Collecting Data: No small business can succeed
without understanding its customers, its products
and services, and the market in general.
There are two categories of data collection:
quantitative and qualitative. Quantitative methods
employ mathematical analysis and require a large
sample size.

Business Pro-forma


Name and Address of this business
Name: Mister Fast Food.
Lalbagh, Rangpur.

Names and Address of principals
Joglul Hasan
Dhap, Medical more, Rangpur.
Nature of business
This is sole proprietorship business. This is mainly a fast food
and also it produces some other beverage product like, fruit
juice, drinks, chocolate, etc.

Description of venture


Mister Fast Food uses a system that is new to the
fast food and beverage service industry to provide all
kind of fast food and hot and cold beverages in a
convenient and time-efficient way. Mister Fast Food
provides its customers the ability to drive up custom
blended espresso drink, freshly brewed coffee, or
other beverage. Mister Fast Food is offering a high
quality option to the fast-food, and institutional
coffee.

Objectives

Mister Fast Food has established three firm
objectives it wishes to achieve in the next three
years:
Five Drive-thru locations and four fully booked
Mobile Cafes by the end of the third year.
Gross Margin of 50% or more.
Net After-tax Profit above 10% of Sales.

Company Ownership


Mister Fast Food is a Limited Liability
Corporation. All liability and benefit
will be owned by Joglul Hasan and its
a form of sole proprietorship business.

Management team background


The owners Joglul Hasan have extensive
experience in the fast food industry. For the
past 7 years, Akramul Hoq has worked in
making fast food related items in the UK.
Samar Das worked as manager in fast food
Company in Soudi Arabia for 10 years. Saiful
Islam Ahmed worked as a marketing sector of a
fast food company in India for 8 years.

Size of business


Start-up Summary
The start-up expenses total just Tk. 11, 80,000, for
two years land lease purpose it will cost Tk. 8,
40,000. In addition there are some expenses which
are shown in the following table. In the same way, for
office equipment the amount will be Tk. - 7, 00,000
and its total start up assets amounted in Tk. 18,
70,000.
Marketing Plan


Market Segmentation
Target Market Segment Strategy
Product Description
Pricing Strategy
Distribution Patterns
Sales Forecast


Financial Plan


Projected Income Statement
Break-even Analysis
Projected Balance Sheet

Other document

Trade license.
Insurance contract
Patent or copy right
Sell agreement
Document of debt.

Summary

It is very likely that reading only the summary of the business plan will be
sufficient for the funders to be able to decide on their participation in
financing the project. It should contain a concise presentation of key points
of business. Summary of the business plan is simply a description of the
goal We want to achieve and intend to pursue. It should contain information
on We partners who work on the project with We, their experience and
interests. In the summary of business plan, describe the area of We
business. Introduce financial needs and their structure, the potential gains
and risks which are associated with the implementation of the project. Keep
in mind that the chances for more interest from funders grow when profits in
We organization will come out quickly and when the grant giver will have to
invest less capital in We project. It is crucial to describe the situation in a
market where We intend to operate.